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    • 5. 发明授权
    • Method and apparatus for identifying virtual content candidates to ensure delivery of virtual content
    • 用于识别虚拟内容候选以确保虚拟内容的传递的方法和装置
    • US08954523B2
    • 2015-02-10
    • US13149446
    • 2011-05-31
    • Tu TsaoNigel ChoiVinod Kumar RamachandranPing Wu
    • Tu TsaoNigel ChoiVinod Kumar RamachandranPing Wu
    • G06F15/167G06Q30/02
    • G06Q30/02
    • An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.
    • 提供了一种设备和方法,其确保虚拟内容提供商,例如广告主,其虚拟内容将到达每个移动设备,每个移动设备内的每个应用和/或每个用户。 这种功能在本文中被称为“保证范围”。 在存储器中指定包括到达类型参数(移动设备,应用和/或用户)的保证范围参数。 服务器经由网络接收唯一地识别例如请求设备的虚拟内容请求和接收到的目标标识。 服务器通过将接收的目标标识与存储的与虚拟内容相关联的目标标识进行比较来识别来自存储器的虚拟内容候选。 保证的到达参数还可以包括基于频率的标准,其保证针对特定虚拟内容的印象的频率以及保证的优先级标准以确保满足保证。
    • 6. 发明申请
    • Systems and methods for developing a mobile network
    • 用于开发移动网络的系统和方法
    • US20090281849A1
    • 2009-11-12
    • US12152229
    • 2008-05-12
    • Nigel ChoiMark Schaaf
    • Nigel ChoiMark Schaaf
    • G06F17/30G06Q10/00
    • G06Q30/02G06Q30/0201
    • Exemplary systems and methods for developing a mobile network are provided. Exemplary methods include receiving a request to include a mobile network site in a ranked menu of mobile network sites, including the mobile network site in the ranked menu of mobile network sites, sending the ranked menu of mobile network sites to a mobile communications device, receiving a communication from the mobile communications device indicating that the mobile network site should have a different rank, processing the received communication to update the ranked menu of mobile network sites, and sending the updated ranked menu to the mobile communications device. Exemplary systems include a communications module that receives a request to include a mobile network site in a ranked menu of mobile network sites, sends the ranked menu of mobile network sites to a mobile communications device, and receives a communication from the mobile communications device indicating that the mobile network site should have a different rank. A ranking engine includes the mobile network site in the ranked menu of mobile network sites, and processes the received communication to update the ranked menu of mobile network sites. A mobile network site database stores information about the mobile network site and the ranked menu of mobile networks sites.
    • 提供了用于开发移动网络的示例性系统和方法。 示例性方法包括接收在移动网站的排序菜单中包括移动网站的请求,包括移动网站的排序菜单中的移动网站,将移动网站的排名菜单发送到移动通信设备,接收 来自移动通信设备的指示移动网站应具有不同等级的通信,处理所接收的通信以更新移动网站的排名菜单,以及将更新的排序菜单发送到移动通信设备。 示例性系统包括通信模块,其接收在移动网站的排序菜单中包括移动网站的请求,将移动网站的排名菜单发送到移动通信设备,并从移动通信设备接收指示 移动网站应该有不同的排名。 排名引擎包括移动网站在移动网站的排名菜单中,并且处理所接收的通信以更新移动网站的排名菜单。 移动网络站点数据库存储关于移动网站的信息和移动网站的排名菜单。
    • 7. 发明申请
    • METHOD AND APPARATUS FOR IDENTIFYING VIRTUAL CONTENT CANDIDATES TO ENSURE DELIVERY OF VIRTUAL CONTENT
    • 识别虚拟内容候选人以确保虚拟内容传送的方法和装置
    • US20120173654A1
    • 2012-07-05
    • US13149446
    • 2011-05-31
    • Tu TSAONigel ChoiVinod Kumar RamachandranPing Wu
    • Tu TSAONigel ChoiVinod Kumar RamachandranPing Wu
    • G06F15/167
    • G06Q30/02
    • An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.
    • 提供了一种设备和方法,其确保虚拟内容提供商,例如广告主,其虚拟内容将到达每个移动设备,每个移动设备内的每个应用和/或每个用户。 这种功能在本文中被称为“保证范围”。 在存储器中指定包括到达类型参数(移动设备,应用和/或用户)的保证范围参数。 服务器经由网络接收唯一地识别例如请求设备的虚拟内容请求和接收到的目标标识。 服务器通过将接收的目标标识与存储的与虚拟内容相关联的目标标识进行比较来识别来自存储器的虚拟内容候选。 保证的到达参数还可以包括基于频率的标准,其保证针对特定虚拟内容的印象的频率以及保证的优先级标准以确保满足保证。