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    • 2. 发明申请
    • ENHANCING TARGETED ADVERTISING IN A HOME NETWORK GATEWAY DEVICE
    • 在家庭网络网关设备中增强目标广告
    • WO2014150656A2
    • 2014-09-25
    • PCT/US2014023893
    • 2014-03-12
    • GEN INSTRUMENT CORP
    • WANG YEQINGDELSORDO CHRISTOPHER SLEARY PATRICK JWRIGHT-RILEY PATRICK
    • G06Q30/0269
    • Advanced set top devices are beginning to merge with home network gateway devices and will soon become the major single entry point into the home. A growing trend and implementation of home gateways is to provide a centralized data entrance point to end user home. Behavioral information may be compiled from each individual device in the home network, and the home network gateway device determines advertisements to insert specifically to each device based on the entirety of the behavioral information compiled from within the home network. The advertisements provided to individual users within the home network may be determined by the home network gateway device, transparent to entities outside the home network. For example, a headend that delivers content to a home network may not know how many devices are connected to a home network gateway device, the type of devices connected, or which devices are receiving content.
    • 高级机顶设备已经开始与家庭网关设备合并,并将很快成为家庭中的主要单入点。 家庭网关的增长趋势和实现是为终端用户提供集中的数据入口点。 行为信息可以从家庭网络中的每个单独设备编译,并且归属网络网关设备基于从家庭网络中编译的整个行为信息来确定广告以专门插入每个设备。 提供给家庭网络内的个体用户的广告可以由家庭网络网关设备确定,对家庭网络外的实体是透明的。 例如,将内容传送到家庭网络的前端可能不知道有多少设备连接到家庭网关网关设备,连接的设备的类型或哪些设备正在接收内容。