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    • 3. 发明申请
    • CONTENT DISTRIBUTION FOR MOBILE DEVICE
    • 移动设备的内容分发
    • WO2010017098A3
    • 2010-05-06
    • PCT/US2009052357
    • 2009-07-31
    • GOOGLE INCLIN JENNIFER WYONG KUAN-LOONGJAIN RAVI
    • LIN JENNIFER WYONG KUAN-LOONGJAIN RAVI
    • G06Q50/00H04W4/00
    • G06F8/20G06Q30/0267
    • Among other disclosed subject matter, a computer-implemented method for providing content distribution for a mobile device includes providing a software development kit to a developer for developing an application for a mobile device. The software development kit includes an object to be inserted into the application and configured for requesting content for the application. The method includes identifying a context parameter regarding the application for use in selecting content to be distributed to the application on the mobile device. The method includes forwarding the content to the mobile device, the content being selected using the context parameter and configured to be presented to a user of the mobile device.
    • 在其他公开的主题中,用于为移动设备提供内容分发的计算机实现的方法包括向开发者提供软件开发工具包以开发用于移动设备的应用。 软件开发工具包包含一个要插入到应用程序中的对象,并配置为请求应用程序的内容。 该方法包括识别关于应用的上下文参数以用于选择要分发给移动设备上的应用的内容。 该方法包括将内容转发到移动设备,该内容使用上下文参数被选择并且被配置为呈现给移动设备的用户。
    • 4. 发明申请
    • LOCATION-BASED ADVERTISEMENT CONVERSIONS
    • 基于位置的广告转换
    • WO2011137123A3
    • 2012-07-05
    • PCT/US2011033966
    • 2011-04-26
    • GOOGLE INCLIN JENNIFER WKRISHNAKUMAR ANITAJAIN RAVI
    • LIN JENNIFER WKRISHNAKUMAR ANITAJAIN RAVI
    • G06Q40/00
    • G06Q30/02G06Q30/0246
    • In general, this specification relates to content presentation. One aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more content items to a user, each content item being associated with a conversion location; logging an identifier for each of the one or more content items presented to the user; receiving a location and user identifier from the user; using the user identifier to identify the one or more content items presented to the user and comparing, using one or more processors, the location to the conversion location of the one or more content items presented to the user; and logging a conversion for a particular presented content item having a conversion location matching the received location. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
    • 通常,本说明书涉及内容呈现。 本说明书中描述的主题的一个方面可以体现在包括向用户呈现一个或多个内容项目的动作的方法中,每个内容项目与转换位置相关联; 记录呈现给所述用户的所述一个或多个内容项目中的每一个的标识符; 从用户接收位置和用户标识符; 使用所述用户标识符来标识呈现给所述用户的一个或多个内容项目,并且使用一个或多个处理器将所述位置与所呈现给所述用户的所述一个或多个内容项目的转换位置进行比较; 并记录具有与接收到的位置匹配的转换位置的特定呈现内容项目的转换。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。
    • 6. 发明申请
    • VOICE AD INTERACTIONS AS AD CONVERSIONS
    • 语音广告交互作为AD转换
    • WO2011139848A3
    • 2012-08-09
    • PCT/US2011034362
    • 2011-04-28
    • GOOGLE INCLIN JENNIFER WWU PING
    • LIN JENNIFER WWU PING
    • G06Q20/00
    • G10L15/22G06Q30/0241
    • This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing, using one or more processors, the command including modifying the content item. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
    • 本说明书描述了与内容呈现有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括向用户呈现内容项的动作的方法中; 接收指示语音交互的用户输入; 从用户接收语音输入; 将语音输入发送到内容系统; 接收响应于语音输入的命令; 以及使用一个或多个处理器执行包括修改内容项的命令。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。
    • 7. 发明申请
    • TRACKING CONVERSIONS
    • 跟踪转换
    • WO2012040112A2
    • 2012-03-29
    • PCT/US2011052174
    • 2011-09-19
    • GOOGLE INCLIN JENNIFER W
    • LIN JENNIFER W
    • G06Q30/00
    • G06Q30/0261G06Q30/00G06Q30/0246H04L67/42H04N5/23212H04N5/23222H04N5/23293
    • This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more ads to a user; receiving point of sale receipt information from the user, where the receipt image is associated with a redemption of a first ad of the one or more ads presented to the user, the redemption occurring at a physical retail location; processing the receipt information, using one or more processors, to extract text associated with the receipt information; determining that the extracted text associated with the receipt information is associated with the first ad presented to the user; and logging a conversion for the first ad. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
    • 本规范描述了与内容呈现相关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括向用户呈现一个或多个广告的动作的方法中; 接收来自用户的销售点接收信息,其中收据图像与向用户呈现的一个或多个广告中的第一广告的兑换相关联,所述兑换发生在物理零售地点; 使用一个或多个处理器来处理所述收据信息以提取与所述收据信息相关联的文本; 确定与所述收据信息相关联的所提取的文本与呈现给所述用户的所述第一广告相关联; 并记录第一个广告的转化。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。