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    • 3. 发明授权
    • Ad copy quality detection and scoring
    • 广告复制质量检测和评分
    • US09177333B2
    • 2015-11-03
    • US12817928
    • 2010-06-17
    • Aleksey Y. SinyaginYang YeYi-Min WangKuansan Wang
    • Aleksey Y. SinyaginYang YeYi-Min WangKuansan Wang
    • G06Q30/02G06F17/27
    • G06Q30/0273G06F17/274G06Q30/0241G06Q30/0277
    • Methods, systems, and computer-readable media for evaluating the quality of text within online advertisements using output from a language model are provided. The output from the language model may be used by a machine-learning algorithm to generate a quality score for an individual advertisement. The quality score may be used to filter out advertisements with poor text quality or to tax or penalize an advertisement within an online auction. The ad quality scores may also be used to rank or score advertisers that submit the ads. In one embodiment, the advertiser's quality score is combined with an individual ad's quality score to create a final score, which is used to evaluate the advertisement. The advertiser rank/score and ad quality score may be communicated to an advertiser as advertiser feedback.
    • 提供了使用语言模型的输出来评估在线广告内的文本质量的方法,系统和计算机可读介质。 来自语言模型的输出可以由机器学习算法使用以产生个体广告的质量得分。 质量得分可用于过滤掉具有较差文本质量的广告,或者在网络拍卖中对广告进行税收或惩罚。 广告质量得分也可用于对提交广告的广告客户进行排名或评分。 在一个实施例中,广告商的质量得分与个人广告的质量得分相结合以创建用于评估广告的最终得分。 广告客户的排名/得分和广告质量得分可以作为广告客户反馈传达给广告客户。
    • 7. 发明授权
    • Bootstrap and adapt a document search engine
    • 引导和调整文档搜索引擎
    • US08527534B2
    • 2013-09-03
    • US12726358
    • 2010-03-18
    • Kuansan WangBo-June HsuXiaolong Li
    • Kuansan WangBo-June HsuXiaolong Li
    • G06F17/30
    • G06F17/30654G06F17/30731G06F17/30976
    • Architecture that employs a modeling technique based on language modeling to estimate a probability of a document matching the user need as expressed in the query. The modeling technique is based on the data mining results that various portions of a document (e.g., body, title, URL, anchor text, user queries) use different styles of human languages. Thus, the results based on a language can be adapted individually to match the language of query. Since the approach is based on adaptation, the framework also provides a natural means to progressively revise the model as user data are collected. Different styles of languages in a document can be recognized and adapted individually. Background language models are also employed that offer a fallback approach in case the document has incomplete fields of data, and can utilize topical or semantic hierarchy of the knowledge domain.
    • 采用基于语言建模的建模技术的架构来估计在查询中表达的与用户匹配的文档的概率。 建模技术基于数据挖掘结果,文档的各个部分(例如,主体,标题,URL,锚文本,用户查询)使用不同风格的人类语言。 因此,基于语言的结果可以单独调整以匹配查询语言。 由于该方法是基于适应性的,所以该框架还提供了一种在收集用户数据时逐步修改模型的自然方法。 文档中不同风格的语言可以单独识别和修改。 还使用背景语言模型,在文档具有不完整的数据领域的情况下提供回退方法,并且可以利用知识领域的局部或语义层次结构。
    • 10. 发明授权
    • Metadata collection
    • 元数据收集
    • US07983247B2
    • 2011-07-19
    • US11444746
    • 2006-05-31
    • David A HowellDavid MilsteinKuansan WangLinda CriddleMichael D MaluegPhilip A ChouScott C ForbesTimothy M Moore
    • David A HowellDavid MilsteinKuansan WangLinda CriddleMichael D MaluegPhilip A ChouScott C ForbesTimothy M Moore
    • H04L12/66
    • H04L12/66
    • A method and system for collecting and communicating contextual information relating to a VoIP conversation is provided. Structured hierarchies are utilized for efficient communications of various amounts and types of contextual information relating to a VoIP conversation. Information identifying at least one structured hierarchy, which will be used to carry the contextual information, is transmitted during establishment of a conversation between two VoIP enhanced devices. The structured hierarchy is selected from a set of predefined and declared structured hierarchies. Subsequently transmitted contextual information exchanged between two VoIP enhanced devices is represented in accordance with the identified structural hierarchy. VoIP clients, network infrastructure, and various service providers can collect the contextual information based on the identified structured hierarchy, update the contextual information by adding, deleting and/or modifying the contextual data. The updated contextual information will be transmitted to other clients, network infrastructure, and service providers.
    • 提供了一种用于收集和传送与VoIP对话相关的上下文信息的方法和系统。 结构化层次结构用于与VoIP对话相关的各种数量和类型的上下文信息的有效通信。 在两个VoIP增强设备之间的对话建立期间,发送识别用于携带上下文信息的至少一个结构化层次结构的信息。 从一组预定义和声明的结构化层次结构中选择结构化层次结构。 随后根据所识别的结构层次来表示在两个VoIP增强设备之间交换的传送的上下文信息。 VoIP客户端,网络基础设施和各种服务提供商可以基于所识别的结构化层次结构收集上下文信息,通过添加,删除和/或修改上下文数据来更新上下文信息。 更新的上下文信息将被传输到其他客户端,网络基础设施和服务提供商。