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1. 发明申请

US20090327488A1 Method and System for Implementing Consumer Choice in a Targeted Message Delivery System 审中-公开
标题翻译：在目标消息传递系统中实现消费者选择的方法和系统
公开(公告)号：US20090327488A1
公开(公告)日：2009-12-31
申请号：US12493098
申请日：2009-06-26
申请人： Miten Sampat , Jasminder Banga , Nitin Shah , Don Lloyd Cook , Amul Patel
发明人： Miten Sampat , Jasminder Banga , Nitin Shah , Don Lloyd Cook , Amul Patel
IPC分类号： G06F15/173 , G06Q10/00 , G06Q50/00 , G06F15/16
CPC分类号： G06Q10/107 , G06Q10/0637 , G06Q30/02
摘要： Embodiments are directed to a method and system of providing a centralized consumer choice process covering multiple Internet-based content services. The method comprises transmitting a consumer choice notification message to a user, receiving an indication of consumer choice with regard to gathering, storing or sharing of consumer information and activity during user Internet activity, wherein the consumer choice may comprise one of an opt-out or opt-in selection, storing the indicated consumer choice in a customer relationship management module, and setting a protocol in a network routing device to tag network traffic bound for a remote Internet-based content service indicating the user's choice. In one embodiment, reception of the tag indicates to the Internet-based content services that the user has agreed to participate in the gathering, storing, or sharing of defined user information, and the absence of a tag indicates that the user has declined to participate in the gathering, storing, or sharing of defined user information. Alternatively, two different types of tags may be provided to indicate the user's choice with respect to opt-in or opt-out.
摘要翻译：实施例涉及提供覆盖多个基于互联网的内容服务的集中式消费者选择过程的方法和系统。该方法包括向用户发送消费者选择通知消息，接收关于在用户互联网活动期间收集，存储或共享消费者信息和活动的消费者选择的指示，其中消费者选择可以包括选择退出或将所指示的消费者选择存储在客户关系管理模块中，以及将网络路由设备中的协议设置为标记针对指示用户选择的基于远程基于互联网的内容服务的网络流量。在一个实施例中，标签的接收向基于因特网的内容服务指示用户已经同意参与定义的用户信息的收集，存储或共享，并且标签的不存在指示用户拒绝参与在收集，存储或共享定义的用户信息。或者，可以提供两种不同类型的标签以指示用户关于选择加入或选择退出的选择。

2. 发明申请

US20090282468A1 Systems and methods of network operation and information processing, including use of persistent/anonymous identifiers throughout all stages of information processing and delivery 审中-公开
标题翻译：网络操作和信息处理的系统和方法，包括在信息处理和传送的所有阶段使用持久/匿名标识符
公开(公告)号：US20090282468A1
公开(公告)日：2009-11-12
申请号：US11985860
申请日：2007-11-15
申请人： Jasminder Banga , Nitin Shah , Miten Sampat
发明人： Jasminder Banga , Nitin Shah , Miten Sampat
IPC分类号： G06F7/04
CPC分类号： H04L61/1547 , H04L29/12122 , H04L67/02 , H04L67/142 , H04L67/306
摘要： Systems and methods are disclosed for network operation and information processing associated with global unique identifiers (GUIDs). In one exemplary embodiment, there is provided a method of inserting a UID into a web-bound request. Moreover, the method includes, in the context of processing a web-bound request associated with a browsing session, extracting non-personal/device information during MAC/network layer processing, processing an anonymous UID created based on the non-personal/device information, and inserting the UID in the HTTP header or other extensible locations within the web-bound request. Exemplary embodiments may also include enabling global persistence of the UID as a function of extraction of non-personal/device data during MAC/network layer processing.
摘要翻译：公开了与全局唯一标识符（GUID）相关联的网络操作和信息处理的系统和方法。在一个示例性实施例中，提供了将UID插入到web绑定请求中的方法。此外，该方法包括在处理与浏览会话相关联的web绑定请求的上下文中，在MAC /网络层处理期间提取非个人/设备信息，处理基于非个人/设备信息创建的匿名UID ，并将UID插入HTTP标头或Web绑定请求中的其他可扩展位置。示例性实施例还可以包括在MAC /网络层处理期间根据提取非个人/设备数据实现UID的全局持续性。

3. 发明授权

US08862747B2 Method and apparatus for tagging network traffic using extensible fields in message headers 有权
标题翻译：用于使用消息头中的可扩展字段标记网络流量的方法和装置
公开(公告)号：US08862747B2
公开(公告)日：2014-10-14
申请号：US12045693
申请日：2008-03-10
申请人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： G06F15/16 , H04L29/08 , H04W4/02
CPC分类号： G06Q30/0269 , G06Q2220/00 , H04L67/18 , H04L67/20 , H04L67/2804 , H04L67/306 , H04W4/02
摘要： Embodiments of a system and method of tagging network traffic with relevant user demographic and location information for facilitating the delivery of directed media are described. A tag processing module within a router device coupling a client computer to a destination site served by a server computer intercepts a request from a client computer to a server computer over a network. The tag processing module determines a unique device identifier corresponding to the client computer, generates a local user identifier for the client computer by performing a one-way hashing operation on the unique device identifier, derives demographic and location information for a user of the client computer, generates a request identifier associated with the intercepted request by encrypting the local user identifier, demographic information and geographic location information in an alphanumeric string, and embeds the alphanumeric string in an extensible field of a packet within the request to generate a tagged request identifier.
摘要翻译：描述了使用相关用户人口统计和位置信息来标记网络流量的系统和方法的实施例，以便于定向媒体的传递。将客户端计算机连接到由服务器计算机服务的目的站点的路由器设备内的标签处理模块通过网络截取从客户端计算机到服务器计算机的请求。标签处理模块确定与客户端计算机对应的唯一设备标识符，通过对唯一设备标识符执行单向散列操作来生成客户端计算机的本地用户标识符，为客户端计算机的用户导出人口统计信息和位置信息通过加密本地用户标识符，人口统计信息和字母数字字符串中的地理位置信息来生成与被截取的请求相关联的请求标识符，并将该字母数字字符串嵌入在请求内的分组的可扩展字段中，以生成标记的请求标识符。

4. 发明申请

US20080244076A1 Method and Apparatus for Tagging Network Traffic Using Extensible Fields in Message Headers 有权
标题翻译：用于使用消息头中的可扩展字段标记网络流量的方法和装置
公开(公告)号：US20080244076A1
公开(公告)日：2008-10-02
申请号：US12045693
申请日：2008-03-10
申请人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： G06F15/16
CPC分类号： G06Q30/0269 , G06Q2220/00 , H04L67/18 , H04L67/20 , H04L67/2804 , H04L67/306 , H04W4/02
摘要： Embodiments of a system and method of tagging network traffic with relevant user demographic and location information for facilitating the delivery of directed media are described. A tag processing module within a router device coupling a client computer to a destination site served by a server computer intercepts a request from a client computer to a server computer over a network. The tag processing module determines a unique device identifier corresponding to the client computer, generates a local user identifier for the client computer by performing a one-way hashing operation on the unique device identifier, derives demographic and location information for a user of the client computer, generates a request identifier associated with the intercepted request by encrypting the local user identifier, demographic information and geographic location information in an alphanumeric string, and embeds the alphanumeric string in an extensible field of a packet within the request to generate a tagged request identifier.
摘要翻译：描述了使用相关用户人口统计和位置信息来标记网络流量的系统和方法的实施例，以便于定向媒体的传递。将客户端计算机连接到由服务器计算机服务的目的站点的路由器设备内的标签处理模块通过网络截取从客户端计算机到服务器计算机的请求。标签处理模块确定与客户端计算机对应的唯一设备标识符，通过对唯一设备标识符执行单向散列操作来生成客户端计算机的本地用户标识符，为客户端计算机的用户导出人口统计信息和位置信息通过加密本地用户标识符，人口统计信息和字母数字字符串中的地理位置信息来生成与被截取的请求相关联的请求标识符，并将该字母数字字符串嵌入在请求内的分组的可扩展字段中，以生成标记的请求标识符。

5. 发明申请

US20090168995A1 Systems and Methods of Information/Network Processing Consistent with Creation, Encryption and/or Insertion of UIDs/Tags 审中-公开
标题翻译：与UID /标签的创建，加密和/或插入一致的信息/网络处理的系统和方法
公开(公告)号：US20090168995A1
公开(公告)日：2009-07-02
申请号：US12324809
申请日：2008-11-26
申请人： Jasminder S. Banga , Nitin J. Shah , Amul Patel , Miten Sampat
发明人： Jasminder S. Banga , Nitin J. Shah , Amul Patel , Miten Sampat
IPC分类号： G06F15/16 , G06F17/30 , H04L9/28
CPC分类号： G06F16/958
摘要： Embodiments are directed to a system and method of generating a global unique identifier (GUID) associated with web/network-related requests. In the context of processing a web-bound request associated with a browsing session, the method comprises receiving information associated with a device that initiated a web-bound request, extracting non-personal/device information during MAC/network layer processing, and creating an anonymous GUID based on the non-personal/device information. The GUID may be implemented as an alphanumeric string that is least partially encrypted and inserted in an extensible location of the HTTP data. The non-personal/device information includes one or more of data associated with a device/user, data related to the device, software on the device, or any user/input data that is resident on the device. The global persistence of the GUID is enabled as a function of extraction of non-personal/device data during MAC/network layer processing.
摘要翻译：实施例涉及生成与web /网络相关请求相关联的全局唯一标识符（GUID）的系统和方法。在处理与浏览会话相关联的web绑定请求的上下文中，所述方法包括接收与发起Web绑定请求的设备相关联的信息，在MAC /网络层处理期间提取非个人/设备信息，以及创建基于非个人/设备信息的匿名GUID。 GUID可以被实现为最少部分地加密并插入到HTTP数据的可扩展位置中的字母数字字符串。非个人/设备信息包括与设备/用户相关联的数据中的一个或多个，与设备相关的数据，设备上的软件或驻留在设备上的任何用户/输入数据。作为在MAC /网络层处理期间提取非个人/设备数据的功能，启用GUID的全局持续性。

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