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    • 5. 发明授权
    • Yield management system and method for advertising inventory
    • 收益管理系统和广告库存方法
    • US08386315B1
    • 2013-02-26
    • US10024630
    • 2001-12-17
    • Aravind BalaRichard E. ChatwinBrian B. JonesIsmail Ahmet NalcaciogluSanjay Ranka
    • Aravind BalaRichard E. ChatwinBrian B. JonesIsmail Ahmet NalcaciogluSanjay Ranka
    • G06Q30/00
    • G06Q30/0242G06Q30/0241
    • System, method, computer program and computer program product automate and optimize process of placing advertising campaigns on available inventory. When visitor loads one of publisher's web pages, system will be queried for advertisement that should be shown. System periodically analyzes performance data to determine optimal allocations. When queried, identifies advertiser campaign and advertisement to be shown. Results of that visitor encounter are logged or recorded for future analysis. Determination of campaign placements may advantageously be a two-phase process. First, campaign is efficiently tested on the inventory most likely to produce good results. The testing module dynamically adapts, adjusting the amount of testing on different channels until a sufficient determination of the creative performance on different channels can be made. The second phase is the resource allocation. Campaign performance data and contractual constraints are formulated as a network problem. Efficient methods for solving network problems are well known. These two phases may be further subdivided if necessary.
    • 系统,方法,计算机程序和计算机程序产品自动化和优化在可用库存上放置广告活动的过程。 当访问者加载发布者的网页之一时,系统将被查询以显示应该显示的广告。 系统定期分析性能数据以确定最佳分配。 查询时,标识要显示的广告客户活动和广告。 记录或记录访客遇到的结果,以备将来分析。 活动安置的确定可以有利地是两阶段的过程。 首先,在最有可能产生良好效果的库存上有效地测试运动。 测试模块动态调整,调整不同渠道的测试量,直到可以对不同渠道的创意表现进行充分的确定。 第二阶段是资源分配。 运动绩效数据和合同约束被制定为网络问题。 解决网络问题的有效方法是众所周知的。 如有必要,这两个阶段可以进一步细分。