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    • 5. 发明申请
    • METHODS FOR CAPTURING AND REPORTING METRICS REGARDING AD PLACEMENT
    • 收录和报告有关广告刊登位置的方法
    • WO2011072048A2
    • 2011-06-16
    • PCT/US2010/059525
    • 2010-12-08
    • ADXPOSE, INC.BAIRD, JamesREDMOND, NickHARRISON, GregoryGEBALA, BrianKAWAMOTO, John
    • BAIRD, JamesREDMOND, NickHARRISON, GregoryGEBALA, BrianKAWAMOTO, John
    • G06Q30/00
    • G06Q30/0277G06Q30/02G06Q30/0242G06Q30/0248G06Q30/0272
    • Systems and methods for recording impression events of Ad content on a webpage. An example method renders on a display of a computer device a webpage accessible over a network. The webpage includes at least one Ad unit. Then Ad tag information associated with the at least one Ad unit and browser viewport information (display location and size information) is retrieved. The occurrence of an Ad Placement event is determined if based on the comparison a predefined percentage of the Ad unit is within the browser viewport. An Ad Placement event timer is begun upon the determination of occurrence of the Ad Placement event. The Ad Placement event timer is stopped if an out-of-view event has occurred based on the Ad tag information and the browser viewport information. An Ad Placement event is then recorded. The recorded Ad Placement event is transmitted to a previously designated server over the network.
    • 在网页上记录广告内容的展示事件的系统和方法。 示例性方法在计算机设备的显示器上呈现可通过网络访问的网页。 该网页至少包含一个广告单元。 然后检索与至少一个广告单元和浏览器视口信息(显示位置和大小信息)相关联的广告标签信息。 如果基于比较,确定广告布置事件的发生,则广告单元的预定百分比在浏览器视口内。 广告布置事件定时器在确定广告展示事件的发生时开始。 根据广告标签信息和浏览器视口信息,如果发生视野外事件,广告布置事件定时器将停止。 然后记录广告展示位置事件。 记录的广告布置事件通过网络传输到先前指定的服务器。