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1. 发明申请

US20120303443A1 AD IMPACT TESTING 审中-公开
标题翻译： AD影响测试
公开(公告)号：US20120303443A1
公开(公告)日：2012-11-29
申请号：US13117295
申请日：2011-05-27
申请人： Hatem Zeine , Meir Shmouely , Guy Friedel , Christian Molnar , George A. Santino
发明人： Hatem Zeine , Meir Shmouely , Guy Friedel , Christian Molnar , George A. Santino
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： The impact of placing an ad on a web page may be tested before the ad is deployed on the web page. In one example, an entity submits the ad to be tested to a portal, and the ad is stored. A test manager then schedules tests of the ads on test machines. The ad may be tested by having the test machines retrieve the web page on which the ad is to be tested. If an ad is delivered with the page, that ad may be replaced with the test ad and also with a null ad that is designed to have little or no impact on the page. Performance metrics may be measured for the page with the test ad, and also for the page with the null ad. The delta between the performance metrics of the page with the test ad and the page with the null ad constitutes the impact of the ad on the page.
摘要翻译：在广告部署在网页上之前，可能会测试在网页上放置广告的影响。在一个示例中，实体将要测试的广告提交到门户，并且广告被存储。测试经理随后对测试机器上的广告进行测试。可以通过让测试机器检索要在其上测试广告的网页来测试该广告。如果广告与该网页一起发布，则该广告可能会被测试广告替代，并且还会使用旨在对该网页影响很小或没有影响的零广告。测试广告的网页以及带有零广告的网页可能会衡量效果指标。页面与测试广告的效果指标之间的差异与带有零广告的网页之间的差异构成了广告在网页上的影响。

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