会员体验
专利管家(专利管理)
工作空间(专利管理)
风险监控(情报监控)
数据分析(专利分析)
侵权分析(诉讼无效)
联系我们
交流群
官方交流:
QQ群: 891211   
微信请扫码    >>>
现在联系顾问~
热词
    • 4. 发明申请
    • SYSTEM AND METHOD FOR PRIVACY-PRESERVING ADVERTISEMENT SELECTION
    • 用于隐私保留广告选择的系统和方法
    • WO2012006237A2
    • 2012-01-12
    • PCT/US2011/042786
    • 2011-07-01
    • INTEL CORPORATIONYARVIS, Mark D.GARG, Sharad
    • YARVIS, Mark D.GARG, Sharad
    • H04N21/2668H04N21/266
    • H04N21/4667H04N21/44204H04N21/812
    • Methods and systems to provide targeted advertising in a subscription television setting, wherein the households that receive the targeted advertisement may retain anonymity. This may be achieved by marrying an anonymization protocol and infrastructure with a mechanism for STB selection and reporting. This anonymizes the set of households that are selected to play an ad, by ensuring that when an STB meets defined criteria and sends a 'criteria met' message (during the selection process) or 'ad shown' message (during a validation or counting process) to a head end, an STB or household identifier is not revealed, thus anonymizing the household information from the head end. In addition, this allows the head end to control the ad campaign process by advertising only to those households that meet specified criteria, and to count the number of actual instances in which an ad was displayed. The head end is able to count the number of times an ad was displayed, without knowing which particular household(s) viewed the ad.
    • 在订阅电视设置中提供定向广告的方法和系统,其中接收定向广告的家庭可保留匿名性。 这可以通过将匿名协议和基础设施与STB选择和报告机制相结合来实现。 通过确保当STB符合定义的标准并发送'符合标准'消息(在选择过程中)或'广告显示'消息(在验证或计数过程中),这将匿名化选择播放广告的家庭集合 )到头端,STB或家庭标识符不被揭示,从而从头端匿名家庭信息。 此外,这允许前端通过仅向满足指定标准的家庭发布广告并且计算显示广告的实际实例的数量来控制广告活动过程。 头端可以计算广告的展示次数,而不知道哪个特定的家庭观看了该广告。