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    • 3. 发明授权
    • Content delivery scheduler
    • 内容传递调度程序
    • US09203927B1
    • 2015-12-01
    • US13717356
    • 2012-12-17
    • Paul Richard MecklenburgTimothy Andrew JamesKai Chen
    • Paul Richard MecklenburgTimothy Andrew JamesKai Chen
    • G06F15/16H04L29/08G06Q30/02
    • H04L67/32G06F17/30G06Q30/02G06Q30/0241H04L67/325
    • A content scheduler for scheduling content publication is provided. The content scheduler may include instructions to generate a time window and a quota. For example, the instructions may cause a processor to generate a first time window for placing a first article of content. The instructions may also include a first quota indicating a first total number of impressions. The content scheduler may also include an analyzer configured to be run by the processor. The analyzer may be configured to determine when first and second articles of content should be scheduled to be published. The analyzer may be configured to determine a first average number of impressions per unit of time needed to deliver the total number of impressions required by the first quota. The analyzer may be configured to determine whether there is a period of overlapping time between the first and second articles of content.
    • 提供了一种用于调度内容发布的内容调度器。 内容调度器可以包括用于生成时间窗口和配额的指令。 例如,指令可以使处理器产生用于放置第一内容的第一时间窗口。 指示还可以包括指示第一总曝光次数的第一配额。 内容调度器还可以包括被配置为由处理器运行的分析器。 分析器可以被配置为确定何时应该安排发布第一和第二内容条目。 分析器可以被配置为确定递送第一配额所需的总曝光次数所需的每单位时间的第一平均曝光次数。 分析器可以被配置为确定在第一和第二内容条目之间是否存在重叠时间的时段。
    • 7. 发明申请
    • MANAGING INVENTORY OVERBOOKING AND SMOOTHING
    • 管理库存清算和清算
    • US20150199724A1
    • 2015-07-16
    • US13604350
    • 2012-09-05
    • Silvestru Cosmin NegruseriTimothy Andrew JamesJeffrey D. OldhamBarbara StanleyCliff Stein
    • Silvestru Cosmin NegruseriTimothy Andrew JamesJeffrey D. OldhamBarbara StanleyCliff Stein
    • G06Q30/02
    • G06Q30/0264
    • A system, storage device, or method can provide fair allocation of advertising resources. In some implementations, a method can include identifying multiple advertisement slots, each of the advertisement slots being associated with a capacity constraint. The method can include receiving multiple advertisement reservations, each of the advertisement reservations requesting advertisement impressions at one or more of the advertisement slots. The method can include allocating a quantity of advertisement impressions to each advertisement reservation. The method can include calculating an overbooking score for each advertisement reservation. The overbooking score indicates a degree at which the advertisement reservation is satisfied by the quantity of advertisement impressions allocated to the advertisement reservation. A higher overbooking score indicates a lower degree of satisfaction. The method can include adjusting the quantity of the advertisement impressions allocated to each advertisement reservation so as to minimize a maximum overbooking score while maintaining a maximum total allocation.
    • 系统,存储设备或方法可以提供广告资源的公平分配。 在一些实现中,方法可以包括识别多个广告时隙,每个广告时隙与容量约束相关联。 该方法可以包括接收多个广告预留,每个广告预约在一个或多个广告时隙请求广告印象。 该方法可以包括为每个广告预留分配一定数量的广告印象。 该方法可以包括计算每个广告预约的超额预定分数。 超额预定分数表示通过分配给广告预约的广告印象的数量来满足广告预约的程度。 较高的超额评分表明满意程度较低。 该方法可以包括调整分配给每个广告预约的广告印象的数量,以便在保持最大总分配的同时最小化最大超额预定分数。