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1. 发明授权

US09317487B1 Expansion of high performing placement criteria 有权
标题翻译：扩大高绩效放置标准
公开(公告)号：US09317487B1
公开(公告)日：2016-04-19
申请号：US13532335
申请日：2012-06-25
申请人： Gaofeng Zhao , Claire Cui , Hui Tan , Bahman Rabii , Wei Chai
发明人： Gaofeng Zhao , Claire Cui , Hui Tan , Bahman Rabii , Wei Chai
IPC分类号： G06F17/00 , G06F17/22 , G06Q30/02
CPC分类号： G06Q30/0249 , G06F17/2247 , G06F17/30867 , G06Q30/0246 , G06Q30/0253 , G06Q30/0256 , G06Q30/0277
摘要： Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.
摘要翻译：提供了在计算机网络环境中评估信息的系统和方法。数据处理系统可以获得或接收与内容项相关联的诸如关键字的内容放置标准，并且可以确定内容放置标准的质量度量。数据处理系统可以至少部分地基于对内容放置标准的质量度量的评估来识别候选内容放置标准并且扩展与内容项目相关联的放置准则以包括内容放置标准和候选内容放置标准。数据处理系统可以部分地基于节流参数来扩展放置标准。数据处理系统可以识别文档和放置标准之间的相关性，以识别文档的适当内容项。

2. 发明申请

US20140019541A1 SYSTEMS AND METHODS FOR SELECTING CONTENT USING WEBREF ENTITIES 审中-公开
标题翻译：使用WEBREF实体选择内容的系统和方法
公开(公告)号：US20140019541A1
公开(公告)日：2014-01-16
申请号：US13739734
申请日：2013-01-11
申请人： Yuan Zhou , Gaofeng Zhao , Zhen Yu , Claire Cui
发明人： Yuan Zhou , Gaofeng Zhao , Zhen Yu , Claire Cui
IPC分类号： H04L29/08
CPC分类号： H04L67/02 , G06F16/958 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
摘要： Systems and methods for providing content via a computer network using reference entities that can increase accuracy and minimize ambiguity of information used in online content selection are provided. A data processing system obtains a classification of a plurality of entities. Responsive to receiving a request for content for a user of a web page, the data processing system identifies an entity of the web page. The entity can include metadata about the classification. The data processing system matches the entity with content in a content repository to select content eligible for display on the web page.
摘要翻译：提供了使用参考实体通过计算机网络提供内容的系统和方法，该参考实体可以提高在线内容选择中使用的信息的准确性和最小化歧义。数据处理系统获得多个实体的分类。响应于接收对网页的用户的内容的请求，数据处理系统识别网页的实体。实体可以包括关于分类的元数据。数据处理系统将实体与内容存储库中的内容相匹配，以选择有资格在网页上显示的内容。

3. 发明授权

US08849799B1 Content selection using boolean query expressions 有权
标题翻译：使用布尔查询表达式进行内容选择
公开(公告)号：US08849799B1
公开(公告)日：2014-09-30
申请号：US13467881
申请日：2012-05-09
申请人： Gaofeng Zhao , Claire Cui
发明人： Gaofeng Zhao , Claire Cui
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30678
摘要： Systems and methods of selecting supplemental content for a document in a computer network environment. A data processing system can receive a notification of a request for a document. The data processing system can access a set of Boolean query expressions stored in association with a plurality of supplemental content records and identify a subset that are satisfied by the document. The data processing system can determine a document relevance score for each query expression in the subset. The score may be based, in part, on a feature of a document token that contributes to satisfying the respective query expression. The data processing system can select an expression from the subset based on the scores and select a supplemental content record associated with the selected Boolean query expression. The data processing system can output data for supplementing the document with a content indicated by the selected supplemental content record.
摘要翻译：在计算机网络环境中为文档选择补充内容的系统和方法。数据处理系统可以接收对文档的请求的通知。数据处理系统可以访问与多个补充内容记录相关联地存储的一组布尔查询表达式，并且识别文档所满足的子集。数据处理系统可以确定子集中每个查询表达式的文档相关性得分。分数可以部分地基于有助于满足相应查询表达式的文档标记的特征。数据处理系统可以基于分数从子集中选择表达式，并选择与所选布尔查询表达式相关联的补充内容记录。数据处理系统可以输出用于用所选择的补充内容记录指示的内容补充文档的数据。

4. 发明授权

US09406077B1 System and method for ad keyword scoring 有权
标题翻译：广告关键字评分的系统和方法
公开(公告)号：US09406077B1
公开(公告)日：2016-08-02
申请号：US13277171
申请日：2011-10-19
申请人： Gaofeng Zhao , Ping Fu
发明人： Gaofeng Zhao , Ping Fu
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06Q30/0242 , G06F17/3053 , G06Q30/0247
摘要： Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements is associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.
摘要翻译：方法，系统和装置，包括在计算机可读介质上编码的计算机程序，用于广告关键词评分。处理电路在用户会话期间接收要向用户提供的广告请求。该广告将与与第一组多个关键字相关联的其他内容一起提供。处理电路基于第一多个关键词来识别多个广告。多个广告中的每一个与第二多个关键字相关联。所述处理电路针对所述多个广告中的每一个针对所述第二多个关键字中的每一个计算关键词分数。基于关键词分数，选择多个广告中的每一个的关键字之一。基于所选择的关键字的比较，选择要提供给用户的广告。

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