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1. 发明授权

US07340408B1 Method for evaluating customer valve to guide loyalty and retention programs 失效
标题翻译：评估客户阀门以指导忠诚度和保留计划的方法
公开(公告)号：US07340408B1
公开(公告)日：2008-03-04
申请号：US09593118
申请日：2000-06-13
申请人： James Howard Drew , Denkanikota R. Mani , Andrew Louis Betz, III , Piew Datta-Read
发明人： James Howard Drew , Denkanikota R. Mani , Andrew Louis Betz, III , Piew Datta-Read
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0204
摘要： A method and apparatus for training a neural network to compute hazard functions for customers and analyzing hazard functions, both for an individual customer, and for set of customers to focus marketing techniques. The hazard function represents the likelihood of churn for a particular customer. The gain in lifetime value is also calculated for each customer which incorporates the present value of the customer with the future value of the customer if a new contract is entered. The overall shape of the hazard function, combined with the gain in lifetime value, specifies what marketing techniques are to be applied together with what additional incentives are to be offered to the customer in order prevent churn.
摘要翻译：一种用于训练神经网络以计算客户的危险功能并分析危险功能的方法和装置，对于个体客户以及针对一组客户来集中营销技术。危害函数表示特定客户流失的可能性。如果输入新的合同，也会为每个客户计算终生价值的收益，并将客户的现值与客户的未来价值相结合。危害功能的整体形状，加上终身价值的增长，指定了什么营销技术应用于一起，以及为客户提供额外的激励措施，以防止流失。

2. 发明申请

US20100332289A1 ESTIMATING BUSINESS TARGETS 失效
标题翻译：估计业务目标
公开(公告)号：US20100332289A1
公开(公告)日：2010-12-30
申请号：US12494237
申请日：2009-06-29
申请人： Piew Datta-Read , James Howard Drew
发明人： Piew Datta-Read , James Howard Drew
IPC分类号： G06F17/30
CPC分类号： G06Q10/06393 , G06Q30/02 , G06Q30/0247
摘要： A method for generating business targets includes accessing data (300) corresponding to a number of customers. The data includes variables (310-330) associated with each of the customers and an observed value for each of the customers. The observed value for a customer may represent revenue associated with that particular customer. The method also includes identifying a neighborhood that includes a first customer and a number of the other customers. The method further includes calculating a target for each of the customers in the neighborhood, where the target may represent the potential revenue from each of the customers.
摘要翻译：用于生成业务目标的方法包括访问与多个客户对应的数据（300）。数据包括与每个客户相关联的变量（310-330）和每个客户的观察值。观察到的客户价值可能代表与该特定客户相关的收入。该方法还包括识别包括第一客户和多个其他客户的邻域。该方法还包括计算邻域中的每个客户的目标，其中目标可以表示来自每个客户的潜在收入。

3. 发明授权

US07555442B1 Estimating business targets 失效
标题翻译：估计业务目标
公开(公告)号：US07555442B1
公开(公告)日：2009-06-30
申请号：US10163983
申请日：2002-06-06
申请人： Piew Datta-Read , James Howard Drew
发明人： Piew Datta-Read , James Howard Drew
IPC分类号： G06F17/60
CPC分类号： G06Q10/06 , G06Q30/0202 , G06Q30/0205
摘要： A method for generating business targets includes accessing data (300) corresponding to a number of customers. The data includes variables (310-330) associated with each of the customers and an observed value for each of the customers. The observed value for a customer may represent revenue associated with that particular customer. The method also includes identifying a neighborhood that includes a first customer and a number of the other customers. The method further includes calculating a target for each of the customers in the neighborhood, where the target may represent the potential revenue from each of the customers.
摘要翻译：用于生成业务目标的方法包括访问与多个客户对应的数据（300）。数据包括与每个客户相关联的变量（310-330）和每个客户的观察值。观察到的客户价值可能代表与该特定客户相关的收入。该方法还包括识别包括第一客户和多个其他客户的邻域。该方法还包括计算邻域中的每个客户的目标，其中目标可以表示来自每个客户的潜在收入。

4. 发明授权

US08428998B2 Estimating business targets 失效
公开(公告)号：US08428998B2
公开(公告)日：2013-04-23
申请号：US12494237
申请日：2009-06-29
申请人： Piew Datta-Read , James Howard Drew
发明人： Piew Datta-Read , James Howard Drew
IPC分类号： G06F9/46
CPC分类号： G06Q10/06393 , G06Q30/02 , G06Q30/0247
摘要： A method for generating business targets includes accessing data (300) corresponding to a number of customers. The data includes variables (310-330) associated with each of the customers and an observed value for each of the customers. The observed value for a customer may represent revenue associated with that particular customer. The method also includes identifying a neighborhood that includes a first customer and a number of the other customers. The method further includes calculating a target for each of the customers in the neighborhood, where the target may represent the potential revenue from each of the customers.

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