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    • 3. 发明申请
    • PERSONAL CARE ARTICLE WITH SUBSTRATE SURFACE TOPOGRAPHY FOR EVOKING A NEUROSENSORY SKIN RESPONSE
    • 具有基底表面形貌的个人护理用品,用于感知神经灵敏性皮肤应答
    • WO2009056998A2
    • 2009-05-07
    • PCT/IB2008053939
    • 2008-09-26
    • KIMBERLY CLARK COCOHEN JASON CKOENIG DAVID W
    • COHEN JASON CKOENIG DAVID W
    • A61F13/15
    • A61F13/51104
    • In a personal care article for contact with human skin, a non-woven substrate of the article has a longitudinal direction, a transverse direction and at least one skin-contact surface. A plurality of surface features is disposed on the at least one skin-contact surface in a sinusoidal wave-form along at least one of the longitudinal direction and the transverse direction of the substrate. The surface features have a height that generally defines an amplitude of the sinusoidal wave- form, and are spaced from each other a spatial distance. This spatial distance is at least in part a function of a movement speed at which the article is to be moved relative to the skin while in contact therewith. In one method of making such a substrate, the movement speed and a temporal frequency are selected and used to determine the spacing between surface features on the skin-contact surface of the substrate.
    • 在与人体皮肤接触的个人护理用品中,制品的无纺基材具有纵向,横向和至少一个皮肤接触表面。 多个表面特征沿着衬底的纵向方向和横向方向中的至少一个以正弦波形式布置在所述至少一个皮肤接触表面上。 表面特征具有通常限定正弦波形的幅度的高度,并且彼此间隔开空间距离。 该空间距离至少部分地是制品在与其接触时相对于皮肤移动的移动速度的函数。 在制造这种衬底的一种方法中,移动速度和时间频率被选择并用于确定衬底的皮肤接触表面上的表面特征之间的间隔。
    • 4. 发明申请
    • METHOD OF MARKETING A PRODUCT
    • 营销产品的方法
    • WO2008020348A3
    • 2009-04-23
    • PCT/IB2007051966
    • 2007-05-24
    • KIMBERLY CLARK COCOHEN JASON C
    • COHEN JASON C
    • G06Q10/00
    • G06Q30/02G06Q99/00
    • A method of marketing a product includes providing a unique scent with a first intensity contemporaneously with a first unrelated positive stimulus in the absence of the product, wherein the first positive stimulus has a first strength. The method further includes later providing the unique scent with a second intensity contemporaneously with a second unrelated positive stimulus in the absence of the product, wherein the second positive stimulus has a second strength, wherein the second intensity of the scent is greater than the first intensity of the scent, and wherein the second strength of the second stimulus is greater than the first strength of the first stimulus. The method further includes later providing the product with the unique scent.
    • 营销产品的方法包括在不存在产品的情况下,与第一不相关的正刺激同时提供具有第一强度的唯一香味,其中第一阳性刺激具有第一强度。 该方法还包括随后在不存在产物的情况下向第二强度与第二无关正刺激同时提供唯一的气味,其中第二正刺激具有第二强度,其中第二强度的气味大于第一强度 的气味,并且其中第二刺激的第二强度大于第一刺激的第一强度。 该方法还包括稍后为产品提供独特的香味。
    • 5. 发明申请
    • SYSTEM FOR EVALUATING AN INFANT'S PERCEPTION OF AROMA
    • 评估婴儿对AROMA的看法的系统
    • WO2009077906A3
    • 2009-09-17
    • PCT/IB2008055078
    • 2008-12-03
    • KIMBERLY CLARK COCOHEN JASON C
    • COHEN JASON C
    • A61J17/00A61B10/00
    • A61B5/1107A61B5/4011A61B5/682A61B5/6887A61B2503/04
    • Disclosed is a system, method, and device for detecting non-nutritive sucking events produced by an infant; patterns comprising such events (i.e., rhythmic sucking patterns, or RSPs); and relating said events and/or RSPs to an infant?s response to a olfactory sensory input. The frequency and/or amplitude and/or other characteristics of non-nutritive sucking can change in response to such inputs. Accordingly, changes to RSPs offer detectable and measurable indicia of an infant?s perception of these inputs. Furthermore, such information may be used to support and/or substantiate marketing communications to consumers; to guide selection and/or management of research-and-development projects; to help choose product designs that elicit RSPs identified as correlating with the well being of an infant; and other such uses.
    • 公开了一种用于检测由婴儿产生的非营养性吸吮事件的系统,方法和装置; 包括这种事件的模式(即节奏吸取模式或RSP); 并将所述事件和/或RSP与婴儿对嗅觉感觉输入的响应相关联。 非营养吸吮的频率和/或幅度和/或其他特征可以响应于这种输入而改变。 因此,对RSP的改变提供了婴儿对这些输入的感知的可检测和可测量的标记。 此外,这些信息可用于支持和/或证实与消费者的营销沟通; 指导研究与开发项目的选择和/或管理; 帮助选择引起与婴儿的健康相关的RSP的产品设计; 和其他此类用途。