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    • 5. 发明申请
    • METHODS AND APPARATUS TO MONITOR CONSUMER BEHAVIOR ASSOCIATED WITH LOCATION-BASED WEB SERVICES
    • 监视与基于位置的网络服务相关的消费者行为的方法和设备
    • WO2008003089A3
    • 2008-11-06
    • PCT/US2007072544
    • 2007-06-29
    • NIELSEN MEDIA RES INCMELLO BRIAN SCOTTRAMASWAMY ARUNWRIGHT DAVID H
    • MELLO BRIAN SCOTTRAMASWAMY ARUNWRIGHT DAVID H
    • G06Q30/00
    • G06Q30/02G06Q30/0256
    • Example methods, apparatus, systems, and articles of manufacture to monitor consumer behavior associated with location-based web services are disclosed. A disclosed example method involves receiving a query from a mobile device including a query criterion and a first location identifier. A second location identifier is retrieved from a database that associates the second location identifier with an advertisement identifier indicative of an advertisement at a fixed location. The advertisement indicated by the advertisement identifier is credited as having been exposed to a user of the mobile device in response to the first location identifier matching the second location identifier or the first location identifier indicating a first location within a distance of a second location indicated by the second location identifier.
    • 公开了用于监视与基于位置的web服务相关的消费者行为的示例方法,设备,系统和制造品。 公开的示例方法涉及从移动设备接收包括查询标准和第一位置标识符的查询。 从数据库中检索第二位置标识符,该数据库将第二位置标识符与指示固定位置处的广告的广告标识符相关联。 响应于第一位置标识符与第二位置标识符匹配或第一位置标识符指示由第一位置标识符指示的第二位置的距离内的第一位置,由广告标识符指示的广告被记入为已经被暴露给移动设备的用户 第二位置标识符。