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    • 7. 发明授权
    • Providing parallel generic web site supporting anonymous or semi-anonymous internet activity
    • 提供支持匿名或半匿名互联网活动的并行通用网站
    • US07693841B1
    • 2010-04-06
    • US10967025
    • 2004-10-14
    • Joel D. TeslerRuben OrtegaJonathan A. Leblang
    • Joel D. TeslerRuben OrtegaJonathan A. Leblang
    • G06F17/30G06F7/00
    • G06F17/3089
    • Parallel generic and non-generic versions of a Web site allow a user of the site to either remain anonymous (if accessing the generic version) or allow user information to be collected (if accessing the non-generic version). In one exemplary embodiment, a Web site may provide a user an interface for entering and processing a search query. A search query processed by a generic version of the Web site includes a marker that informs a Web server supporting the generic Web site that the user wishes to remain anonymous. A parallel non-generic version of the Web site may also interface with the same Web server as interfaced by the generic Web site, but permit a data collecting scheme at the Web server to collect user-specific or user-identifiable information. Such user information, if collected, can be used by the Web server to enhance the user's experience with the Web site.
    • 网站的并行通用和非通用版本允许站点的用户保持匿名(如果访问通用版本)或允许收集用户信息(如果访问非泛型版本)。 在一个示例性实施例中,网站可以向用户提供用于输入和处理搜索查询的界面。 由网站的通用版本处理的搜索查询包括通知支持用户希望保持匿名的通用网站的Web服务器的标记。 网站的并行非通用版本也可以与由通用网站连接的相同的Web服务器进行接口,但允许Web服务器上的数据收集方案来收集用户特定的或用户可识别的信息。 Web服务器可以使用此类用户信息(如果收集到的信息),以增强用户对该网站的体验。
    • 8. 发明申请
    • Identifying the items most relevant to a current query based on user activity with respect to the results of similar queries
    • 根据用户活动,针对类似查询的结果,确定与当前查询最相关的项目
    • US20070239713A1
    • 2007-10-11
    • US11392993
    • 2006-03-28
    • Jonathan LeblangRuben OrtegaColin Saunders
    • Jonathan LeblangRuben OrtegaColin Saunders
    • G06F17/30
    • G06F17/30864
    • A facility for ranking in a result set is described. The facility establishes a system of ratings for combinations of a web page with the query term that reflect the level of relevance of the web page to the query term. In response to each of a number of content interactions performed by users, each with respect to a result corresponding to a web page included in a result set that was generated in response to a query comprising a set of one or more query terms, the facility adjusts a rating score for each combination of the web page and a query term among the set of query terms. For each of a number of web pages included as results in a distinguished result set produced in response to a distinguished query comprising a set of distinguished query terms, the facility (1) selects established and adjusted reading scores for each combination of the web page and a query term among the distinguished set of query terms, and (2) determines a ranking score for the result in the distinguished result set by combining the selected reading scores.
    • 描述了在结果集中排名的设施。 该设施为网页的组合建立了一个评估系统,该系统与反映网页与查询词语的相关程度的查询词语。 响应于用户执行的多个内容交互中的每一个,每个针对与包括在响应于包括一组或多个查询术语的查询的查询而生成的结果集中的网页相对应的结果的结果,该设施 调整网页的每个组合和一组查询项之间的查询项的评分分数。 对于作为响应于包括一组不同查询术语的识别查询而产生的识别结果集中的结果的每个网页中的每一个,设备(1)为网页的每个组合选择已建立和调整的阅读分数, (2)通过组合所选择的读取分数来确定不同结果集中的结果的排名得分。
    • 10. 发明授权
    • Server architecture and methods for persistently storing and serving event data
    • 用于持久存储和提供事件数据的服务器架构和方法
    • US07565425B2
    • 2009-07-21
    • US10612395
    • 2003-07-02
    • Taylor N. Van VleetYu-Shan FungRuben OrtegaUdi Manber
    • Taylor N. Van VleetYu-Shan FungRuben OrtegaUdi Manber
    • G06F15/173
    • G06F17/3089G06F17/30867G06Q30/02
    • A web site system includes an event history server system that persistently stores event data reflective of events that occur during browsing sessions of web site users, and makes such data available to other applications and services in real time. The server system may, for example, be used to record information about every mouse click of every recognized user, and may also be used to record other types of events such as impressions and mouse-over events. The event data of a particular user may be retrieved from the server system based on event type, event time of occurrence, and various other criteria. In one embodiment, the server system includes a cache layer that caches event data by session ID, and includes a persistent storage layer the persistently stores the event data by user ID. Also disclosed are various application features that may be implemented using the stored event data.
    • 网站系统包括事件历史服务器系统,其持续地存储反映在网站用户的浏览会话期间发生的事件的事件数据,并使这些数据可实时地用于其他应用和服务。 例如,服务器系统可以用于记录关于每个识别的用户的每次鼠标点击的信息,并且还可以用于记录其他类型的事件,例如展示和鼠标悬停事件。 可以基于事件类型,事件发生时间和各种其他标准从服务器系统检索特定用户的事件数据。 在一个实施例中,服务器系统包括通过会话ID高速缓存事件数据的高速缓存层,并且包括持久存储层,用户ID持续存储事件数据。 还公开了可以使用所存储的事件数据来实现的各种应用特征。