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    • 3. 发明授权
    • Retail system for selling products based on a flexible product description
    • 基于灵活的产品描述销售产品的零售系统
    • US07711604B1
    • 2010-05-04
    • US09540035
    • 2000-03-31
    • Jay S. WalkerPeter KimJames A. JoraschMagdalena MikDaniel E. TedescoRussell Pratt SammonAndrew P. GoldenRaymod J. MuellerKeith BemerKathleen Van Luchene
    • Jay S. WalkerPeter KimJames A. JoraschMagdalena MikDaniel E. TedescoRussell Pratt SammonAndrew P. GoldenRaymod J. MuellerKeith BemerKathleen Van Luchene
    • G06Q40/00
    • G06Q30/0613G06Q20/204G06Q30/0208G06Q30/0222G06Q30/0283G06Q30/06G06Q30/0601G06Q30/0621G06Q40/12
    • A system is provided in which a sale price is determined based on a product description, and the sale price is transmitted to a customer. The customer is not guaranteed what specific product will be sold to the customer before an agreement to purchase a product for the sale price is received from the customer. After receiving the agreement, a retailer selects a product conforming to the product description, and identifies the product to the customer. The retailer is able to evaluate a customer's individual demand based on the received description and to determine a sale price accordingly, thereby reducing losses associated with conventional single-price systems. Although this may result in different sale prices for an identical product, the system is perceived as fair because a higher-paying customer likely agreed to a different product description than a lower-paying customer, and neither would have agreed to the other's product description and sale price. The system also allows a retailer to mask product discounts by selecting undesirable redemption conditions under which to sell the product, such as pickup at a faraway location, even if the product is available at a closer location. As a result, the customer believes that the discount is attributable to the undesirable redemption conditions, rather than to the product quality or to decreased demand. Accordingly, price and brand dilution are minimized.
    • 提供了一种基于产品描述确定销售价格并将销售价格发送给顾客的系统。 在客户收到销售价格协议购买协议之前,客户不能保证将特定产品出售给客户。 零售商在收到协议后,选择符合产品描述的产品,并向客户识别产品。 零售商能够根据收到的描述评估客户的个人需求,并相应地确定销售价格,从而减少与传统单价系统相关的损失。 虽然这可能会导致同一产品的销售价格不同,但系统被认为是公平的,因为较高收费的客户可能会同意与低收入客户不同的产品描述,也不会同意对方的产品描述和 销售价格。 该系统还允许零售商通过选择不期望的销售商品的赎回条件来掩盖产品折扣,例如在较远处的位置拾取,即使产品在更靠近的位置可用。 因此,客户认为折扣可归因于不良赎回条件,而不是产品质量或需求下降。 因此,价格和品牌的稀释最小化。
    • 8. 发明申请
    • MULTI-TIER PRICING OF INDIVIDUAL PRODUCTS BASED ON VOLUME DISCOUNTS
    • 基于体积折扣的个性化产品的多层次定价
    • US20130060621A1
    • 2013-03-07
    • US13599137
    • 2012-08-30
    • Jay S. WalkerAndrew S. Van LucheneMagdalena MikDaniel E. Tedesco
    • Jay S. WalkerAndrew S. Van LucheneMagdalena MikDaniel E. Tedesco
    • G06Q30/02
    • G06Q30/02G06Q20/202G06Q20/387G06Q30/0222G07G1/145
    • A point of sale system or other computer system stores a product pricing database in which a full price and discount prices corresponding to one or more discount pricing tiers are stored for each product available for sale. Each of the discount prices for a given product has an associated threshold purchase total that has to be satisfied before the discount price is applied to a transaction. When a transaction occurs, the purchase total for the transaction is first calculated on the basis of full retail prices for the products and the purchase total for the transaction is compared with one or more threshold purchase totals which correspond to the discount pricing tiers. If a discount pricing tier is applicable (e.g. the calculated purchase total for the transaction is at least equal to a threshold purchase total), the appropriate discount prices for each product in the transaction are retrieved and used to calculate a reduced purchase total for the transaction. Qualification for discount pricing can also be based on, for example, a customer's purchasing history, or the number of a certain type of product included in the transaction instead of the purchase total of a transaction.
    • 销售系统或其他计算机系统存储产品定价数据库,其中针对可出售的每个产品存储对应于一个或多个折扣价格层的全价和折扣价格。 给定产品的每个折扣价格都有相关的门槛购买总额,在折扣价格应用于交易之前必须满足。 当交易发生时,交易的购买总额首先根据产品的全部零售价格计算,并将交易的购买总额与对应于折扣价格层级的一个或多个门槛购买总额进行比较。 如果适用折扣价格层级(例如交易的计算购买总额至少等于门槛购买总额),则会检索交易中每个产品的适当折扣价格,并用于计算交易的减少购买总额 。 折扣定价的资格也可以基于例如客户的采购历史,或交易中包括的特定类型的产品的数量,而不是交易的购买总额。