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1. 发明申请

US20100235219A1 RECONCILING FORECAST DATA WITH MEASURED DATA 审中-公开
标题翻译：具有测量数据的重构预测数据
公开(公告)号：US20100235219A1
公开(公告)日：2010-09-16
申请号：US12062231
申请日：2008-04-03
申请人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
发明人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/0639 , G06Q30/0249 , G06Q40/06
摘要： Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.
摘要翻译：系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。广告预算可以根据与广告项目相关联的测量的展示进行对帐。

2. 发明授权

US07743394B2 Log processing of channel tunes and channel tune times generated from a television processing device 有权
标题翻译：从电视处理设备产生的频道曲调和频道调谐时间的日志处理
公开(公告)号：US07743394B2
公开(公告)日：2010-06-22
申请号：US11852788
申请日：2007-09-10
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： H04N7/16 , H04H60/32
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

3. 发明申请

US20100262496A1 Log Processing 有权
标题翻译：日志处理
公开(公告)号：US20100262496A1
公开(公告)日：2010-10-14
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： G06Q30/00 , H04N5/445
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

4. 发明申请

US20080250453A1 Log Processing 有权
标题翻译：日志处理
公开(公告)号：US20080250453A1
公开(公告)日：2008-10-09
申请号：US11852788
申请日：2007-09-10
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： G06F3/00
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

5. 发明申请

US20080250448A1 Log Processing 有权
标题翻译：日志处理
公开(公告)号：US20080250448A1
公开(公告)日：2008-10-09
申请号：US11852791
申请日：2007-09-10
申请人： Simon Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
发明人： Simon Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
IPC分类号： H04N7/10
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
摘要翻译：从电视提供商接收机顶盒日志，并且被处理以补偿广播延迟并生成归一化日志数据，例如索引到相对时间的日志数据。频道曲调和归一化日志数据的频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

6. 发明申请

US20080250447A1 Log Processing 有权
标题翻译：日志处理
公开(公告)号：US20080250447A1
公开(公告)日：2008-10-09
申请号：US11852731
申请日：2007-09-10
申请人： Simon Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
发明人： Simon Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
IPC分类号： H04N7/10
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
摘要翻译：从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

7. 发明授权

US07853969B2 Log processing to determine impression values using reliable durations 有权
标题翻译：记录处理以确定使用可靠持续时间的印象值
公开(公告)号：US07853969B2
公开(公告)日：2010-12-14
申请号：US11852791
申请日：2007-09-10
申请人： Geoffrey R. Smith , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Simon Rowe
发明人： Geoffrey R. Smith , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Simon Rowe
IPC分类号： H04N7/16 , H04H20/14 , H04H60/29
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
摘要翻译：从电视提供商接收机顶盒日志，并且被处理以补偿广播延迟并生成归一化日志数据，例如索引到相对时间的日志数据。频道曲调和归一化日志数据的频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

8. 发明授权

US08127325B2 Log processing to determine impression values using reliable durations 有权
标题翻译：记录处理以确定使用可靠持续时间的印象值
公开(公告)号：US08127325B2
公开(公告)日：2012-02-28
申请号：US11852731
申请日：2007-09-10
申请人： Geoffrey R. Smith , Iain Merrick , Michael A. Killaney , John Alastair Hawkins , Greg Hecht , Simon Rowe
发明人： Geoffrey R. Smith , Iain Merrick , Michael A. Killaney , John Alastair Hawkins , Greg Hecht , Simon Rowe
IPC分类号： H04N7/16 , H04H20/14 , H04H60/29
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
摘要翻译：从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

9. 发明申请

US20100088719A1 GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 审中-公开
标题翻译：生成用于电视广告的接收和频率数据
公开(公告)号：US20100088719A1
公开(公告)日：2010-04-08
申请号：US12247069
申请日：2008-10-07
申请人： John Alastair Hawkins , Simon Rowe
发明人： John Alastair Hawkins , Simon Rowe
IPC分类号： H04N7/025
CPC分类号： H04H20/14 , G06Q30/02 , H04H60/66 , H04N7/16 , H04N21/2407 , H04N21/25891 , H04N21/26603 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： The subject matter of this specification can be embodied in, among other things, a method that includes receiving cluster information comprising categories and total numbers of media receivers (e.g. television (TV) viewers) associated with the categories and receiving sample data comprising numbers of advertisements (ads) displayed to sampled receivers (e.g., TV viewers) that are classified within the categories. The method also includes calculating probabilities for numbers of ads displayed to the total numbers of receivers associated with the categories, wherein the calculation is based on the cluster information and the sample data, merging the calculated probabilities associated with two or more of the categories, and outputting an estimated number of ads displayed based on the merged probabilities.
摘要翻译：本说明书的主题可以包括接收包括与类别相关联的媒体接收器（例如电视（TV）观众）的类别和总数的群集信息的方法，并接收包括广告数量的样本数据（广告）显示给分类在类别中的采样接收器（例如，电视观众）。该方法还包括计算显示给与类别相关联的总数的广告数量的概率，其中该计算基于该群集信息和该样本数据，合并计算出的两个或多个类别的概率，以及输出基于合并概率显示的估计数量的广告。

10. 发明申请

US20100088714A1 GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 有权
标题翻译：生成用于电视广告的接收和频率数据
公开(公告)号：US20100088714A1
公开(公告)日：2010-04-08
申请号：US12257879
申请日：2008-10-24
申请人： John Alastair Hawkins , Simon Rowe
发明人： John Alastair Hawkins , Simon Rowe
IPC分类号： H04N7/16
CPC分类号： H04H20/14 , G06Q30/02 , H04H60/66 , H04N7/16 , H04N21/2407 , H04N21/25891 , H04N21/26603 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.
摘要翻译：访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率（例如，电视广告）。设备频率指示通过使用特定观看设备呈现广告素材的次数。频率特定达到值，指示用于向广告素材呈现指定次数的唯一查看设备的数量。估计观看群体的广告素材的特定频率值和设备频率。用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本（例如，观看群体的子集）的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据观众人数。

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