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1. 发明申请

WO2012135098A2 BROADCASTING LINKS TO ENHANCED CONTENT 审中-公开
标题翻译：广泛链接到增强内容
公开(公告)号：WO2012135098A2
公开(公告)日：2012-10-04
申请号：PCT/US2012030528
申请日：2012-03-26
申请人： GOOGLE INC , OZTASKENT ANT , VOLOVICH YAROSLAV , ROWE SIMON M , ARINI NICHOLAS , ZIELINSKI PIOTR
发明人： OZTASKENT ANT , VOLOVICH YAROSLAV , ROWE SIMON M , ARINI NICHOLAS , ZIELINSKI PIOTR
IPC分类号： H04N21/236 , H04N21/4402
CPC分类号： H04N21/8586 , H04N21/2393 , H04N21/2408 , H04N21/25825 , H04N21/25833 , H04N21/25841 , H04N21/8133
摘要： A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.
摘要翻译：计算机实现的方法包括从辅助计算设备接收针对媒体节目的增强内容的请求，所述请求包括指示在主计算设备上显示媒体节目的通信信道的信息; 接收指示多个通信信道的增强内容的广播信息; 从表示针对所述多个通信信道的增强内容的所述广播信息中提取表示在所述主计算设备上显示所述媒体节目的所述通信信道的增强内容的广播信息; 基于所提取的广播信息获得到所述媒体节目的增强内容的链接; 以及向所述辅助计算设备发送到所述媒体节目的增强内容的链接。

2. 发明申请

WO2011100208A2 CUSTOMIZED TELEVISION ADVERTISING 审中-公开
标题翻译：自定义电视广告
公开(公告)号：WO2011100208A2
公开(公告)日：2011-08-18
申请号：PCT/US2011023966
申请日：2011-02-08
申请人： GOOGLE INC , ROWE SIMON M , MAW ALASTAIR PETER WILLIAM , ARINI NICHOLAS , MERRICK IAIN , OZTASKENT ANT , VOLOVICH YAROSLAV , MADDISON KYLE , GILDFIND ANDREW , MIRISOLA RAIMUNDO
发明人： ROWE SIMON M , MAW ALASTAIR PETER WILLIAM , ARINI NICHOLAS , MERRICK IAIN , OZTASKENT ANT , VOLOVICH YAROSLAV , MADDISON KYLE , GILDFIND ANDREW , MIRISOLA RAIMUNDO
IPC分类号： G06Q30/00
CPC分类号： H04N21/812 , G06Q30/00 , G06Q30/0251 , H04N21/233 , H04N21/234 , H04N21/25883 , H04N21/266 , H04N21/2668 , H04N21/4821 , H04N21/4828 , H04N21/84
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供定制的电视广告。一方面，电视广告模板用于生成定制的电视广告。电视广告模板包括指定用于电视广告模板的目标条件的定位标准，其是用于选择用于广告可用性的电视广告模板的条件，以及指定与广告可用性相关联的可用性内容的内容选择标准，用于选择可变广告内容元素用于包含在从电视广告模板产生的定制电视广告中。可变广告内容元素可以包括视频元素，音频元素和文本元素。

3. 发明申请

WO2013016620A3 PROXY ANALYTICS 审中-公开
标题翻译：代理分析
公开(公告)号：WO2013016620A3
公开(公告)日：2014-05-08
申请号：PCT/US2012048505
申请日：2012-07-27
申请人： GOOGLE INC , GILDFIND ANDREW , ROWE SIMON M
发明人： GILDFIND ANDREW , ROWE SIMON M
IPC分类号： H04H60/33
CPC分类号： H04H60/32 , H04H60/31 , H04N21/25891 , H04N21/44222
摘要： Methods, systems, and apparatus for analyzing behavioral data. In one aspect, a method includes receiving a request for television reporting sample data from a client device. The request includes filtering criteria. The television reporting data comprises channel tune event data and viewership data. In response to receiving the request, processing the television reporting data to identify filtered data from the television reporting data satisfying the filtering criteria; processing the filtered data to generate filtered sample data; and associating the filtered sample data with channel tune event data and viewership data to generate the television reporting sample data. The method also includes providing the television reporting sample data to the client device and receiving processing parameters from the client device, and, in response to receiving the processing parameters, processing the filtered data based on the processing parameters to generate reporting data metric results.
摘要翻译：用于分析行为数据的方法，系统和装置。一方面，一种方法包括从客户端设备接收电视报告样本数据的请求。请求包括过滤条件。电视报告数据包括频道调谐事件数据和观看数据。响应于接收到请求，处理电视报告数据以从满足过滤标准的电视报告数据中识别滤波数据; 处理经滤波的数据以产生经滤波的样本数据; 以及将经滤波的采样数据与频道调谐事件数据和观看数据相关联，以产生电视报告采样数据。该方法还包括向客户端设备提供电视报告样本数据并从客户端设备接收处理参数，并且响应于接收到处理参数，根据处理参数来处理经滤波的数据以生成报告数据度量结果。

4. 发明申请

WO2010042527A8 GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 审中-公开
标题翻译：生成用于电视广告的接收和频率数据
公开(公告)号：WO2010042527A8
公开(公告)日：2010-11-18
申请号：PCT/US2009059708
申请日：2009-10-06
申请人： GOOGLE INC , HAWKINS JOHN ALASTAIR , ROWE SIMON M
发明人： HAWKINS JOHN ALASTAIR , ROWE SIMON M
IPC分类号： H04H20/10 , H04H60/66 , H04N7/16
CPC分类号： H04H20/14 , G06Q30/02 , H04H60/66 , H04N7/16 , H04N21/2407 , H04N21/25891 , H04N21/26603 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.
摘要翻译：访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率（例如，电视广告）。设备频率指示通过使用特定观看设备呈现广告素材的次数。频率特定达到值，指示用于向广告素材呈现指定次数的唯一查看设备的数量。估计观看群体的广告素材的特定频率值和设备频率。用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本（例如，观看群体的子集）的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据观众人数。

5. 发明专利

CA2831577A1 BROADCASTING LINKS TO ENHANCED CONTENT 未知
公开(公告)号：CA2831577A1
公开(公告)日：2012-10-04
申请号：CA2831577
申请日：2012-03-26
申请人： GOOGLE INC
发明人： OZTASKENT ANT , VOLOVICH YAROSLAV , ROWE SIMON M , ARINI NICHOLAS , ZIELINSKI PIOTR
IPC分类号： H04N21/236 , H04N21/4402
摘要： A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.

6. 发明专利

CA2789209A1 CUSTOMIZED TELEVISION ADVERTISING 未知
公开(公告)号：CA2789209A1
公开(公告)日：2011-08-18
申请号：CA2789209
申请日：2011-02-08
申请人： GOOGLE INC
发明人： ROWE SIMON M , MAW ALASTAIR PETER WILLIAM , ARINI NICHOLAS , MERRICK IAIN , OZTASKENT ANT , VOLOVICH YAROSLAV , MADDISON KYLE , GILDFIND ANDREW , MIRISOLA RAIMUNDO
IPC分类号： G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

7. 发明专利

AU2012236853A1 Broadcasting links to enhanced content 未知
公开(公告)号：AU2012236853A1
公开(公告)日：2013-10-17
申请号：AU2012236853
申请日：2012-03-26
申请人： GOOGLE INC
发明人： OZTASKENT ANT , VOLOVICH YAROSLAV , ROWE SIMON M , ARINI NICHOLAS , ZIELINSKI PIOTR
IPC分类号： H04N21/236 , H04N21/4402
摘要： A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.

8. 发明专利

CA2831577C BROADCASTING LINKS TO ENHANCED CONTENT 未知
公开(公告)号：CA2831577C
公开(公告)日：2018-10-02
申请号：CA2831577
申请日：2012-03-26
申请人： GOOGLE INC
发明人： OZTASKENT ANT , VOLOVICH YAROSLAV , ROWE SIMON M , ARINI NICHOLAS , ZIELINSKI PIOTR
IPC分类号： H04N21/236 , H04N21/4402
摘要： A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.

9. 发明专利

AU2012236853B2 Broadcasting links to enhanced content 未知
公开(公告)号：AU2012236853B2
公开(公告)日：2016-08-04
申请号：AU2012236853
申请日：2012-03-26
申请人： GOOGLE INC
发明人： OZTASKENT ANT , VOLOVICH YAROSLAV , ROWE SIMON M , ARINI NICHOLAS , ZIELINSKI PIOTR
IPC分类号： H04N21/236 , H04N21/4402
摘要： A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.

10. 发明专利

CA2799965A1 DISTRIBUTING CONTENT 未知
公开(公告)号：CA2799965A1
公开(公告)日：2011-11-24
申请号：CA2799965
申请日：2011-05-19
申请人： GOOGLE INC
发明人： OZTASKENT ANT , VOLOVICH YAROSLAV , MIRISOLA RAIMUNDO , ARINI NICHOLAS S , ROWE SIMON M , MERRICK IAIN , GILDFIND ANDREW , MADDISON KYLE
IPC分类号： G06F3/00
摘要： Current viewer activity information regarding viewer activity in a television content distribution system is used to generate content item recommendation information regarding recommended content items that match a viewer's interests. The content item recommendation information inculdes information regarding content items that are currently viewed or recorded by the greatest number of viewers and can be based on profile information for viewers and/or content item scheduling information.

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