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    • 10. 发明申请
    • Targeted Delivery of Content
    • 有针对性的内容交付
    • US20130198278A1
    • 2013-08-01
    • US13364231
    • 2012-02-01
    • Kai LiuJohn D. SmithNorifumi TakayaDavid Tao
    • Kai LiuJohn D. SmithNorifumi TakayaDavid Tao
    • G06F15/16
    • H04N21/25891H04N21/458H04N21/4788
    • A targeted delivery of content and related metadata is made to users of various types of electronic devices that are adapted to render or play the content. Images of each user are captured at various times while various items of the content are being played. According to one embodiment the images are processed via one or more facial recognition algorithms so that the identity of each of the users, including their names, is determined. This data is stored in a central server thereby establishing a database of profiles of these users. The profiles are comprised of tracking information of content played by each of the users on a per-content basis. The central server either uses this tracking information directly or transmits it to another server or another business entity, such as for example another content provider, for use by the other business entity.
    • 对适于呈现或播放内容的各种类型的电子设备的用户进行内容和相关元数据的有针对性的传送。 每个用户的图像在不同时间被捕获,同时正在播放各种内容。 根据一个实施例,通过一个或多个面部识别算法处理图像,使得确定每个用户的身份,包括其姓名。 该数据被存储在中央服务器中,从而建立这些用户的配置文件的数据库。 简档由每个内容基础上由每个用户播放的内容的跟踪信息组成。 中央服务器可以直接使用该跟踪信息或将其发送到另一个服务器或其他业务实体,例如另一个内容提供商,供其他业务实体使用。