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    • 2. 发明申请
    • VIRTUAL GOODS INCENTIVE SYSTEM
    • 虚拟激励系统
    • US20120226616A1
    • 2012-09-06
    • US13293098
    • 2011-11-09
    • Michael AmarDimitri DucourtieuxSuchit DashVida HaScott Silverman
    • Michael AmarDimitri DucourtieuxSuchit DashVida HaScott Silverman
    • G06Q30/02H04L9/32
    • H04L9/0643G06Q30/02
    • Virtual goods, such as Facebook credits or Farmville animals, are offered as an incentive to acquire new customers or reacquire former customers. Using a simple click-through process, a customer may receive a given number of virtual credits, or a particular virtual item, upon satisfying a given requirement, such as a purchase above a given amount, a subscription to a mailing list, submission of a preference profile, and so on. Initial tests have indicated that a substantial number of customers prefer receiving such virtual items in lieu of a cash rebate or other cash-based discount, even when the actual cost associated with the virtual item is the same as, or lower than the amount of the cash-based discount. In a preferred embodiment, a third-party campaign manager facilitates the execution and management of the incentive campaign.
    • 提供虚拟商品,如Facebook信用额或Farmville动物,作为获取新客户或重新获取前顾客的动机。 使用简单的点击过程,客户可以在满足给定的要求(例如高于给定量的购买),订阅邮件列表,提交邮件列表时,接收给定数量的虚拟信用或特定虚拟项目 偏好配置文件等。 初步测试表明,即使与虚拟物品相关的实际成本相同或低于虚拟物品的数量,相当数量的客户更倾向于接收此类虚拟物品代替现金回扣或其他现金折扣 现金折扣。 在优选实施例中,第三方活动管理器促进激励活动的执行和管理。