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    • 5. 发明申请
    • Dynamic Internet Advertising System
    • 动态互联网广告系统
    • US20160019606A1
    • 2016-01-21
    • US14870518
    • 2015-09-30
    • Shang Qing GuoJeffrey Owen KephartJonathan Lenchner
    • Shang Qing GuoJeffrey Owen KephartJonathan Lenchner
    • G06Q30/02
    • Methods and apparatus are provided for the dynamic placement, management and monitoring of Internet advertising. A provider of Internet content distributes the Internet content by embedding an advertisement placeholder in the Internet content; and provides the Internet content to an aggregator web site. The aggregator web site presents the Internet content to at least one end user with at least one advertisement in the advertisement placeholder. The advertisement placeholder is processed by a third party agent to automatically share revenue from the at least one advertisement with the provider of the Internet content and a provider of the aggregator web site. The advertisement placeholder can optionally be embedded in the Internet content using one or more templates. The third party agent also evaluates the content and at least one policy of multiple parties to identify at least one advertisement to present in the advertisement placeholder. The advertisement placeholder embodies a three party agreement between the provider of the Internet content, the provider of the aggregator web site and at least one advertiser.
    • 为互联网广告的动态放置,管理和监控提供了方法和设备。 互联网内容提供商通过在互联网内容中嵌入广告占位符来分发互联网内容; 并将互联网内容提供给聚合器网站。 聚合器网站将广告占位符中的至少一个广告的互联网内容呈现给至少一个终端用户。 广告占位符由第三方代理进行处理,以与互联网内容的提供者和聚合者网站的提供者自动分享来自至少一个广告的收入。 广告占位符可以可选地使用一个或多个模板嵌入到因特网内容中。 第三方代理还评估多方的内容和至少一个策略,以识别出在广告占位符中呈现的至少一个广告。 广告占位符体现了互联网内容提供商,聚合者网站提供商和至少一个广告客户之间的三方协议。