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1. 发明授权

US08311885B2 System for display advertising optimization using click or conversion performance 有权
标题翻译：使用点击或转换表现的展示广告优化系统
公开(公告)号：US08311885B2
公开(公告)日：2012-11-13
申请号：US12609427
申请日：2009-10-30
申请人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
发明人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0244
摘要： An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy nonguaranteed demand. The data processing system includes an optimizer configured to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of proportions of allocation of the first portion and the second portion. The optimizer generates a solution maximizing guaranteed demand fairness, non-guaranteed demand revenue, and click value. The solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan to control serving of the advertisement impressions.
摘要翻译：广告印象分配系统包括可操作以产生用于投放广告印象的分配计划的数据处理系统。分配计划分配广告展示的第一部分以满足保证需求和第二部分广告展示以满足不确定的需求。数据处理系统包括被配置为建立广告印象的第一部分与广告印象的第二部分之间的关系的优化器。关系定义了第一部分和第二部分的分配比例范围。优化器生成一个最大化保证需求公平性，无保证需求收入和点击值的解决方案。解决方案确定要投放的广告展示的第一部分的确定比例以及要投放的广告展示的第二部分的确定比例。数据处理系统输出分配计划以控制广告印象的投放。

2. 发明申请

US20100114689A1 SYSTEM FOR DISPLAY ADVERTISING OPTIMIZATION USING CLICK OR CONVERSION PERFORMANCE 有权
标题翻译：使用点击或转换性能显示广告优化的系统
公开(公告)号：US20100114689A1
公开(公告)日：2010-05-06
申请号：US12609427
申请日：2009-10-30
申请人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
发明人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0244
摘要： An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The data processing system includes an optimizer, the optimizer to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions. The optimizer generates a solution in accordance with maximizing guaranteed demand fairness, non-guaranteed demand revenue and click or conversion value, where the solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan including the solution to control serving of the advertisement impressions in the determined proportions.
摘要翻译：广告印象分配系统包括可操作以产生用于投放广告印象的分配计划的数据处理系统。分配计划分配广告展示的第一部分以满足保证需求和第二部分广告展示以满足非保证需求。数据处理系统包括优化器，优化器建立第一部分广告展示与第二部分广告印象之间的关系。该关系定义了广告印象的第一部分和广告印象的第二部分的可能分配比例的范围。优化器根据最大化保证需求公平性，无保证需求收入和点击或转换价值生成解决方案，其中解决方案确定要投放的广告印象的第一部分的确定比例以及第二部分广告的确定比例展示服务。数据处理系统输出包括解决方案的分配计划，以按确定的比例控制广告印象的投放。

3. 发明申请

US20130166395A1 SYSTEM AND METHOD FOR CREATING A DELIVERY ALLOCATION PLAN IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：在基于网络的环境中创建交付分配计划的系统和方法
公开(公告)号：US20130166395A1
公开(公告)日：2013-06-27
申请号：US13333241
申请日：2011-12-21
申请人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
发明人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244
摘要： The present application provides systems and corresponding methods for creating a delivery allocation plan in a network-based environment. The methods may include receiving and storing advertising contracts and data related to the advertising contracts; constructing a bipartite graph based on the received contract data; annotating each demand node; and receiving impression data and other eligible contract data. Thereafter, the method may include for each impression, calculating a first supply value and for each contract, calculating a first demand value. The first demand value may be used to calculate a second supply value and a delivery allocation may be calculated using the second supply value and the second demand value for each contract.
摘要翻译：本申请提供在基于网络的环境中创建传送分配计划的系统和相应方法。方法可以包括接收和存储与广告合同相关的广告合同和数据; 基于收到的合同数据构建二分图; 注释每个需求节点; 并接收展示数据和其他合格的合同数据。此后，该方法可以包括对于每个印象，计算第一供应值，并且对于每个合约，可以计算第一需求值。可以使用第一需求值来计算第二供应值，并且可以使用第二供应值和每个合同的第二需求值来计算交货分配。

4. 发明申请

US20120191541A1 INVENTORY ALLOCATION FOR ADVERTISING WITH CHANGEABLE SUPPLY LANDSCAPE 有权
标题翻译：存货分配用可变供应景观广告
公开(公告)号：US20120191541A1
公开(公告)日：2012-07-26
申请号：US13012655
申请日：2011-01-24
申请人： Jian Yang , Jianchang Mao
发明人： Jian Yang , Jianchang Mao
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06Q30/0241 , G06Q30/0245 , G06Q30/0251 , G06Q30/0255 , G06Q30/0277
摘要： An advertisement impression distribution system is programmed to generate an allocation plan for serving a number of advertisement impressions changeable as a result of one or more events, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The system includes an optimizer programmed to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and to impose at least one objective on the relationship including moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases. The system outputs the allocation plan to an ad serving module to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions.
摘要翻译：广告印象分配系统被编程为生成分配计划，用于服务由于一个或多个事件而可更改的多个广告印象，分配计划以分配广告印象的第一部分以满足保证的需求和广告的第二部分满足无保证需求的印象。所述系统包括经过编程的优化器，用于建立广告印象的第一部分与广告印象的第二部分之间的关系，所述关系定义广告印象的第一部分和第二部分广告印象的可能分配比例的范围; 并且对该关系施加至少一个目标，包括调整可用于分配给第一和第二部分的广告印象数量的增加，以最小化与其音量增加时降低广告印象的质量相关联的成本。系统将分配计划输出到广告服务模块，以根据第一和第二部分之间的可能分配比例的范围来控制广告印象的投放。

5. 发明授权

US08856028B2 Inventory allocation for advertising with changeable supply landscape 有权
标题翻译：具有可变供应格局的广告库存分配
公开(公告)号：US08856028B2
公开(公告)日：2014-10-07
申请号：US13012655
申请日：2011-01-24
申请人： Jian Yang , Jianchang Mao
发明人： Jian Yang , Jianchang Mao
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/0241 , G06Q30/0245 , G06Q30/0251 , G06Q30/0255 , G06Q30/0277
摘要： An advertisement impression distribution system is programmed to generate an allocation plan for serving a number of advertisement impressions changeable as a result of one or more events, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The system includes an optimizer programmed to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and to impose at least one objective on the relationship including moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases. The system outputs the allocation plan to an ad serving module to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions.
摘要翻译：广告印象分配系统被编程为生成分配计划，用于服务由于一个或多个事件而可更改的多个广告印象，分配计划以分配广告印象的第一部分以满足保证的需求和广告的第二部分满足无保证需求的印象。所述系统包括经过编程的优化器，用于建立广告印象的第一部分与广告印象的第二部分之间的关系，所述关系定义广告印象的第一部分和第二部分广告印象的可能分配比例的范围; 并且对该关系施加至少一个目标，包括调整可用于分配给第一和第二部分的广告印象数量的增加，以最小化与其音量增加时降低广告印象的质量相关联的成本。系统将分配计划输出到广告服务模块，以根据第一和第二部分之间的可能分配比例的范围来控制广告印象的投放。

6. 发明申请

US20100082392A1 MULTI-OBJECTIVE OPTIMIZATION FOR ALLOCATION OF ADVERTISING RESOURCES 审中-公开
标题翻译：用于分配广告资源的多目标优化
公开(公告)号：US20100082392A1
公开(公告)日：2010-04-01
申请号：US12241657
申请日：2008-09-30
申请人： Jian Yang , John Tomlin
发明人： Jian Yang , John Tomlin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/06315 , G06Q10/087 , G06Q30/0211
摘要： An advertising distribution system mediates and distributes advertising opportunities, especially insertions of ads on web pages, according to advertisers' representative targeting profiles. The number and characteristics of future ad impressions is forecast. A portion is allocated to guaranteed-delivery advertiser contracts and the remainder is offered on a spot market. A division between guaranteed and spot market allocations is sought to maximize revenue, taking into account a value associated with meeting the advertisers' representative profiles. The value of representativeness can be inferred from the marginal revenue of a spot market sale, and optionally weighted. The guaranteed and spot market revenues for all possible efficient allocations produces a curve. An operating point on the curve is determined by selecting a weighting factor or selecting a proportion of total revenue that shall be attributable to representativeness.
摘要翻译：根据广告客户的代表性定位配置文件，广告分发系统会中介和分发广告机会，特别是在网页上插入广告。预测未来广告展示的数量和特征。一部分被分配给保证交付的广告客户合同，其余的在现货市场上提供。寻求保证和现货市场分配之间的划分，以最大限度地提高收入，同时考虑到与满足广告客户代表资料相关的价值。代表性的价值可以从现货市场销售的边际收入推算出来，并可以加权。所有可能的有效配置的保证和现货市场收入产生曲线。通过选择加权因子或选择归因于代表性的总收入的一部分来确定曲线上的操作点。

7. 发明授权

US09844600B2 Injectable thermoresponsive polyelectrolytes 有权
公开(公告)号：US09844600B2
公开(公告)日：2017-12-19
申请号：US13982980
申请日：2012-01-31
申请人： Jian Yang , Robert Van Lith , Guillermo Ameer
发明人： Jian Yang , Robert Van Lith , Guillermo Ameer
IPC分类号： C08G63/676 , A61K47/48 , A61K9/00 , A61K47/34 , C12N5/00
CPC分类号： A61K47/60 , A61K9/0024 , A61K47/34 , C08G63/676 , C12N5/0068 , C12N2539/10
摘要： Provided herein are compositions, devices and systems comprising thermoresponsive, biodegradable elastomeric materials, and methods of use and manufacture thereof.

8. 发明授权

US09800723B2 Method, system and relevant apparatuses for selecting multimedia ring back tone 有权
公开(公告)号：US09800723B2
公开(公告)日：2017-10-24
申请号：US13004423
申请日：2011-01-11
申请人： Wenmei Gao , Guoqiao Chen , Jian Yang
发明人： Wenmei Gao , Guoqiao Chen , Jian Yang
IPC分类号： H04M3/00 , H04M3/42 , H04M5/00 , H04M1/56 , H04M7/12 , H04W4/20
CPC分类号： H04M3/42017 , H04M1/56 , H04M3/42068 , H04M3/4211 , H04M3/42161 , H04M7/1235 , H04M2203/2011 , H04M2207/18 , H04W4/20
摘要： A method, system, and relevant apparatuses for selecting a Multimedia Ring Back Tone (MRBT) are disclosed. The method for selecting an MRBT includes: receiving a call request sent by a calling party, where the call request carries an MRBT type required by the calling party; sending the MRBT type required by the calling party to the MRBT server; obtaining MRBT information sent by an MRBT server, according to the MRBT type required by the calling party; and sending the MRBT information to the calling party. With the present invention, the calling party sends the required MRBT type, and the MRBT server provides the corresponding MRBT information for the calling party. Therefore, the calling party has an opportunity of selecting the MRBT type required by the calling party, and thus user experience is improved.

9. 发明授权

US09758670B2 Polycarbonate composition 有权
公开(公告)号：US09758670B2
公开(公告)日：2017-09-12
申请号：US14401351
申请日：2012-05-16
申请人： Andries J. P. Van Zyl , Jian Yang , Robert Dirk Van De Grampel
发明人： Andries J. P. Van Zyl , Jian Yang , Robert Dirk Van De Grampel
IPC分类号： C08K3/18 , C08K3/40 , C08L67/00 , C08L69/00 , C08L83/10 , C08K3/22 , C08G77/448
CPC分类号： C08L69/005 , C08G77/448 , C08K3/22 , C08K7/06 , C08K7/14 , C08K2003/2241 , C08L69/00 , C08L83/10 , C08L2203/20 , C08L2205/025 , C08L2205/03
摘要： A composition includes at least one poly(aliphatic ester)-polycarbonate copolymer, a polysiloxane-polycarbonate copolymer, non-bonding glass fibers, and titanium dioxide. The composition exhibits excellent impact properties and an ultra-white color.

10. 发明授权

US09169391B2 Polycarbonate composition 有权
标题翻译：聚碳酸酯组合物
公开(公告)号：US09169391B2
公开(公告)日：2015-10-27
申请号：US13983084
申请日：2012-05-16
申请人： Jian Yang , Andries J. P. Van Zyl , Robert Dirk Van de Grampel , Jong-Min Choi
发明人： Jian Yang , Andries J. P. Van Zyl , Robert Dirk Van de Grampel , Jong-Min Choi
IPC分类号： C08L67/00 , C08L69/00 , C08K7/14 , C08K3/22 , C08G77/448
CPC分类号： C08L69/005 , C08G77/448 , C08K7/14 , C08K2003/2241 , C08L83/10 , C08L2205/02 , C08L2205/025 , C08L2205/03 , C08L2205/035
摘要： A composition includes at least one poly(aliphatic ester)-polycarbonate copolymer, a polysiloxane-polycarbonate copolymer, and glass fibers. The composition exhibits good flow, aesthetic, and impact properties.
摘要翻译：组合物包括至少一种聚（脂肪族酯） - 聚碳酸酯共聚物，聚硅氧烷 - 聚碳酸酯共聚物和玻璃纤维。该组合物表现出良好的流动性，美观性和冲击性。

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