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1. 发明申请

WO2012047662A1 METHOD AND APPARATUS FOR PROVIDING USER INFORMATION TO IMPROVE ADVERTISING EXPERIENCE 审中-公开
标题翻译：提供用户信息以提高广告经验的方法和装置
公开(公告)号：WO2012047662A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053484
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , IVY, Jessica Page , MAK, Wing Chit , TOM, Richard W. , WONG, Robert Masao , SCHAFER, Bryon , ZHENG, Hua , COLACO, Jean-Paul , SOEBEKTI, Brian
发明人： KILAR, Jason , IVY, Jessica Page , MAK, Wing Chit , TOM, Richard W. , WONG, Robert Masao , SCHAFER, Bryon , ZHENG, Hua , COLACO, Jean-Paul , SOEBEKTI, Brian
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , H04N7/163 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4755 , H04N21/6582 , H04N21/812
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.
摘要翻译：描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。该方法允许用户管理用户信息的提供，例如调查和广告反馈给媒体节目提供商，以改善广告体验。

2. 发明申请

WO2012047673A1 METHOD AND APPARATUS FOR PROVIDING A USER-EDITABLE PLAYLIST OF ADVERTISEMENTS 审中-公开
标题翻译：提供用户可编辑播放列表广告的方法和装置
公开(公告)号：WO2012047673A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053511
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , COLACO, Jean-Paul , TOM, Richard W. , IVY, Jessica Page
发明人： KILAR, Jason , COLACO, Jean-Paul , TOM, Richard W. , IVY, Jessica Page
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： H04N7/163 , G06Q30/02 , G06Q30/0257 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4755 , H04N21/4825 , H04N21/6582 , H04N21/812
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to access, define, edit, and control a playlist advertisements that may be played with selected media programs, a playlist of media programs, or all media programs played to the user.
摘要翻译：描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。该方法允许用户访问，定义，编辑和控制可以使用所选媒体节目，媒体节目播放列表或播放给用户的所有媒体节目播放的播放列表广告。

3. 发明申请

WO2012047659A1 METHOD AND APPARATUS FOR PROVIDING DIRECTED ADVERTISING BASED ON USER PREFERENCES 审中-公开
标题翻译：基于用户偏好提供指导广告的方法和装置
公开(公告)号：WO2012047659A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053480
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , SOEBEKTI, Brian , TATE, Thomas C. , MAK, Wing Chit , TOM, Richard W. , FENG, Eric I. , ZHENG, Hua , COLACO, Jean-Paul , JIN, Xin
发明人： KILAR, Jason , SOEBEKTI, Brian , TATE, Thomas C. , MAK, Wing Chit , TOM, Richard W. , FENG, Eric I. , ZHENG, Hua , COLACO, Jean-Paul , JIN, Xin
IPC分类号： G06Q30/00
CPC分类号： H04N21/812 , G06Q30/02 , H04L65/608 , H04N7/162 , H04N7/163 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4755 , H04N21/6582
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements.
摘要翻译：描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。该方法允许用户控制广告的呈现。

4. 发明申请

WO2013052512A2 VIDEO AD SWAPPING IN A VIDEO STREAMING SYSTEM 审中-公开
标题翻译：视频流媒体系统中的视频广告交换
公开(公告)号：WO2013052512A2
公开(公告)日：2013-04-11
申请号：PCT/US2012/058502
申请日：2012-10-02
申请人： HULU LLC
发明人： TOM, Richard, W. , KILAR, Jason, A. , COLACO, Jean-Paul , SCHAFER, Bryon, E. , MAK, Wing Chit
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , H04N21/23424 , H04N21/25883 , H04N21/25891 , H04N21/262 , H04N21/44016 , H04N21/4532 , H04N21/4755 , H04N21/482 , H04N21/6581 , H04N21/812 , H04N21/8153 , H04N21/8352
摘要： Configuration of advertisements in a streaming video segment works in cooperation with a client device. Using a selection algorithm, a server selects a first number of default video advertisements for a video streaming session, and a second number of alternative video ads greater than the first number. The server provides identifiers for the alternative video advertisements and transmits the identifiers to the client device prior to a corresponding ad break in the streaming video. During or before streaming of one of the default video advertisements to the client device, the server detects a signal from the client device requesting that one of the alternative video advertisements be swapped for the one of the default video advertisements, interrupts streaming of the default video, and initiates streaming of the one of the alternative video advertisements, in response to detecting the signal. Corresponding operations may be performed by the client device.
摘要翻译：流媒体视频片段中广告的配置与客户端设备协同工作。使用选择算法，服务器为视频流会话选择第一数量的默认视频广告，并且选择大于第一数量的第二数量的可选视频广告。服务器为替代视频广告提供标识符，并且在流视频中的相应广告中断之前将标识符传输到客户端设备。在将默认视频广告中的一个默认视频广告流传输到客户端设备期间或之前，服务器检测到来自客户端设备的请求替换视频广告中的一个交替用于默认视频广告之一的信号，中断默认视频的流传输，并且响应于检测到该信号，启动可选视频广告中的一个的流式传输。相应的操作可以由客户端设备执行。

5. 发明申请

WO2012047666A1 METHOD AND APPARATUS FOR USER SELECTION OF ADVERTISING COMBINATIONS 审中-公开
标题翻译：用户选择广告组合的方法和装置
公开(公告)号：WO2012047666A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053491
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , TOM, Richard, W. , FENG, Eric, I. , ZHENG, Hua , COLACO, Jean-Paul , JIN, Xin
发明人： KILAR, Jason , TOM, Richard, W. , FENG, Eric, I. , ZHENG, Hua , COLACO, Jean-Paul , JIN, Xin
IPC分类号： G06F3/00 , G06F13/00 , H04N5/445
CPC分类号： H04N21/812 , G06Q30/02 , H04N7/163 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4532 , H04N21/4755 , H04N21/6582
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements to select prefacing advertisements in lieu of more time consuming or more numerous intervening advertisements presented during the media program.
摘要翻译：描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。该方法允许用户控制广告的呈现以选择前置广告代替在媒体节目期间呈现的更耗时或更多的中间广告。

6. 发明申请

WO2014074347A1 FLOOR PRICE MANAGEMENT IN AN ONLINE AUCTION SYSTEM FOR ADS TO BE PLACED IN A DIVERSIFIED CONTENT INVENTORY 审中-公开
标题翻译：在一个多元化内容库存中放置广告的在线拍卖系统的地板价格管理
公开(公告)号：WO2014074347A1
公开(公告)日：2014-05-15
申请号：PCT/US2013/067216
申请日：2013-10-29
申请人： HULU, LLC
发明人： MAK, Wing Chit , COLACO, Jean-Paul
IPC分类号： G06Q30/08 , G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0273
摘要： An auction for ad inventory to be placed in streaming video content is characterized by a floor (minimum) price. A seller component receives, via a real time auction exchange system, a request for a set of ad impressions meeting specified criteria to be delivered by an online video streaming system, sometimes referred to as an "auction lot". The seller component determines a floor price based on an inventory pressure calculated for the auction lot in response to receiving the request. The seller component determines the inventory pressure based on an inventory pressure determined for an inventory segment identified by the auction lot. The auction lot may then be entered into a bidding process including at least one bidder wherein bids less than the floor price are not accepted.
摘要翻译：广告资源的拍卖将被放置在流式视频内容中，其特征在于以最低（最低）的价格。卖方组件通过实时拍卖交换系统接收满足由有时被称为“拍卖批”的在线视频流系统传送的指定标准的一组广告印象的请求。卖方组件根据收到请求的方式，根据为拍卖行计算的库存压力确定底价。卖方组件根据由拍卖批识别的库存段确定的库存压力来确定库存压力。然后可以将拍卖品进入投标过程，包括至少一个投标人，其中低于底价的投标不被接受。

7. 发明申请

WO2012047672A1 METHOD AND APPARATUS FOR PROVIDING USER CONTROL OF ADVERTISING BREAKS ASSOCIATED WITH A MEDIA PROGRAM 审中-公开
标题翻译：用于控制与媒体程序相关的广告片断的方法和装置
公开(公告)号：WO2012047672A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053508
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , COLACO, Jean-Paul , TOM, Richard W. , IVY, Jessica Page
发明人： KILAR, Jason , COLACO, Jean-Paul , TOM, Richard W. , IVY, Jessica Page
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： H04N21/47217 , G06Q30/02 , H04N7/163 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/26208 , H04N21/4755 , H04N21/6582 , H04N21/812
摘要： A method, apparatus, article of manufacture, and a memory structure for presenting an advertisement for playback in conjunction with a streamed media program are described. The method permits the user to control advertising breaks and in particular, the timing of advertising breaks associated with the media program.
摘要翻译：描述了一种方法，装置，制品，以及用于呈现与流式传输媒体程序一起播放的广告的存储器结构。该方法允许用户控制广告休息时间，特别是与媒体节目相关联的广告休息时间。

8. 发明申请

WO2012047671A1 METHOD AND APPARATUS FOR INTERRUPTING AN ADVERTISEMENT AND THE SUBSTITUTION OF ALTERNATE ADVERTISEMENT 审中-公开
标题翻译：用于中断广告和替代替代广告的方法和装置
公开(公告)号：WO2012047671A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053506
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , IVY, Jessica Page , MAK, Wing Chit , TOM, Richard W. , WONG, Robert Masao , SCHAFER, Bryon , ZHENG, Hua , COLACO, Jean-Paul , SOEBEKTI, Brian
发明人： KILAR, Jason , IVY, Jessica Page , MAK, Wing Chit , TOM, Richard W. , WONG, Robert Masao , SCHAFER, Bryon , ZHENG, Hua , COLACO, Jean-Paul , SOEBEKTI, Brian
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , H04N7/163 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4755 , H04N21/6582 , H04N21/812
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.
摘要翻译：描述了一种方法，装置，制品和用于向广告传送用户设备的媒体程序提供的存储器结构。该方法允许用户中断广告的回放，并且继续播放媒体节目而没有进一步的广告，或者中断广告的回放以替代不同版本的广告。

9. 发明申请

WO2012047668A1 METHOD AND APPARATUS FOR SAVING OR BOOKMARKING ADVERTISEMENTS FOR LATER VIEWING 审中-公开
标题翻译：用于保存或书签广告的方法和装置
公开(公告)号：WO2012047668A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/053499
申请日：2011-09-27
申请人： HULU LLC , KILAR, Jason , COLACO, Jean-Paul , TOM, Richard W. , IVY, Jessica Page
发明人： KILAR, Jason , COLACO, Jean-Paul , TOM, Richard W. , IVY, Jessica Page
IPC分类号： H04N9/80
CPC分类号： H04N7/163 , G06Q30/02 , G06Q30/0241 , G11B27/034 , G11B27/105 , G11B27/322 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4755 , H04N21/4758 , H04N21/6582 , H04N21/812 , H04N21/8455
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to save advertisements for later viewing.
摘要翻译：描述了一种方法，装置，制品和用于向向用户设备传送媒体程序的广告提供的存储器结构。该方法允许用户保存广告以供稍后观看。

10. 发明公开

EP2622558A1 METHOD AND APPARATUS FOR PROVIDING USER INFORMATION TO IMPROVE ADVERTISING EXPERIENCE 审中-公开
标题翻译：方法和一种用于提供用户信息，改进广告体验
公开(公告)号：EP2622558A1
公开(公告)日：2013-08-07
申请号：EP11831304.8
申请日：2011-09-27
申请人： Hulu LLC
发明人： KILAR, Jason , IVY, Jessica Page , MAK, Wing Chit , TOM, Richard W. , WONG, Robert Masao , SCHAFER, Bryon , ZHENG, Hua , COLACO, Jean-Paul , SOEBEKTI, Brian
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , H04N7/163 , H04N7/17318 , H04N21/23424 , H04N21/23439 , H04N21/25891 , H04N21/4755 , H04N21/6582 , H04N21/812
摘要： A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.

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