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2. 发明申请

WO2009052419A2 ONLINE ADVERTISEMENT EFFECTIVENESS MEASUREMENTS 审中-公开
标题翻译：在线广告效果测量
公开(公告)号：WO2009052419A2
公开(公告)日：2009-04-23
申请号：PCT/US2008/080360
申请日：2008-10-17
申请人： GOOGLE INC. , KONAR, Ellen
发明人： KONAR, Ellen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0245 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , G06Q30/0275
摘要： Methods, systems, and apparatus, including computer program products, in which evaluation versions of advertisements are generated and served in different contexts, and based on received evaluation results, engagement rates, brand linkage and advertisement effectiveness measures are generated for each of the different contexts and for an overall context. Contextual bids for an auction are provided for advertisement requests for presentation of an advertisement in an identified context. Each contextual bid is based on the effectiveness measure associated with a corresponding advertisement and the identified context. Each corresponding advertisement can be served in a plurality of contexts, and the corresponding advertisement has a corresponding plurality of effectiveness measures, each effectiveness measure determined from the evaluation results received from evaluations conducted in the plurality of contexts.
摘要翻译：包括计算机程序产品的方法，系统和装置，其中评估版本的广告被生成并服务于不同的环境中，并且基于接收到的评估结果，参与率，品牌链接和广告有效性度量为每个不同的上下文和总体上下文生成。针对在识别的上下文中呈现广告的广告请求提供针对拍卖的上下文投标。每个上下文出价都基于与相应的广告和所识别的上下文相关联的有效性度量。每个对应的广告可以在多个上下文中服务，并且相应的广告具有对应的多个有效性度量，每个有效性度量从根据在多个上下文中进行的评估中接收到的评估结果确定。

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