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    • 3. 发明授权
    • Directed media based on user preferences
    • 基于用户偏好的定向媒体
    • US07657594B2
    • 2010-02-02
    • US11433063
    • 2006-05-12
    • Jaz BangaNitin ShahBrijesh PatelAmul Patel
    • Jaz BangaNitin ShahBrijesh PatelAmul Patel
    • G06F15/16
    • H04L67/16G06F17/30867H04L67/20H04L67/22H04L67/303H04L67/306
    • A system for determining directed media for a user is provided. The exemplary system comprises a media selection optimizer which is configured to determine a directed media component based on a user profile associated, via a device identifier, with a network access device. The media selection optimizer may also utilize access point information, historic information, and access point location-centric information in its determination of the directed media component. The directed media component may then be forward to a media server which provides the corresponding directed media to the user. The directed media may comprise advertisement, coupons, video, music, or any other media which is customizable to the user.
    • 提供了一种用于确定用户的定向媒体的系统。 该示例性系统包括媒体选择优化器,其被配置为基于经由设备标识符与网络接入设备相关联的用户简档来确定定向媒体分量。 媒体选择优化器还可以在其定向媒体分量的确定中利用接入点信息,历史信息和接入点位置中心信息。 有向媒体组件然后可以转发到向用户提供相应定向媒体的媒体服务器。 定向媒体可以包括广告,优惠券,视频,音乐或者可以为用户定制的任何其他媒体。
    • 6. 发明申请
    • Apparatus, Systems and Methods for Targeted Content Delivery
    • 用于目标内容传送的装置,系统和方法
    • US20080235351A1
    • 2008-09-25
    • US12065499
    • 2006-08-30
    • Jasminder BangaNitin ShahBrijesh PatelAmul Patel
    • Jasminder BangaNitin ShahBrijesh PatelAmul Patel
    • G06F15/173G06F15/16
    • G06Q30/02H04W4/029
    • According to some embodiments of the present invention, a system, apparatus and method for targeted content delivery is presented. In some embodiments, the method comprises registering users logging-on to a computer network and gathering user-related information from users. Location-centric information for each user logged-on to the network is relayed to a server, and user-profile information for each user is retrieved from a database. User-profile and location-centric information for each user is processed to get targeting information for each user and the targeting information is sent to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to each user. In some embodiments, user-profile and location-centric information may be gathered from wireless access points to which users log-on in order to access the Internet.
    • 根据本发明的一些实施例,提出了一种用于目标内容传送的系统,装置和方法。 在一些实施例中,该方法包括将登录用户注册到计算机网络并从用户收集用户相关信息。 登录到网络的每个用户的位置为中心的信息被中继到服务器,并且从数据库检索每个用户的用户简档信息。 处理每个用户的用户简档和以位置为中心的信息以获得每个用户的定位信息,并且将定位信息发送到内容提供商,其中内容提供商使用目标信息来选择要向每个用户显示的内容。 在一些实施例中,可以从用户登录到的用于访问因特网的无线接入点收集用户简档和位置为中心的信息。