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1. 发明申请

WO2008021906A3 INTEREST TARGETING 审中-公开
标题翻译：兴趣迎接
公开(公告)号：WO2008021906A3
公开(公告)日：2009-04-16
申请号：PCT/US2007075514
申请日：2007-08-08
申请人： GOOGLE INC , WISEMAN LEORA RUTH , VENKATARAMA SHIVAKUMAR , RAMASWAMY SRIDHAR
发明人： WISEMAN LEORA RUTH , VENKATARAMA SHIVAKUMAR , RAMASWAMY SRIDHAR
IPC分类号： G06F17/30
CPC分类号： G06F17/30398 , G06F3/0482 , G06F3/04842 , G06F17/30554 , G06F17/30867 , G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： An advertisement can be presented by associating a label with an advertisement, receiving input from a user, wherein the input comprises one or more labels, identifying a match between the label associated with the advertisement and the input, and presenting the advertisement to the user. A bid further can be received for presenting the advertisement in response to input from a user that includes the associated label and an advertisement presentation order can be determined based on one or more of the bid, a click-through rate of the advertisement, and a conversion rate of the advertisement. Additionally, a negative label can be associated with the advertisement. Further, an additional input comprising one or more labels can be received from the user, a match can be identified between the negative label and the received additional input, and it can be determined not to present the advertisement based on the identified match.
摘要翻译：可以通过将标签与广告相关联，从用户接收输入来呈现广告，其中输入包括一个或多个标签，标识与广告相关联的标签与输入之间的匹配，以及向用户呈现广告。还可以收到用于响应于包括关联标签的用户的输入来呈现广告的投标，并且可以基于投标中的一个或多个，广告的点击率和广告显示顺序来确定广告呈现顺序广告转换率。另外，负面标签可以与广告相关联。此外，可以从用户接收包括一个或多个标签的附加输入，可以在负标签和接收的附加输入之间识别匹配，并且可以基于所识别的匹配来确定不呈现广告。

2. 发明申请

WO2005062863A3 METHOD AND SYSTEM FOR PROVIDING TARGETED GRAPHICAL ADVERTISEMENTS 审中-公开
标题翻译：提供目标图形广告的方法和系统
公开(公告)号：WO2005062863A3
公开(公告)日：2006-01-12
申请号：PCT/US2004042992
申请日：2004-12-22
申请人： GOOGLE INC , WISEMAN LEORA RUTH , AGARWAL SUMIT
发明人： WISEMAN LEORA RUTH , AGARWAL SUMIT
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0242 , G06Q30/0263 , G06Q30/0269
摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
摘要翻译：系统和方法针对目标图形广告，其可涉及识别与实体（例如，广告商）相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告，其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示，所述排名至少基于由所述实体提供的价格参数量。

3. 发明专利

AU2005242771A1 Automated graphical advertisement size compatibility and link insertion 未知
公开(公告)号：AU2005242771A1
公开(公告)日：2005-11-24
申请号：AU2005242771
申请日：2005-05-10
申请人： GOOGLE INC
发明人： KOCH AMY , WISEMAN LEORA RUTH , AGARWAL SUMIT , CHAN WESLEY
IPC分类号： G06F17/00 , G06F17/21 , G06F17/30 , G06Q30/00
摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

4. 发明专利

GB2434009A Method and system for providing targeted graphical advertisements 未知
公开(公告)号：GB2434009A
公开(公告)日：2007-07-11
申请号：GB0706770
申请日：2007-04-05
申请人： GOOGLE INC
发明人： WISEMAN LEORA RUTH , AGARWAL SUMIT
IPC分类号： G06Q30/00 , G06F17/30
摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

5. 发明专利

BRPI0417374A 未知
公开(公告)号：BRPI0417374A
公开(公告)日：2007-04-10
申请号：BRPI0417374
申请日：2004-12-22
申请人： GOOGLE INC
发明人： WISEMAN LEORA RUTH , AGARWAL SUMIT
IPC分类号： G06F17/30 , G06Q30/00
摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

6. 发明专利

AU2010241442B2 System And Method For Rating Documents Comprising An Image 未知
公开(公告)号：AU2010241442B2
公开(公告)日：2012-06-28
申请号：AU2010241442
申请日：2010-11-15
申请人： GOOGLE INC
发明人： CHAN WESLEY , AGARWAL SUMIT , WISEMAN LEORA RUTH
IPC分类号： G06Q99/00 , G06F17/30
摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more ating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information. 283952_1 doc

7. 发明专利

AU2005242771B2 Automated graphical advertisement size compatibility and link insertion 未知
公开(公告)号：AU2005242771B2
公开(公告)日：2011-03-24
申请号：AU2005242771
申请日：2005-05-10
申请人： GOOGLE INC
发明人： KOCH AMY , RANGANATH RAMA , WISEMAN LEORA RUTH , AGARWAL SUMIT , CHAN WESLEY
IPC分类号： G06F3/00 , G06F15/00 , G06F17/00 , G06F17/21 , G06F17/30 , G06Q30/00
摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

8. 发明专利

CA2566738A1 SYSTEM AND METHOD FOR RATING DOCUMENTS COMPRISING AN IMAGE 未知
公开(公告)号：CA2566738A1
公开(公告)日：2005-11-24
申请号：CA2566738
申请日：2005-05-10
申请人： GOOGLE INC
发明人： WISEMAN LEORA RUTH , CHAN WESLEY , AGARWAL SUMIT
IPC分类号： G06Q30/00 , G06F17/30
摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.

9. 发明专利

CA2566738C SYSTEM AND METHOD FOR RATING DOCUMENTS COMPRISING AN IMAGE 未知
公开(公告)号：CA2566738C
公开(公告)日：2016-03-01
申请号：CA2566738
申请日：2005-05-10
申请人： GOOGLE INC
发明人： CHAN WESLEY , AGARWAL SUMIT , WISEMAN LEORA RUTH
IPC分类号： G06Q30/02 , G06F17/30
摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.

10. 发明专利

CA2566735A1 AUTOMATED GRAPHICAL ADVERTISEMENT SIZE COMPATIBILITY AND LINK INSERTION 未知
公开(公告)号：CA2566735A1
公开(公告)日：2005-11-24
申请号：CA2566735
申请日：2005-05-10
申请人： GOOGLE INC
发明人： KOCH AMY , WISEMAN LEORA RUTH , CHAN WESLEY , AGARWAL SUMIT
IPC分类号： G06Q30/00 , G06F17/21 , G06F17/30
摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

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