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1. 发明申请

US20100251289A1 ADVERTISEMENT INSERTION DECISIONS FOR SET TOP BOX MANAGEMENT OF ADVERTISEMENTS 有权
标题翻译：广告刊登广告管理的广告插入决定
公开(公告)号：US20100251289A1
公开(公告)日：2010-09-30
申请号：US12409744
申请日：2009-03-24
申请人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
发明人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
IPC分类号： H04N7/025
CPC分类号： H04N7/16 , H04N21/252 , H04N21/4331 , H04N21/44016 , H04N21/458 , H04N21/812
摘要： Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box.
摘要翻译：公开了将本地广告资源插入机顶盒级视频传输流中的方法。本系统的媒体广告平台与广告决策服务和媒体平台等现有平台相结合。本系统还包括驻留在终端用户机顶盒上的客户端。通常，本系统通过将广告预先缓存到家庭或其他地方的机顶盒或盒子来操作。基于该机顶盒的用户的特征，每个机顶盒也被分配给特定的组。组成员信息也发送到机顶盒并存储。本系统根据组成员资格向机顶盒发送决策矩阵，以允许机顶盒选择并插入定位到特定机顶盒的广告资产。

2. 发明授权

US08997142B2 Advertisement insertion decisions for set top box management of advertisements 有权
标题翻译：广告插入决策广告机顶盒管理
公开(公告)号：US08997142B2
公开(公告)日：2015-03-31
申请号：US12409744
申请日：2009-03-24
申请人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
发明人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
IPC分类号： H04N7/10 , H04N7/16 , H04N21/25 , H04N21/433 , H04N21/44 , H04N21/458 , H04N21/81
CPC分类号： H04N7/16 , H04N21/252 , H04N21/4331 , H04N21/44016 , H04N21/458 , H04N21/812
摘要： Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box.
摘要翻译：公开了将本地广告资源插入机顶盒级视频传输流中的方法。本系统的媒体广告平台与广告决策服务和媒体平台等现有平台相结合。本系统还包括驻留在终端用户机顶盒上的客户端。通常，本系统通过将广告预先缓存到家庭或其他地方的机顶盒或盒子来操作。基于该机顶盒的用户的特征，每个机顶盒也被分配给特定的组。组成员信息也发送到机顶盒并存储。本系统根据组成员资格向机顶盒发送决策矩阵，以允许机顶盒选择并插入定位到特定机顶盒的广告资产。

3. 发明授权

US09009753B2 Measurement and reporting of set top box inserted AD impressions 有权
标题翻译：机顶盒的测量和报告插入AD展示
公开(公告)号：US09009753B2
公开(公告)日：2015-04-14
申请号：US12409767
申请日：2009-03-24
申请人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
发明人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
IPC分类号： H04N7/10 , H04N7/025 , H04H20/14 , H04H20/10
CPC分类号： H04H20/14 , H04H20/106
摘要： Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.
摘要翻译：披露了衡量广告展示次数并收到插入到机顶盒级视频传输流中的本地广告资源的反馈的方法。每个机顶盒存储广告资源插入到广告中的次数以及与播放广告资源相关的各种其他信息。该测量数据被聚合并发送到广告决策服务。为了平衡带宽使用，每个机顶盒可以以随机选择的不同时间间隔将其测量数据报告给广告决策服务。由于期望及时地接收数据，所以可以限制随机间隔，使得所有测量数据在预定时间段内报告，例如在十二个小时的时间段内报告。

4. 发明申请

US20100251278A1 MEASUREMENT AND REPORTING OF SET TOP BOX INSERTED AD IMPRESSIONS 有权
标题翻译：设置顶盒插入公差的测量和报告
公开(公告)号：US20100251278A1
公开(公告)日：2010-09-30
申请号：US12409767
申请日：2009-03-24
申请人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
发明人： Gaurav Agarwal , David de Heer , Majd Bakar , Francis Tsui , Victor Lee , Pradip Fatehpuria
IPC分类号： H04H60/33
CPC分类号： H04H20/14 , H04H20/106
摘要： Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.
摘要翻译：披露了衡量广告展示次数并收到插入到机顶盒级视频传输流中的本地广告资源的反馈的方法。每个机顶盒存储广告资源插入到广告中的次数以及与播放广告资源相关的各种其他信息。该测量数据被聚合并发送到广告决策服务。为了平衡带宽使用，每个机顶盒可以以随机选择的不同时间间隔将其测量数据报告给广告决策服务。由于期望及时地接收数据，所以可以限制随机间隔，使得所有测量数据在预定时间段内报告，例如在十二个小时的时间段内报告。

5. 发明申请

US20070198839A1 Program Substitution 有权
标题翻译：节目替代
公开(公告)号：US20070198839A1
公开(公告)日：2007-08-23
申请号：US11276227
申请日：2006-02-17
申请人： Kevin Carle , David de Heer , Majd Bakar , John Grossman , Richard Guthrie
发明人： Kevin Carle , David de Heer , Majd Bakar , John Grossman , Richard Guthrie
IPC分类号： H04L9/00
CPC分类号： H04L63/06 , H04L9/083 , H04L63/104 , H04L63/107 , H04L2209/60 , H04L2463/101 , H04N7/1675 , H04N21/21 , H04N21/23 , H04N21/23424 , H04N21/25808 , H04N21/26291 , H04N21/26606 , H04N21/26613 , H04N21/4524 , H04N21/454 , H04N21/4623 , H04N21/812 , H04N21/84
摘要： Multiple keys are distributed to multiple clients. The keys provide access to media content. A group of clients are identified to receive substituted media content during a predetermined time period. Modified keys are generated that identify the substituted media content and the predetermined time period. The modified keys are distributed to the group of clients. The modified keys cause the group of clients to receive the substituted media content during the predetermined time period.
摘要翻译：多个密钥分发给多个客户端。密钥提供对媒体内容的访问。一组客户端被识别为在预定时间段期间接收替换的媒体内容。生成识别取代的媒体内容和预定时间段的修改的密钥。修改的密钥分发给客户端组。修改的密钥使得该组客户端在预定时间段期间接收替换的媒体内容。

6. 发明授权

US07987482B2 Promoted listings 有权
标题翻译：推荐列表
公开(公告)号：US07987482B2
公开(公告)日：2011-07-26
申请号：US10989083
申请日：2004-11-15
申请人： David de Heer
发明人： David de Heer
IPC分类号： G06F13/00 , G06F3/00 , H04N5/445
CPC分类号： H04H60/46 , H04H60/51 , H04H60/65 , H04N21/235 , H04N21/26283 , H04N21/435
摘要： Promoted listings are defined in terms of priorities, which may be static, geographically dynamic, or demographically dynamic. The priorities are associated with program data that describes media programs that are scheduled for broadcast or other type of transmission. The program data and priorities are transmitted to client devices that are configured to generate a display of the program data based, at least in part, on the priorities.
摘要翻译：推荐的列表是根据优先级定义的，可能是静态的，地理上动态的或人口动态的。优先级与描述被调度用于广播或其他类型的传输的媒体节目的节目数据相关联。程序数据和优先级被发送到被配置为至少部分地基于优先级生成节目数据的显示的客户端设备。

7. 发明申请

US20070079325A1 In-program content targeting 有权
标题翻译：节目内容定位
公开(公告)号：US20070079325A1
公开(公告)日：2007-04-05
申请号：US11239763
申请日：2005-09-30
申请人： David de Heer
发明人： David de Heer
IPC分类号： H04N7/16 , H04N7/025 , H04N7/10
CPC分类号： H04N7/17318 , H04N21/234318 , H04N21/4532 , H04N21/47205 , H04N21/4722 , H04N21/8456
摘要： In-program content targeting is described. A default data stream containing default content associated with multiple segments of a particular program is generated and transmitted. An alternate data stream containing alternate content for one or more of the multiple segments is also generated and transmitted. A client device receiving the default content via the default data stream detects the availability of alternate content via the data stream. Based on profile data associated with the client device (or a user of the client device) and profile data associated with the alternate content, the client device may access the alternate data stream for one or more segments of the particular program.
摘要翻译：描述了节目内容定位。生成并发送包含与特定程序的多个段相关联的默认内容的默认数据流。还生成并发送包含多个片段中的一个或多个的替代内容的备用数据流。通过默认数据流接收默认内容的客户端设备通过数据流检测备用内容的可用性。基于与客户端设备（或客户端设备的用户）相关联的简档数据和与备用内容相关联的简档数据，客户端设备可以访问特定程序的一个或多个段的备用数据流。

8. 发明申请

US20060111985A1 Systems, methods and apparatus for content storage, auction and management 审中-公开
标题翻译：用于内容存储，拍卖和管理的系统，方法和装置
公开(公告)号：US20060111985A1
公开(公告)日：2006-05-25
申请号：US10997238
申请日：2004-11-24
申请人： Andrew Sheldon , David de Heer
发明人： Andrew Sheldon , David de Heer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/0601
摘要： Systems, methods, and apparatus for content storage, auction, and management is described. In an implementation, a method includes auctioning storage space on a client as available, for purchase, to a plurality of potential purchasers. Purchasing information received form the plurality of potential purchasers is processed to determine which of the potential purchasers, if any, is permitted to store content in the storage space on the client.
摘要翻译：描述了用于内容存储，拍卖和管理的系统，方法和装置。在一个实现中，一种方法包括拍卖客户端上的存储空间，以供购买，可供多个潜在购买者使用。处理从多个潜在购买者接收到的采购信息，以确定哪些潜在购买者（如果有的话）被允许将内容存储在客户端的存储空间中。

9. 发明申请

US20060184973A1 Tunerless media presentation unit and methods of use 有权
公开(公告)号：US20060184973A1
公开(公告)日：2006-08-17
申请号：US11057477
申请日：2005-02-14
申请人： David de Heer , James Baldwin
发明人： David de Heer , James Baldwin
IPC分类号： H04N7/173 , H04N7/18
CPC分类号： H04N21/4381 , H04N5/4401 , H04N5/44543 , H04N5/45 , H04N5/50 , H04N21/2383 , H04N21/4316 , H04N21/4382 , H04N21/482 , H04N21/6125 , H04N21/6405 , H04N21/64322
摘要： A tunerless media presentation unit is described which dispenses with the use of traditional analog television tuners. In its place, the media presentation unit provides a pseudo-tuner which can selectively access streaming digital media information from a multicast and/or unicast network source, and/or a local source. In one implementation, the media presentation unit can simultaneously receive and process multiple streams of media information. This accommodates the use of multiple picture-in-pictures (PIPs), PIP-based channel browsing, PIP-in-guide presentations, and so forth. Various business models can be implemented which charge subscribers fees based on the number of streams they wish to simultaneously receive, and/or the total number of channels that they wish to access (not necessarily at the same time).

10. 发明申请

US20050097600A1 On-demand content promotion over broadcast content 审中-公开
标题翻译：广播内容上的按需内容推广
公开(公告)号：US20050097600A1
公开(公告)日：2005-05-05
申请号：US10700642
申请日：2003-11-03
申请人： David de Heer
发明人： David de Heer
IPC分类号： G06F13/00 , H04N5/445 , H04N7/16 , H04N7/173
CPC分类号： H04N21/4438 , H04N5/445 , H04N21/42204 , H04N21/4316 , H04N21/47 , H04N21/47205 , H04N21/6543 , H04N21/812
摘要： Systems and methods are described that facilitate the rendering on a video display device of a user interface (UI) including information promoting on-demand content and mechanisms by which a viewer of the video display device may select the on-demand content for access.
摘要翻译：描述了促进在视频显示设备上呈现包括促进按需内容的信息的用户界面（UI）的系统和方法，视频显示设备的观看者可以通过该机制来选择用于访问的按需内容。

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