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1. 发明授权

US09852430B2 Dynamic generation of advertisement text 有权
公开(公告)号：US09852430B2
公开(公告)日：2017-12-26
申请号：US11538309
申请日：2006-10-03
申请人： Ming Zhou , Cheng Niu , Zhaohui Tang , Ying Li , Chin-Yew Lin , Li Li , Brian Burdick
发明人： Ming Zhou , Cheng Niu , Zhaohui Tang , Ying Li , Chin-Yew Lin , Li Li , Brian Burdick
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0255 , G06Q30/0261 , G06Q30/0269 , G06Q30/0276
摘要： Systems, methods, and computer-readable media for dynamically generating text associated with an advertisement are provided. Core text associated with an advertisement is received from an advertiser, as is at least one attribute relevant to the advertiser and/or a user. Based upon the received attribute(s), it is determined whether customization of the core text is desired. If customization is desired, the core text is modified and presented in association with the advertisement. If customization is not desired, the core text is presented in association with the advertisement. In one embodiment, target advertisement placement information may also be utilized to determine whether customization of the core text is desired.

2. 发明申请

US20060200525A1 System and method for providing instant messaging capability in conjunction with an online reference 有权
标题翻译：结合在线参考提供即时消息传递功能的系统和方法
公开(公告)号：US20060200525A1
公开(公告)日：2006-09-07
申请号：US11074099
申请日：2005-03-07
申请人： Li Li , Ying Li , Brian Burdick
发明人： Li Li , Ying Li , Brian Burdick
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06Q10/10 , H04L51/04 , Y10S707/99933
摘要： Methods for providing instant messaging capability in conjunction with an online reference is provided. In one embodiment, the method may include receiving an indication to initiate display of online content, selecting at least one reference in response to the indication, the at least one reference being associated with a source, and displaying the at least one reference in association with an instant messaging enablement indicator. If desired, the instant messaging enablement indicator may be different depending upon whether the source associated with the at least one reference is not instant messaging enabled, is instant messaging enabled but not currently online, and is instant messaging enabled and currently online. Accordingly, the method may further include determining if the source associated with the at least one selected reference is instant messaging enabled and, if so, determining if the source is currently capable of at least one of receiving and transmitting instant messages.
摘要翻译：提供了与在线参考一起提供即时消息传递能力的方法。在一个实施例中，该方法可以包括接收启动在线内容的显示的指示，响应于该指示选择至少一个引用，该至少一个引用与源相关联，以及与至少一个引用相关联地显示该至少一个引用即时通讯启用指示器。如果需要，即时消息接发使能指示符可以是不同的，这取决于与至少一个参考相关联的源是否不是即时消息传递被启用，是即时消息传递被启用但当前不在线，并且是启用即时消息并且当前在线的。因此，该方法还可以包括确定与至少一个所选择的参考相关联的源是否是即时消息接发，并且如果是，则确定该源是否当前能够接收和发送即时消息中的至少一个。

3. 发明申请

US20060095336A1 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US20060095336A1
公开(公告)日：2006-05-04
申请号：US10977824
申请日：2004-10-29
申请人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

4. 发明授权

US07689458B2 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US07689458B2
公开(公告)日：2010-03-30
申请号：US10977824
申请日：2004-10-29
申请人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

5. 发明授权

US07640309B2 System and method for providing instant messaging capability in conjuction with an online reference 有权
标题翻译：用于提供即时消息传递功能的系统和方法，结合在线参考
公开(公告)号：US07640309B2
公开(公告)日：2009-12-29
申请号：US11074099
申请日：2005-03-07
申请人： Li Li , Ying Li , Brian Burdick
发明人： Li Li , Ying Li , Brian Burdick
IPC分类号： G06F15/16 , G06F17/30
CPC分类号： G06Q30/02 , G06Q10/10 , H04L51/04 , Y10S707/99933
摘要： Methods for providing instant messaging capability in conjunction with an online reference is provided. In one embodiment, the method may include receiving an indication to initiate display of online content, selecting at least one reference in response to the indication, the at least one reference being associated with a source, and displaying the at least one reference in association with an instant messaging enablement indicator. If desired, the instant messaging enablement indicator may be different depending upon whether the source associated with the at least one reference is not instant messaging enabled, is instant messaging enabled but not currently online, and is instant messaging enabled and currently online. Accordingly, the method may further include determining if the source associated with the at least one selected reference is instant messaging enabled and, if so, determining if the source is currently capable of at least one of receiving and transmitting instant messages.
摘要翻译：提供了与在线参考一起提供即时消息传递能力的方法。在一个实施例中，该方法可以包括接收启动在线内容的显示的指示，响应于该指示选择至少一个引用，该至少一个引用与源相关联，以及与至少一个引用相关联地显示该至少一个引用即时通讯启用指示器。如果需要，即时消息接发使能指示符可以是不同的，这取决于与至少一个参考相关联的源是否不是即时消息传递被启用，是即时消息传递被启用但当前不在线，并且是启用即时消息并且当前在线的。因此，该方法还可以包括确定与至少一个所选择的参考相关联的源是否是即时消息接发，并且如果是，则确定该源是否当前能够接收和发送即时消息中的至少一个。

6. 发明申请

US20060106709A1 Systems and methods for allocating placement of content items on a rendered page based upon bid value 审中-公开
标题翻译：基于出价值在内容页分配内容项目的位置的系统和方法
公开(公告)号：US20060106709A1
公开(公告)日：2006-05-18
申请号：US10999499
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

7. 发明授权

US07983959B2 Systems and methods for estimating placement positions of content items on a rendered page 有权
标题翻译：用于估计呈现页面上的内容项目的展示位置的系统和方法
公开(公告)号：US07983959B2
公开(公告)日：2011-07-19
申请号：US11000243
申请日：2004-11-30
申请人： David M. Chickering , Christopher A. Meek , David E. Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David M. Chickering , Christopher A. Meek , David E. Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

8. 发明申请

US20060095281A1 Systems and methods for estimating click-through-rates of content items on a rendered page 有权
标题翻译：用于估计渲染页面上的内容项目的点击率的系统和方法
公开(公告)号：US20060095281A1
公开(公告)日：2006-05-04
申请号：US11000243
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定内容提供商针对在给定上下文呈现的页面上的放置位置（例如，网页）的投标价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

9. 发明申请

US20080082410A1 DYNAMIC GENERATION OF ADVERTISEMENT TEXT 有权
标题翻译：广告文字的动态生成
公开(公告)号：US20080082410A1
公开(公告)日：2008-04-03
申请号：US11538309
申请日：2006-10-03
申请人： Ming Zhou , Cheng Niu , Zhaohui Tang , Ying Li , Chin-Yew Lin , Li Li , Brian Burdick
发明人： Ming Zhou , Cheng Niu , Zhaohui Tang , Ying Li , Chin-Yew Lin , Li Li , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0255 , G06Q30/0261 , G06Q30/0269 , G06Q30/0276
摘要： Systems, methods, and computer-readable media for dynamically generating text associated with an advertisement are provided. Core text associated with an advertisement is received from an advertiser, as is at least one attribute relevant to the advertiser and/or a user. Based upon the received attribute(s), it is determined whether customization of the core text is desired. If customization is desired, the core text is modified and presented in association with the advertisement. If customization is not desired, the core text is presented in association with the advertisement. In one embodiment, target advertisement placement information may also be utilized to determine whether customization of the core text is desired.
摘要翻译：提供了用于动态生成与广告相关联的文本的系统，方法和计算机可读介质。从广告商接收与广告相关联的核心文本，以及与广告主和/或用户相关的至少一个属性。基于接收到的属性，确定是否需要定制核心文本。如果需要定制，核心文本将与广告相关联地进行修改和呈现。如果不希望进行定制，则与广告相关联地呈现核心文本。在一个实施例中，还可以利用目标广告布置信息来确定是否需要定制核心文本。

10. 发明申请

US20060106710A1 Systems and methods for determining relative placement of content items on a rendered page 审中-公开
标题翻译：用于确定呈现页面上的内容项目的相对位置的系统和方法
公开(公告)号：US20060106710A1
公开(公告)日：2006-05-18
申请号：US10999586
申请日：2004-11-30
申请人： Christopher Meek , David Heckerman , David Chickering , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： Christopher Meek , David Heckerman , David Chickering , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

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