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    • 4. 发明申请
    • USER LIST GENERATION AND IDENTIFICATION
    • 用户列表生成和标识
    • WO2012030848A3
    • 2012-07-05
    • PCT/US2011049770
    • 2011-08-30
    • GOOGLE INCFURMAN VADIMAGARWAL ANURAGMOONKA RAJAS
    • FURMAN VADIMAGARWAL ANURAGMOONKA RAJAS
    • G06Q30/00G06Q10/00
    • G06Q30/02G06Q30/0251G06Q30/0255
    • Methods, systems, computer program products and techniques are described for presenting content. One method includes generating, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data; importing, by the data exchange engine, user specific data from at least one of a browser, a third-party server, or an advertising database; generating, by the data exchange engine, one or more associations between one or more user lists and the imported user specific data, wherein the associations define whether user specific data correlates to one or more predefined definitions associated with a given user list; storing the associations; and providing user list identifying information to subscribers to a given user list in response to receipt of a content request from a user included in a respective user list.
    • 描述了用于呈现内容的方法,系统,计算机程序产品和技术。 一种方法包括通过在一个或多个处理器上执行的数据交换引擎基于拥有或许可的数据生成一个或多个用户列表; 由数据交换引擎从浏览器,第三方服务器或广告数据库中的至少一个导入用户特定的数据; 由所述数据交换引擎生成一个或多个用户列表与导入的用户特定数据之间的一个或多个关联,其中所述关联定义用户特定数据是否与与给定用户列表相关联的一个或多个预定义定义相关; 存储关联; 以及响应于来自包括在相应用户列表中的用户的内容请求的接收,向给定用户列表的订户提供用户列表标识信息。
    • 6. 发明申请
    • PRICING MODELS FOR USER-RELATED DATA
    • 用户相关数据的定价模型
    • WO2012030928A3
    • 2012-05-31
    • PCT/US2011049916
    • 2011-08-31
    • GOOGLE INCAGARWAL ANURAGMOONKA RAJASZAMIR OREN E
    • AGARWAL ANURAGMOONKA RAJASZAMIR OREN E
    • G06Q30/00G06Q10/00
    • G06Q30/02G06Q30/0249G06Q30/0269G06Q30/06
    • The subject matter of this specification can be embodied in, among other things, a computer-implemented method for pricing user-related data including receiving first offers from advertisers for data related to a person. The data is a member of a set related to multiple persons. The data is provided by data providers. The method includes selecting one or more of the first offers. The method includes providing access to the data to the advertisers having the selected first offers. The method includes receiving second offers for an advertisement slot from at least the advertisers having the selected first offers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the second offers. The method includes debiting the advertisers for the data. The method includes debiting an advertiser for the advertisement slot. The method includes compensating the data providers for the data.
    • 除了别的以外,本说明书的主题可以体现在用于定价用户相关数据的计算机实现的方法中,包括从广告商接收与人有关的数据的第一报价。 数据是与多人相关的集合的成员。 数据由数据提供者提供。 该方法包括选择一个或多个第一报价。 该方法包括向具有所选择的第一提供的广告商提供对数据的访问。 该方法包括从至少具有所选择的第一提供的广告商接收针对广告时隙的第二提供。 广告位与与该人相关的数据相关联。 该方法包括选择第二报价中的至少一个。 该方法包括为广告客户扣除数据。 该方法包括为广告时隙扣除广告商。 该方法包括对数据的数据提供者进行补偿。
    • 7. 发明申请
    • USER LIST IDENTIFICATION
    • 用户列表标识
    • WO2012030853A2
    • 2012-03-08
    • PCT/US2011049780
    • 2011-08-30
    • GOOGLE INCMOONKA RAJASAGARWAL ANURAGZAMIR OREN E
    • MOONKA RAJASAGARWAL ANURAGZAMIR OREN E
    • G06Q10/00G06Q30/00G06Q50/00
    • G06Q10/10G06Q30/02
    • Systems, methods, computer program products are provided for presenting content. An example computer implemented method includes identifying, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data, each user list including a unique identifier; associating metadata with each user list including data describing a category for the user list, population data describing statistical or inferred data concerning a list or members in a given user list and subscription data including data concerning use of a given user list; storing in a searchable database a user list identifier and the associated metadata; and publishing for potential subscribers a list of the user lists including providing an interface that includes for each user list the unique identifier and the associated metadata.
    • 提供用于呈现内容的系统,方法和计算机程序产品。 示例的计算机实现的方法包括通过在一个或多个处理器上执行的数据交换引擎基于拥有或许可的数据来识别一个或多个用户列表,每个用户列表包括唯一标识符; 将元数据与包括描述用户列表的类别的数据的每个用户列表相关联,描述关于给定用户列表中的列表或成员的统计或推断数据的人口数据以及包括关于使用给定用户列表的数据的预订数据; 在可搜索的数据库中存储用户列表标识符和关联的元数据; 以及为潜在订户发布用户列表的列表,包括提供界面,该界面为每个用户列表包括唯一标识符和关联的元数据。
    • 10. 发明申请
    • PRICING MODELS FOR USER-RELATED DATA
    • 用户相关数据的定价模型
    • WO2012031142A3
    • 2012-06-07
    • PCT/US2011050233
    • 2011-09-01
    • GOOGLE INCAGARWAL ANURAGMOONKA RAJASZAMIR OREN E
    • AGARWAL ANURAGMOONKA RAJASZAMIR OREN E
    • G06Q30/00G06Q10/00G06Q50/00
    • G06Q30/02G06Q30/0254
    • The subject matter of this specification can be embodied in, among other things computer-implemented methods for pricing user-related data including receiving, from an advertiser, a subscription to a set of data related to multiple persons. The set of data includes data related to a person and is provided by a data provider. The method includes providing access to the set of data to the advertiser. The method includes receiving offers for an advertisement slot from the advertiser and other advertisers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the offers for the advertisement slot. The method includes debiting the advertiser having the subscription for the set of data. The method includes debiting an advertiser having the selected offer for the advertisement slot. The method includes compensating the data provider for the set of data.
    • 本说明书的主题可以体现在用于定价用户相关数据的计算机实现的方法中,包括从广告商接收对与多个人有关的一组数据的订阅。 该组数据包括与人相关的数据并且由数据提供者提供。 该方法包括向广告商提供对该组数据的访问。 该方法包括从广告商和其他广告商接收广告时隙的提议。 广告位与与该人相关的数据相关联。 该方法包括选择用于广告时隙的优惠中的至少一个。 该方法包括对具有对该组数据的订阅的广告客户进行借记。 该方法包括对具有针对广告时隙的所选优惠的广告客户进行借记。 该方法包括补偿该数据集的数据提供者。