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    • 6. 发明申请
    • Advertising associated with multimedia content
    • 与多媒体内容相关的广告
    • US20090150210A1
    • 2009-06-11
    • US11953715
    • 2007-12-10
    • Athellina AthsaniChris HigginsJoesph O'SullivanMarc DavisRon Martinez
    • Athellina AthsaniChris HigginsJoesph O'SullivanMarc DavisRon Martinez
    • G06Q30/00
    • G06Q30/00G06Q30/0201G06Q30/0273
    • A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.
    • 用于放置广告的方法从各种内容中选择第一内容,分析第一内容以存在广告商参考,并且通过使用广告商参考将来自广告主的第一广告与第一内容相匹配。 该方法确定与第一内容一起呈现第一广告的呈现偏好集合,并且包括具有第一内容的呈现偏好集合。 在某些情况下,该方法将呈现偏好嵌入到第一内容中作为广告信息。 有利地,该方法通过使用呈现偏好来呈现与第一内​​容相结合的第一广告。 此外,该方法跟踪用于获利事件的内容的呈现,并将跟踪信息存储在日志中。 营利事件包括例如展示,点击,获取和/或转换。 另外的实施例包括用于实现前述内容的系统和计算机可读介质。
    • 8. 发明申请
    • ADPACK
    • US20090157450A1
    • 2009-06-18
    • US11959217
    • 2007-12-18
    • Athellina AthsaniChris HigginsJoseph O'SullivanMarc DavisRon Martinez
    • Athellina AthsaniChris HigginsJoseph O'SullivanMarc DavisRon Martinez
    • G06Q10/00
    • G06Q30/0276G06Q30/02G06Q30/0273G06Q40/00
    • A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
    • 用于内容获利的系统包括用于存储和检索数据的存储装置,以及存储在存储装置内的内容和广告库。 图书馆包括一个便于存储和检索的组织结构。 该系统还包括用于在库内识别具有第一可获利特征的第一内容项目的获利引擎。 该系统被配置用于从库内的多个内容项目中选择第二内容项目,并且通过使用第一可获利特征来与第一内容项目一起呈现第二内容项目来将第二内容项目与第一内容项目相关联。 另外的实施例包括用于实现前述内容的各种附加系统,方法和计算机可读介质。
    • 10. 发明申请
    • POCKET BROADCASTING FOR MOBILE MEDIA CONTENT
    • 用于移动媒体的口袋广播内容
    • US20090156181A1
    • 2009-06-18
    • US11959019
    • 2007-12-18
    • Athellina AthsaniRon Martinez
    • Athellina AthsaniRon Martinez
    • H04Q7/22
    • H04L67/06H04L51/00H04L67/20H04L67/22
    • Storing and providing access to media content such as pictures, video, or audio at an accessible service, that can be accessed by mobile devices and wired devices using any appropriate communication protocol including message services such as SMS, MMS, IM, CHAT, and the like. Users can upload content from a mobile device or a wired device, can specify or select access and payment/monetization options that are to apply to the uploaded content, and can download content that was provided by other users and subject to various download/payment terms. Free access can be accompanied or followed by advertising. Content can be converted into and/or provided in different formats and resolutions. In addition, key words and optionally short codes can be associated with specific content examples to improve ease and accuracy of upload and download.
    • 存储和提供对可访问服务的诸如图片,视频或音频的媒体内容的访问,其可以由移动设备和有线设备使用任何适当的通信协议(包括诸如SMS,MMS,IM,CHAT等消息服务)和 喜欢。 用户可以从移动设备或有线设备上传内容,可以指定或选择要应用于上传的内容的访问和付款/获利选项,并且可以下载其他用户提供的内容,并遵守各种下载/付款条款 。 可随意或随后进行广告宣传。 内容可以转换为和/或以不同的格式和分辨率提供。 此外,关键词和可选的短代码可以与特定的内容示例相关联,以提高上传和下载的简单性和准确性。