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    • 5. 发明公开
    • SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT
    • SYSTEME UND VERFAHREN ZUR PUBLIKUMSMESSUNG
    • EP3142330A1
    • 2017-03-15
    • EP16191495.7
    • 2014-03-11
    • Google Inc.
    • MIRISOLA, RaimundoGAYMOND, Oliver ThomasORBAN, AndrasSTROBL, Reto
    • H04L29/06G06Q30/02
    • G06Q30/0246H04L63/0421H04L63/0428H04L63/104H04L67/42
    • To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.
    • 为了提供安全的单源面板观众测量数据,同时提供面板成员资格的机密性和安全性,观众测量服务器可以捕获接收内容的设备的内容标识符和客户端标识符。 面板提供商可以通过客户端标识符的散列来生成概率数据结构。 观众测量服务器可以使用过滤器阵列来提取包括小组成员的数据的测量数据的子集以及一些非小组成员的数据作为误报,而不能区分成员和非成员 。 观众测量服务器可以使用与数据项对应的每个客户标识符作为密钥对所提取的数据子集进行加密,并且将加密数据发送到面板提供商,从而将面板和一些非面板数据同面板提供商 只能解密对应于自己的面板成员的数据。
    • 6. 发明申请
    • SYSTEMS AND METHODS FOR OBFUSCATED AUDIENCE MEASUREMENT
    • 用于矫正听力测量的系统和方法
    • WO2016025178A1
    • 2016-02-18
    • PCT/US2015/042778
    • 2015-07-30
    • GOOGLE INC.
    • MIRISOLA, RaimundoGAYMOND, Oliver Thomas
    • G06Q30/02
    • G06Q30/0245G06Q30/02
    • A panel provider may transmit queries to an audience measurement server to retrieve measurement data for subsets of clients selected via one or more characteristics, such as characteristics of the client, characteristics of the client's device, characteristics of the received content, etc. To protect panel data, the panel provider need not identify these characteristics to the audience measurement server; rather, queries may be made via a plurality of filters that may be applied to client and/or content identifiers. Because the audience measurement server may apply the filters or data structures to select client data for retrieval without knowing what the filter represents, the panel provider's reason for any particular query may be hidden. For further obfuscation, the panel provider may provide a plurality of filters that individually may identify large numbers of clients, but when intersected or applied together, identify only the clients for whom measurement data is required.
    • 面板提供商可以向观众测量服务器发送查询以检索经由一个或多个特征(例如客户端的特征,客户端设备的特征,接收的内容的特征等)选择的客户的子集的测量数据。为了保护面板 数据,面板提供商无需将这些特征识别给观众测量服务器; 相反,可以经由可以应用于客户端和/或内容标识符的多个过滤器进行查询。 由于观众测量服务器可以应用过滤器或数据结构来选择客户端数据进行检索,而不知道过滤器表示什么,面板提供商的任何特定查询的原因可能会被隐藏。 为了进一步模糊化,面板提供商可以提供多个过滤器,其可以单独地识别大量的客户端,但是当相交或应用在一起时,仅识别需要测量数据的客户端。
    • 7. 发明申请
    • SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT
    • 用于测量的系统和方法
    • WO2015099815A1
    • 2015-07-02
    • PCT/US2014/023308
    • 2014-03-11
    • GOOGLE INC.
    • MIRISOLA, RaimundoGAYMOND, Oliver ThomasORBAN, AndrasSTROBL, Reto
    • H04L29/06
    • G06Q30/0246H04L63/0421H04L63/0428H04L63/104H04L67/42
    • To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.
    • 为了提供安全的单源面板观众测量数据,同时提供面板成员资格的机密性和安全性,受众测量服务器可以捕获接收内容的设备的内容标识符和客户端标识符。 面板提供商可以经由客户端标识符的散列来生成概率数据结构。 观众测量服务器可以使用过滤器阵列来提取包括小组成员的数据的测量数据的子集以及一些非小组成员的数据作为误报,而不能区分成员和非成员 。 观众测量服务器可以将所提取的数据子集加密为与数据项对应的每个客户标识符作为关键字,并且将加密数据发送到面板提供商,从而将面板和一些非面板数据同面板提供商 只能解密对应于其自己的面板成员的数据。