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    • 6. 发明授权
    • System and method to facilitate matching of content to advertising information in a network
    • 促进内容与网络广告信息匹配的系统和方法
    • US08688521B2
    • 2014-04-01
    • US11781147
    • 2007-07-20
    • Andrei Zary BroderMarcus Felipe FontouraVanja JosifovskiLance Alan Riedel
    • Andrei Zary BroderMarcus Felipe FontouraVanja JosifovskiLance Alan Riedel
    • G06Q30/00G06F7/00G06F17/30
    • G06Q30/02G06Q30/0244G06Q30/0277
    • A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.
    • 描述了一种促进内容与网络中的广告信息匹配的系统和方法。 通过网络接收关于广告信息的请求,与用户实体请求的网页内的内容信息相关联地显示用于用户实体的广告信息。 进一步确定与网页上的内容信息的一个或多个主题相关的广告信息,表示与内容信息内容相关的主题的主题。 基于存储在网页内的关键字和元数据,并且基于存储在数据存储模块内的一组预定参数,从广告信息中进一步选择广告。 所选择的广告被进一步排名以获得排名的广告列表。 随后基于反馈数据优化广告的排名列表,以获得要在所请求的网页上为用户实体显示的优化广告的列表。
    • 7. 发明授权
    • Methods of dynamically creating personalized Internet advertisements based on advertiser input
    • 基于广告客户输入动态创建个性化互联网广告的方法
    • US08650265B2
    • 2014-02-11
    • US11708396
    • 2007-02-20
    • Andrei Zary BroderMarcus Felipe FontouraVanja Josifovski
    • Andrei Zary BroderMarcus Felipe FontouraVanja Josifovski
    • G06F15/16G06Q30/00H04N7/10
    • G06Q30/0258G06Q30/02G06Q30/0264
    • The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is introduced. The behavior and any demographic information known about web viewers is used to select an advertising template that will be used to create an advertisement. The advertisement template comprises an incomplete advertisement with certain missing information along with identifiers for functions that may be used to complete the advertisement. In one embodiment, the functions may specify how the advertiser associated with the advertisement template may be contacted with the demographic information known about the user in order to fill in the missing portions of advertisement template. For example, the advertisement may concern flights to Hawaii and the advertiser may fill in the price of a flight to Hawaii based upon being provided with the user's location. The complete advertisement may then be displayed to the user.
    • 互联网的万维网部分在很大程度上得到了广告的支持。 为了提供最有效的广告,介绍了一种用于动态创建自定义广告的系统。 已知的关于网络浏览者的行为和任何人口统计信息用于选择将用于创建广告的广告模板。 广告模板包括具有某些缺失信息的不完整广告以及可用于完成广告的功能的标识符。 在一个实施例中,功能可以指定如何将与广告模板相关联的广告商与关于用户已知的人口统计信息联系起来,以便填充广告模板的缺失部分。 例如,广告可能涉及到夏威夷的航班,并且广告商可以根据被提供用户的位置来填写飞往夏威夷的航班的价格。 然后可以向用户显示完整的广告。
    • 8. 发明授权
    • Augmented search with error detection and replacement
    • 增强搜索与错误检测和更换
    • US07577644B2
    • 2009-08-18
    • US11548548
    • 2006-10-11
    • Marcus Felipe FontouraVanja JosifovskiReiner Kraft
    • Marcus Felipe FontouraVanja JosifovskiReiner Kraft
    • G06F17/30
    • G06F17/30867G06F17/30637Y10S707/99933Y10S707/99935
    • In an example embodiment, the present invention provides methods and logic for enhancing augmented search, including contextual search, conducted by a search engine. In some instances, a contextual search might return a set of results that are less relevant than the set of results returned by algorithmic search. This might occur when the quantity of contextual information is very large or when the contextual information includes misspellings. An embodiment of the present invention detects such occurrences and corrects the set of results provided to the user by merging a ranked set of results from the contextual search with a ranked set of results from an algorithmic search. During this merge process, an embodiment of the present invention replaces irrelevant results from the contextual search with results from the algorithmic search if the latter results fall within the context used for the contextual search. Embodiments of the present invention might also be used to enhance, in a similar fashion, personalized search and other forms of augmented search.
    • 在示例实施例中,本发明提供了用于增强由搜索引擎执行的增强搜索(包括上下文搜索)的方法和逻辑。 在某些情况下,上下文搜索可能会返回一组与算法搜索返回的结果集相关的结果。 当上下文信息量非常大或上下文信息包含拼写错误时,可能会发生这种情况。 本发明的一个实施例通过将来自上下文搜索的排名的一组结果与来自算法搜索的排名的结果集合合并来检测这样的事件并且校正提供给用户的结果集合。 在该合并过程中,如果后一结果落在用于上下文搜索的上下文中,则本发明的实施例将来自上下文搜索的不相关结果替换为来自算法搜索的结果。 本发明的实施例也可以用于以类似的方式增强个性化搜索和增强搜索的其他形式。