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1. 发明申请

WO2011137123A2 LOCATION-BASED ADVERTISEMENT CONVERSIONS 审中-公开
标题翻译：基于位置的广告转换
公开(公告)号：WO2011137123A2
公开(公告)日：2011-11-03
申请号：PCT/US2011/033966
申请日：2011-04-26
申请人： GOOGLE INC. , LIN, Jennifer W. , KRISHNAKUMAR, Anita , JAIN, Ravi
发明人： LIN, Jennifer W. , KRISHNAKUMAR, Anita , JAIN, Ravi
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0246
摘要： In general, this specification relates to content presentation. One aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more content items to a user, each content item being associated with a conversion location; logging an identifier for each of the one or more content items presented to the user; receiving a location and user identifier from the user; using the user identifier to identify the one or more content items presented to the user and comparing, using one or more processors, the location to the conversion location of the one or more content items presented to the user; and logging a conversion for a particular presented content item having a conversion location matching the received location. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：通常，本说明书涉及内容呈现。本说明书中描述的主题的一个方面可以体现在包括向用户呈现一个或多个内容项目的动作的方法中，每个内容项目与转换位置相关联; 记录呈现给所述用户的所述一个或多个内容项目中的每一个的标识符; 从用户接收位置和用户标识符; 使用所述用户标识符来标识呈现给所述用户的一个或多个内容项目，并且使用一个或多个处理器将所述位置与所呈现给所述用户的所述一个或多个内容项目的转换位置进行比较; 并记录具有与接收到的位置匹配的转换位置的特定呈现内容项目的转换。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

2. 发明申请

WO2011139848A2 VOICE AD INTERACTIONS AS AD CONVERSIONS 审中-公开
标题翻译：语音广告交互作为AD转换
公开(公告)号：WO2011139848A2
公开(公告)日：2011-11-10
申请号：PCT/US2011/034362
申请日：2011-04-28
申请人： GOOGLE INC. , LIN, Jennifer W. , WU, Ping
发明人： LIN, Jennifer W. , WU, Ping
CPC分类号： G10L15/22 , G06Q30/0241 , G10L2015/223
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing, using one or more processors, the command including modifying the content item. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括向用户呈现内容项目的动作的方法中; 接收指示语音交互的用户输入; 从用户接收语音输入; 将语音输入发送到内容系统; 接收响应于语音输入的命令; 以及使用一个或多个处理器来执行包括修改所述内容项的命令。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

3. 发明申请

WO2009091672A1 RINGBACK ADVERTISING 审中-公开
标题翻译：铃声广告
公开(公告)号：WO2009091672A1
公开(公告)日：2009-07-23
申请号：PCT/US2009/030572
申请日：2009-01-09
申请人： GOOGLE INC. , HO, Ronald , LIN, Jennifer W.
发明人： HO, Ronald , LIN, Jennifer W.
IPC分类号： H04W4/16 , H04W4/20
CPC分类号： G06Q30/02 , G06Q30/0211 , G06Q30/0251 , G06Q30/0252 , G06Q30/0261 , G06Q30/0269 , G06Q30/0272 , G06Q30/0273 , G06Q30/0275 , G06Q30/04
摘要： Methods, systems, and apparatus, including computer program products, in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number. The audio advertisement is played based on the determination.
摘要翻译：收到来自主叫号码的电话呼叫指示的方法，系统和装置，包括计算机程序产品，并根据主叫号码确定播放的音频广告。音频广告是根据确定进行的。

4. 发明申请

WO2013019397A1 SYSTEM AND METHOD FOR SHARING CONTENT ON THIRD-PARTY MOBILE APPLICATIONS 审中-公开
标题翻译：用于共享第三方移动应用程序的系统和方法
公开(公告)号：WO2013019397A1
公开(公告)日：2013-02-07
申请号：PCT/US2012/046987
申请日：2012-07-17
申请人： GOOGLE INC. , PATTAN, Neha , LIN, Jennifer W.
发明人： PATTAN, Neha , LIN, Jennifer W.
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06F21/51 , G06F21/54 , G06Q30/02 , G06Q30/0277 , G06Q50/01 , H04L67/20 , H04L67/22 , H04W4/21
摘要： Methods and systems are provided for allowing users to recommend advertisements displayed in a third-party application running on a user device while not granting the third-party application privileges to send such recommendations on behalf of the user. A social network application installed on the user device, and separate from the third-party application, acts as a proxy for advertisement recommendation requests (e.g., indications that a user wishes to recommend an advertisement displayed), and a user is required to confirm all such recommendation actions. In this manner, a third-party application (e.g., a "malicious third-party application) cannot send advertisement recommendation requests, and/or requests to undo such recommendations, on its own as if it were the user.
摘要翻译：提供了方法和系统，用于允许用户推荐在用户设备上运行的第三方应用程序中显示的广告，而不授予第三方应用程序特权来代表用户发送此类建议。安装在用户设备上并与第三方应用程序分离的社交网络应用程序充当广告推荐请求的代理（例如，用户希望推荐广告显示的指示），并且用户需要确认所有这样的推荐行动。以这种方式，第三方应用程序（例如，“恶意第三方应用程序”）不能自己发送广告推荐请求和/或撤消这样的建议的请求，就像它是用户一样。

5. 发明申请

WO2012075302A3 RE-PUBLISHING CONTENT IN AN ACTIVITY STREAM 审中-公开
公开(公告)号：WO2012075302A3
公开(公告)日：2012-06-07
申请号：PCT/US2011/062909
申请日：2011-12-01
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silva , LEAL, Marcus A. , WU, Amy , PEARCY, Brandon M. , ZHANG, Yi , LIN, Jennifer W.
发明人： REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silva , LEAL, Marcus A. , WU, Amy , PEARCY, Brandon M. , ZHANG, Yi , LIN, Jennifer W.
IPC分类号： G06Q30/00 , G06Q50/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method for re-publishing content that is provided by a content publisher to a user. A method includes providing an advertisement for display to a user in a slot, the advertisement including a first annotation providing information for or about re-publishing the advertisement; receiving a request to re-publish the advertisement to one or more individuals or groups associated with the user in a social context; and providing the advertisement as part of an activity stream for a social application, including presenting the advertisement in the activity stream for the user.

6. 发明申请

WO2012040112A3 TRACKING CONVERSIONS 审中-公开
公开(公告)号：WO2012040112A3
公开(公告)日：2012-03-29
申请号：PCT/US2011/052174
申请日：2011-09-19
申请人： GOOGLE INC. , LIN, Jennifer W.
发明人： LIN, Jennifer W.
IPC分类号： G06Q30/00
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more ads to a user; receiving point of sale receipt information from the user, where the receipt image is associated with a redemption of a first ad of the one or more ads presented to the user, the redemption occurring at a physical retail location; processing the receipt information, using one or more processors, to extract text associated with the receipt information; determining that the extracted text associated with the receipt information is associated with the first ad presented to the user; and logging a conversion for the first ad. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

7. 发明申请

WO2010045424A2 MOBILE DEVICE ADVERTISING 审中-公开
标题翻译：移动设备广告
公开(公告)号：WO2010045424A2
公开(公告)日：2010-04-22
申请号：PCT/US2009/060779
申请日：2009-10-15
申请人： GOOGLE INC. , AGARWAL, Sanjay , LOW, Jennifer Liu , ERAT, Daniel T. , LIN, Jennifer W. , VENKATAKRISHNAN, Sridhar
发明人： AGARWAL, Sanjay , LOW, Jennifer Liu , ERAT, Daniel T. , LIN, Jennifer W. , VENKATAKRISHNAN, Sridhar
IPC分类号： G06Q30/00 , H04W4/18 , H04W4/20
CPC分类号： H04W4/00 , G06Q10/0637 , G06Q30/02 , G06Q30/0267
摘要： Methods and systems for mobile advertising that include receiving an advertisement banner from an advertiser, incorporating identifying information in to the advertisement banner to produce a modified advertisement banner, and displaying the modified advertisement banner on a display of a mobile device are disclosed.
摘要翻译：公开了一种用于移动广告的方法和系统，包括从广告商接收广告横幅，将识别信息合并到广告横幅中以产生修改的广告横幅，以及在移动设备的显示器上显示修改的广告横幅。

8. 发明公开

EP2740089A1 SYSTEM AND METHOD FOR SHARING CONTENT ON THIRD-PARTY MOBILE APPLICATIONS 无效
标题翻译：系统和方法共享内容在移动应用第三方
公开(公告)号：EP2740089A1
公开(公告)日：2014-06-11
申请号：EP12819722.5
申请日：2012-07-17
申请人： Google Inc.
发明人： PATTAN, Neha , LIN, Jennifer W.
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06F21/51 , G06F21/54 , G06Q30/02 , G06Q30/0277 , G06Q50/01 , H04L67/20 , H04L67/22 , H04W4/21
摘要： Methods and systems are provided for allowing users to recommend advertisements displayed in a third-party application running on a user device while not granting the third-party application privileges to send such recommendations on behalf of the user. A social network application installed on the user device, and separate from the third-party application, acts as a proxy for advertisement recommendation requests (e.g., indications that a user wishes to recommend an advertisement displayed), and a user is required to confirm all such recommendation actions. In this manner, a third-party application (e.g., a "malicious third-party application) cannot send advertisement recommendation requests, and/or requests to undo such recommendations, on its own as if it were the user.

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