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1. 发明授权

US08776115B2 National insertion of targeted advertisement 有权
标题翻译：国家插入有针对性的广告
公开(公告)号：US08776115B2
公开(公告)日：2014-07-08
申请号：US12536347
申请日：2009-08-05
申请人： Patrick Sheehan , Michael Cristofalo , Bruce J. Anderson , Daniel C. Wilson
发明人： Patrick Sheehan , Michael Cristofalo , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： H04N21/812 , G11B27/10 , H04H20/103 , H04H60/06 , H04N7/088 , H04N21/23424 , H04N21/2347 , H04N21/242 , H04N21/2541 , H04N21/25883 , H04N21/25891 , H04N21/262 , H04N21/2668 , H04N21/4302 , H04N21/4532 , H04N21/8456
摘要： Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
摘要翻译：公开了允许为广播节目馈送提供目标资产/广告的系统和方法。系统和方法允许网络平台在提供有内容流的资产选项和/或替换内容流中的资产之间进行选择。在一种布置中，在选择资产之后，将资产插入到内容流中，并将内容流传播到后续网络平台（例如，本地平台）。此时，本地平台可能会将本地资产插入到预定的本地资产插入点的内容流中。

2. 发明授权

US09396475B2 Intelligent targeting of tags in a broadcast network 有权
标题翻译：智能瞄准广播网络中的标签
公开(公告)号：US09396475B2
公开(公告)日：2016-07-19
申请号：US12024757
申请日：2008-02-01
申请人： Michael Cristofalo , Bruce J. Anderson , Daniel C. Wilson
发明人： Michael Cristofalo , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04N7/10 , G06Q30/02
CPC分类号： G06Q30/02
摘要： A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.
摘要翻译：公开了一种用于在广播网络中定位标签的系统和相关联的方法。标签可能与广告或编程相关联。在一个实施方式中，例如，基于位置或其他用户分类参数，在用户设备设备处选择要在用户设备设备处递送的标签。以这种方式，在相同网络细分中位于相同带宽段上的不同用户设备设备可以接收不同的标签。

3. 发明申请

US20080301727A1 INTELLIGENT TARGETING OF TAGS IN A BROADCAST NETWORK 有权
标题翻译：智能目标在广播网络中的标签
公开(公告)号：US20080301727A1
公开(公告)日：2008-12-04
申请号：US12024757
申请日：2008-02-01
申请人： Michael Cristofalo , Bruce J. Anderson , Daniel C. Wilson
发明人： Michael Cristofalo , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04N7/10
CPC分类号： G06Q30/02
摘要： A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.
摘要翻译：公开了一种用于在广播网络中定位标签的系统和相关联的方法。标签可能与广告或编程相关联。在一个实施方式中，例如，基于位置或其他用户分类参数，在用户设备设备处选择要在用户设备设备处递送的标签。以这种方式，在相同网络细分中位于相同带宽段上的不同用户设备设备可以接收不同的标签。

4. 发明申请

US20100037255A1 THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING 审中-公开
标题翻译：第三方数据匹配针对广告
公开(公告)号：US20100037255A1
公开(公告)日：2010-02-11
申请号：US12536646
申请日：2009-08-06
申请人： Patrick Sheehan , Bruce J. Anderson , Daniel C. Wilson , Alden Lloyd Peterson, II
发明人： Patrick Sheehan , Bruce J. Anderson , Daniel C. Wilson , Alden Lloyd Peterson, II
IPC分类号： H04N7/025
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/2389 , H04N21/252 , H04N21/25883 , H04N21/26616 , H04N21/2668 , H04N21/4331 , H04N21/4385 , H04N21/812 , H05K999/99
摘要： A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household
摘要翻译：提供广播定位系统，其中第三方数据库信息与广播网络客户端信息结合使用，以识别广播网络内的家庭，包括一个或多个期望的目标资产接收者。在目标家庭的用户设备设备包括多个用户（即，多用户设备）的情况下，使用第三方数据结合当前家用户正在使用多用户设备的指示（例如，设置顶部盒子等）允许更有效地传递针对特定成员的资产

5. 发明授权

US08850473B2 Targeting content based on location 有权
标题翻译：基于位置定位内容
公开(公告)号：US08850473B2
公开(公告)日：2014-09-30
申请号：US12024696
申请日：2008-02-01
申请人： Patrick Sheehan , Bruce J. Anderson , Daniel C. Wilson
发明人： Patrick Sheehan , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04N7/025 , G06Q30/00 , H04N21/84 , H04N21/2668 , H04N21/222 , H04N21/262 , H04N21/454 , H04N21/475 , H04N21/45 , H04N21/435 , H04N21/235
CPC分类号： H04N21/26216 , H04N21/2221 , H04N21/235 , H04N21/2668 , H04N21/435 , H04N21/4516 , H04N21/454 , H04N21/4756 , H04N21/84
摘要： Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
摘要翻译：基于关于用户设备设备的位置信息，广播网络内容的资源针对感兴趣的网络用户。资产提供商可以通过显示映射信息的图形用户界面来指定位置定位标准。然后可以将此位置定位条件与有关用户设备设备的位置信息进行比较，以便将资产传递到适当的设备。位置定位标准与设备位置信息的比较可以在用户设备设备或其他位置进行。在后一种情况下，资产可以被寻址到适当的用户设备设备，或者适当的用户设备设备可以被引导以选择通过网络广播的资产。以这种方式，资产可以在独立于网络拓扑的基础上针对个别网络用户。

6. 发明申请

US20090044246A1 TARGETING CONTENT BASED ON LOCATION 有权
标题翻译：基于位置的目标内容
公开(公告)号：US20090044246A1
公开(公告)日：2009-02-12
申请号：US12024696
申请日：2008-02-01
申请人： Patrick Sheehan , Bruce J. Anderson , Daniel C. Wilson
发明人： Patrick Sheehan , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04N7/16
CPC分类号： H04N21/26216 , H04N21/2221 , H04N21/235 , H04N21/2668 , H04N21/435 , H04N21/4516 , H04N21/454 , H04N21/4756 , H04N21/84
摘要： Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
摘要翻译：基于关于用户设备设备的位置信息，广播网络内容的资源针对感兴趣的网络用户。资产提供商可以通过显示映射信息的图形用户界面来指定位置定位标准。然后可以将此位置定位条件与有关用户设备设备的位置信息进行比较，以便将资产传递到适当的设备。位置定位标准与设备位置信息的比较可以在用户设备设备或其他位置进行。在后一种情况下，资产可以被寻址到适当的用户设备设备，或者适当的用户设备设备可以被引导以选择通过网络广播的资产。以这种方式，资产可以在独立于网络拓扑的基础上针对个别网络用户。

7. 发明申请

US20130042285A1 REQUEST FOR INFORMATION RELATED TO BROADCAST NETWORK CONTENT 有权
标题翻译：要求与广播网络内容相关的信息
公开(公告)号：US20130042285A1
公开(公告)日：2013-02-14
申请号：US13418121
申请日：2012-03-12
申请人： David Downey , Bruce J. Anderson , Daniel C. Wilson
发明人： David Downey , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04N21/643
CPC分类号： H04N7/17318 , G06Q30/0251 , H04N21/2543 , H04N21/44222 , H04N21/47202 , H04N21/6582 , H04N21/812
摘要： A request for information (RFI) system is provided a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6).
摘要翻译：提供信息请求（RFI）系统，有线电视网络的观众使用用户遥控器将RFI输入（1）输入到数字机顶盒。基于该RFI输入，数字机顶盒向RFI数据中心发送数据请求（2）。 RFI数据中心还从资产数据库接收资产数据（3），以将RFI输入（1）与特定资产相关联。然后可以将RFI请求（4）发送到相应的资产提供商。资产提供者可以提供一揽子资产或后续信息（5）返回RFI数据中心。然后，RFI数据中心又可以通过网络门户或电子邮件（6）的访问向例如有线电视网络查看器的用户数据终端提供资产或后续信息包，。

8. 发明授权

US08272009B2 System and method for inserting media based on keyword search 有权
标题翻译：基于关键字搜索插入媒体的系统和方法
公开(公告)号：US08272009B2
公开(公告)日：2012-09-18
申请号：US11761976
申请日：2007-06-12
申请人： David Downey , Bruce J. Anderson , Daniel C. Wilson , Daniel A. Boulet
发明人： David Downey , Bruce J. Anderson , Daniel C. Wilson , Daniel A. Boulet
IPC分类号： H04N7/025 , H04N7/10
CPC分类号： H04N7/173 , H04H20/103 , H04H20/106 , H04H20/33 , H04H60/13 , H04H60/58 , H04H60/65 , H04H60/72 , H04H60/74 , H04N21/23424 , H04N21/25866 , H04N21/25883 , H04N21/25891 , H04N21/4331 , H04N21/44016 , H04N21/440236 , H04N21/4667 , H04N21/4828 , H04N21/488 , H04N21/4884 , H04N21/812 , H04N21/84
摘要： A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored (2004) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or ‘assets’ are identified (2008) (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted (2010) into a content stream of the broadcast network and provided in conjunction with the programming.
摘要翻译：提供系统和方法（即实用程序），用于结合传送针对广播网络的用户的内容。更具体地，提供了用于至少部分地基于与将经由广播网络提供的节目的内容相关联的信息将目标内容插入到广播内容流中的实用程序。在这方面，监视与编程相关联的一个或多个文本字段（2004）或以其他方式审查。根据编程的至少一个文本领域的文本信息，确定至少部分匹配的文本约束的目标内容或“资产”（2008）（即从资产集合）。然后可以将识别的资产中的至少一个（2010）插入到广播网络的内容流中并且与编程一起提供。

9. 发明申请

US20120023522A1 TARGETED IMPRESSION MODEL FOR BROADCAST NETWORK ASSET DELIVERY 审中-公开
标题翻译：广播网络资产交付的目标印象模型
公开(公告)号：US20120023522A1
公开(公告)日：2012-01-26
申请号：US13188620
申请日：2011-07-22
申请人： Bruce J. Anderson , Daniel A. Boulet , Daniel C. Wilson
发明人： Bruce J. Anderson , Daniel A. Boulet , Daniel C. Wilson
IPC分类号： H04N7/10
CPC分类号： H04N7/173 , G06Q30/02 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0254 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0273 , G06Q40/00 , H04H20/103 , H04H20/106 , H04H20/18 , H04H20/22 , H04H20/26 , H04H20/31 , H04H20/33 , H04H20/38 , H04H20/40 , H04H60/06 , H04H60/13 , H04H60/16 , H04H60/17 , H04H60/27 , H04H60/32 , H04H60/33 , H04H60/37 , H04H60/375 , H04H60/40 , H04H60/43 , H04H60/45 , H04H60/46 , H04H60/47 , H04H60/51 , H04H60/63 , H04H60/66 , H04H60/82 , H04H60/97 , H04H2201/30 , H04H2201/70 , H04H2201/80 , H04L12/14 , H04L41/18 , H04L41/5054 , H04L41/509 , H04N7/17318 , H04N21/2221 , H04N21/23424 , H04N21/2365 , H04N21/2407 , H04N21/252 , H04N21/2543 , H04N21/2547 , H04N21/25866 , H04N21/25883 , H04N21/25891 , H04N21/262 , H04N21/26208 , H04N21/26216 , H04N21/26225 , H04N21/26233 , H04N21/2668 , H04N21/44016 , H04N21/44222 , H04N21/4667 , H04N21/47202 , H04N21/4756 , H04N21/6582 , H04N21/812
摘要： Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
摘要翻译：呈现用于将资产插入到内容流（例如，音频和/或视频节目）中的系统和方法。此类资产可能针对与周边内容分开的网络用户，并确认其交付。除此之外，这些系统和方法可以基于有针对性的商业印象的有保证的交付实现新的广告范例。在这方面，系统和方法通常基于实际的观众观察来提供具有广播网络节目的资产（例如，经由实际插入和/或切换到资产信道）。例如，资产提供商可能希望根据特定的受众分类（例如，性别，收入水平，地区，年龄等）将资产定位到交货。诸如电视节目制作者和无线电节目制作者（例如，标准塔式广播无线电和卫星无线电）的编程提供者可以从广播网络用户接收信息，并且基于该信息将资产插入可用带宽。

10. 发明申请

US20090288109A1 REQUEST FOR INFORMATION RELATED TO BROADCAST NETWORK CONTENT 有权
标题翻译：要求与广播网络内容相关的信息
公开(公告)号：US20090288109A1
公开(公告)日：2009-11-19
申请号：US12467890
申请日：2009-05-18
申请人： David Downey , Bruce J. Anderson , Daniel C. Wilson
发明人： David Downey , Bruce J. Anderson , Daniel C. Wilson
IPC分类号： H04H60/32 , H04N5/445 , H04N5/44 , H04N7/025
CPC分类号： H04N7/17318 , G06Q30/0251 , H04N21/2543 , H04N21/44222 , H04N21/47202 , H04N21/6582 , H04N21/812
摘要： A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.
摘要翻译：提供信息请求（RFI）系统用于包括广播网络和互联网在内的通信网络。在一个实现中，有线电视网络的观众使用用户遥控器将RFI输入（1）输入到数字机顶盒。基于该RFI输入，数字机顶盒向RFI数据中心发送数据请求（2）。 RFI数据中心还从资产数据库接收资产数据（3），以将RFI输入（1）与特定资产相关联。然后可以将RFI请求（4）发送到相应的资产提供商。然后，资产提供者可以将这种资产或后续信息（5）的报告提供给RFI数据中心。然后，RFI数据中心又可以通过网络门户或电子邮件（6）的访问向例如有线电视网络观众的用户数据终端提供资产或后续信息包，。数字机顶盒还可以记录来自用户的输入，以验证资产的消耗和跟踪数据请求。使用这些信息，RFI数据中心或RFI平台可以根据用户对资产和/或数据请求的验证消费为网络用户建立的奖励账户授信价值。此外，RFI数据中心或RFI平台可以用于收集消费者行为信息，包括在消费资产之后由用户做出的购买决定，并将消费者行为信息与用户的已验证资产消费相关联。

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