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1. 发明申请

WO2016053554A1 DYNAMICALLY GENERATED AUDIO IN ADVERTISEMENTS 审中-公开
标题翻译：动态生成的音频
公开(公告)号：WO2016053554A1
公开(公告)日：2016-04-07
申请号：PCT/US2015/047975
申请日：2015-09-01
申请人： PANDORA MEDIA, INC.
发明人： BHARATH, Shriram , KRAWCZYK, Jacek, Adam , IRWIN, Christopher
IPC分类号： G06Q30/02 , G06Q30/06
CPC分类号： G06Q30/0271 , G06Q30/0276 , G10L13/00
摘要： A content server provides a client device with audio content including an audio advertisement, which is provided in response to receiving a request for digital audio content from a client device associated with a user. The content server obtains user information about the user and retrieves advertisement text received from an advertiser, which are used to generate a personalized text advertisement. The personalized text advertisement is generated according to an advertisement template specifying an ordered combination of text components. The personalized text advertisement includes the received advertisement text, user information text selected from the obtained user information, and template text. The client device is provided with an advertisement based on the personalized text advertisement and is configured to play an audio version of the personalized text advertisement. The audio advertisement is generated using a text-to-speech algorithm at the client device or at the content server.
摘要翻译：内容服务器向客户端设备提供包括音频广告的音频内容，响应于从与用户相关联的客户端设备接收到数字音频内容的请求而提供的音频内容。内容服务器获取关于用户的用户信息，并且获取用于生成个性化文本广告的广告商接收的广告文本。根据指定文本成分的有序组合的广告模板生成个性化文字广告。个性化文字广告包括接收到的广告文字，从获得的用户信息中选择的用户信息文本和模板文本。客户端设备基于个性化文字广告提供广告，并且被配置为播放个性化文字广告的音频版本。在客户端设备或内容服务器处使用文本到语音算法生成音频广告。

2. 发明申请

WO2016053892A2 ESTIMATION OF TRUE AUDIENCE SIZE FOR DIGITAL CONTENT 审中-公开
标题翻译：对数字内容的真实尺寸的估计
公开(公告)号：WO2016053892A2
公开(公告)日：2016-04-07
申请号：PCT/US2015/052699
申请日：2015-09-28
申请人： PANDORA MEDIA, INC.
发明人： ECCLES, Jonathan, Andrew , KRAWCZYK, Jacek, Adam , BOETGER, Matthew, Nikolaus
CPC分类号： G06Q30/0242 , G06Q30/0269 , H04L65/60
摘要： A content server system provides a client device with content, such as an audio stream. Using various techniques, an estimate is made of the actual size of an audience associated with the provided content, rather than assuming that the audience is limited to a single user of the client device. The estimate may be made by the content server system, the client device, or the content server system and the client device collectively. Using the estimate of actual size of the audience, the content server system can take actions appropriate for the audience, such as providing advertisements appropriate for the size of the audience and for the collective characteristics of the audience members. The estimate of the actual audience size additionally allows the content server system to be compensated more precisely for any advertisements provided to that audience.
摘要翻译：内容服务器系统向客户端设备提供诸如音频流的内容。使用各种技术，估计与所提供的内容相关联的观众的实际大小，而不是假定观众受限于客户端设备的单个用户。估计可以由内容服务器系统，客户端设备或内容服务器系统和客户端设备共同进行。使用对观众的实际大小的估计，内容服务器系统可以采取适合于观众的动作，例如提供适合于观众的尺寸的广告以及观众成员的集体特征。实际的观众大小的估计额外地允许内容服务器系统对于向观众提供的任何广告更精确地进行补偿。

3. 发明申请

WO2016053555A1 DYNAMICALLY SELECTED BACKGROUND MUSIC FOR PERSONALIZED AUDIO ADVERTISEMENT 审中-公开
标题翻译：动态选择的背景音乐用于个性化音频广告
公开(公告)号：WO2016053555A1
公开(公告)日：2016-04-07
申请号：PCT/US2015/047978
申请日：2015-09-01
申请人： PANDORA MEDIA, INC.
发明人： BHARATH, Shriram , KRAWCZYK, Jacek, Adam , IRWIN, Christopher
IPC分类号： G06Q30/02 , G06Q30/06
CPC分类号： G06Q30/0276 , G06Q30/0269 , H04L65/602
摘要： A content server system provides a client device with content including an audio advertisement with personalized background music. The content server selects a vocal advertisement received from an advertiser for presentation to a user of a client device. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server identifies candidate background music items and selects background music from the candidate background music items based on the obtained content data. The client device is provided with the selected background music and the selected vocal advertisement. The client device plays an audio advertisement comprising the background music played concurrently with the vocal advertisement.
摘要翻译：内容服务器系统向客户端设备提供包括具有个性化背景音乐的音频广告的内容。内容服务器选择从广告商接收到的声音广告以呈现给客户端设备的用户。内容服务器获取描述作为音频内容流的一部分提供给客户端设备的音频内容的内容数据。内容服务器获取描述作为音频内容流的一部分提供给客户端设备的音频内容的内容数据。内容服务器基于所获得的内容数据识别候选背景音乐项目并从候选背景音乐项目中选择背景音乐。客户端设备被提供有所选择的背景音乐和所选择的声音广告。客户端设备播放包括与声音广告同时播放的背景音乐的音频广告。

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