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1. 发明申请

US20100250362A1 System and Method for an Online Advertising Exchange with Submarkets Formed by Portfolio Optimization 审中-公开
标题翻译：通过投资组合优化形成的子市场的在线广告交易系统和方法
公开(公告)号：US20100250362A1
公开(公告)日：2010-09-30
申请号：US12415846
申请日：2009-03-31
申请人： Eric Theodore Bax , Krishna Prasad Chitrapura , Sachin Garg , Darshan Kantak , Anand Kuratti , Joaquin Arturo Delgado Rodriguez
发明人： Eric Theodore Bax , Krishna Prasad Chitrapura , Sachin Garg , Darshan Kantak , Anand Kuratti , Joaquin Arturo Delgado Rodriguez
IPC分类号： G06Q30/00 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0244 , G06Q30/0247 , G06Q30/0601
摘要： A system and method to distribute computation for an exchange in which advertisers buy online advertising space from publishers. The exchange maintains submarkets, each containing a subset of the ad calls supplied by publishers and a subset of the offers and budgets representing demand from advertisers. Portfolio optimization techniques allocate the supply of ad calls from publishers over the submarkets, with the goal of maximizing profits for publishers while limiting the volatility of those profits. Portfolio optimization techniques allocate the demand from advertisers over the submarkets, with the goal of maximizing return on investment for advertisers. The exchange re-allocates supply and demand over submarkets periodically. Also, periodically, the most effective submarkets are replicated and the least effective submarkets are eliminated.
摘要翻译：分发用于广告客户从发布商购买在线广告空间的交换计算的系统和方法。交易所维护子市场，每个子市场包含发布商提供的广告呼叫的一部分，以及代表广告客户需求的提议和预算的一部分。投资组合优化技术将发行商的广告电话分配给子市场，目的是最大化发布商的利润，同时限制这些利润的波动。投资组合优化技术将广告客户的需求分配给子市场，目标是最大限度地提高广告客户的投资回报。交易所定期重新分配子市场的供求。此外，定期地，复制最有效的子市场，并且消除最不有效的子市场。

2. 发明申请

US20120022937A1 ADVERTISEMENT BRAND ENGAGEMENT VALUE 审中-公开
标题翻译：广告品牌参与价值
公开(公告)号：US20120022937A1
公开(公告)日：2012-01-26
申请号：US12841900
申请日：2010-07-22
申请人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
发明人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0242
摘要： The present invention provides techniques associated with online advertisement brand engagement value, which can be of critical importance to brand advertisers. Techniques are also included involving use of brand engagement value across various online and offline advertising media and venues. Techniques are provided in which experiments are conducted, such as eyeball-tracking experiments, which include measurements to determine brand engagement value of particular online advertisement impressions. Information from the experiments is utilized in making determinations of brand engagement value, or anticipated brand engagement value, of online advertisement impressions for which brand engagement value has not been measured.
摘要翻译：本发明提供了与在线广告品牌参与价值相关联的技术，其对于品牌广告商可能是至关重要的。还包括在各种在线和离线广告媒体和场馆中使用品牌参与价值的技术。提供了进行实验的技术，例如眼球跟踪实验，其包括测量以确定特定在线广告印象的品牌参与价值。来自实验的信息用于确定品牌参与价值或预期的品牌参与价值，其中品牌参与价值未被衡量的在线广告展示。

3. 发明申请

US20110282732A1 UNDERSTANDING AUDIENCE INTERESTS 审中-公开
标题翻译：了解听众的利益
公开(公告)号：US20110282732A1
公开(公告)日：2011-11-17
申请号：US12778400
申请日：2010-05-12
申请人： Eric Theodore Bax , Raghavendra Rao Donamukkala , Arun Krishnaswamy
发明人： Eric Theodore Bax , Raghavendra Rao Donamukkala , Arun Krishnaswamy
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0245
摘要： The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which, in reply to an advertiser query, the advertiser is provided with, in connection with a specified target audience, topics of interest, levels of interest per topic, and a level or levels of engagement with the advertiser. Other information may also be provided, including topic of interest trending information, as well as topics of interest that best differentiate between the target audience and a specified comparison audience.
摘要翻译：本发明提供用于向广告商和其他实体提供与目标受众有关的信息的技术。提供了技术，其中，在回复广告商查询时，向广告客户提供与指定的目标受众有关的主题，每个主题的兴趣等级，以及与广告主的接合级别或级别。还可以提供其他信息，包括兴趣趋势信息的主题，以及最好区分目标受众和指定比较受众的感兴趣的主题。

4. 发明申请

US20110264531A1 WATCHING A USER'S ONLINE WORLD 审中-公开
标题翻译：观看用户的在线世界
公开(公告)号：US20110264531A1
公开(公告)日：2011-10-27
申请号：US12767246
申请日：2010-04-26
申请人： Tarun Bhatia , Eric Theodore Bax
发明人： Tarun Bhatia , Eric Theodore Bax
IPC分类号： G06F15/173 , G06Q30/00 , G06F15/16 , G06F17/30
CPC分类号： G06Q30/0269 , H04L51/32
摘要： The present invention provides methods and systems for use in assessing sentiment of users associated with one or more Web-based activities or communications of a user, which can include messaging associated with one or more social networking applications. Furthermore, information or services are provided to the user, or another user, in connection with the assessed sentiment. For example, a user may be alerted, or action may be taken, if unforeseen or negative sentiment reaches or exceeds a designated threshold.
摘要翻译：本发明提供了用于评估与一个或多个基于Web的活动或用户的通信相关联的用户的情绪的方法和系统，其可以包括与一个或多个社交网络应用相关联的消息。此外，与评估情绪相关的信息或服务被提供给用户或另一用户。例如，如果意外或负面情绪达到或超过指定的阈值，则可以提醒用户或者可以采取动作。

5. 发明授权

US07937411B2 Finite-state machine augmented for multiple evaluations of text 有权
标题翻译：有限状态机增加了文本的多重评估
公开(公告)号：US07937411B2
公开(公告)日：2011-05-03
申请号：US12570130
申请日：2009-09-30
申请人： Eric Theodore Bax
发明人： Eric Theodore Bax
IPC分类号： G06F17/00 , G06F7/00
CPC分类号： G06F17/30616 , Y10S707/99943
摘要： A process performs multiple evaluations of text simultaneously. There are multiple counters, each with pattern-amount pairs. The pattern-amount pairs are accumulated into a single finite-state machine, with each state having a list of (counter, value) pairs instead of a single value. While the finite-state machine is applied to text, a score for each counter is accumulated by summing values for the counter from value lists of visited states. With one state transition per character, evaluating text using one finite-state machine for multiple counters is more efficient than using separate finite-state machines for counters or patterns.
摘要翻译：进程同时执行文本的多个评估。有多个计数器，每个都有模式量对。模式量对被累积到单个有限状态机中，每个状态具有（计数器，值）对的列表而不是单个值。当将有限状态机应用于文本时，每个计数器的得分通过对来自访问状态的值列表的计数器的值求和来累加。每个字符有一个状态转换，使用多个计数器的一个有限状态机评估文本比使用单独的有限状态机来计数器或模式更有效。

6. 发明授权

US07899766B2 Bounding error rate of a classifier based on worst likely assignment 失效
标题翻译：基于最差可能分配的分类器的边界错误率
公开(公告)号：US07899766B2
公开(公告)日：2011-03-01
申请号：US12069129
申请日：2008-02-07
申请人： Eric Theodore Bax , Augusto Daniel Callejas
发明人： Eric Theodore Bax , Augusto Daniel Callejas
IPC分类号： G06F15/18 , G06F11/07
CPC分类号： G06N99/005 , G06K9/6268
摘要： Given a set of training examples—with known inputs and outputs—and a set of working examples—with known inputs but unknown outputs—train a classifier on the training examples. For each possible assignment of outputs to the working examples, determine whether assigning the outputs to the working examples results in a training and working set that are likely to have resulted from the same distribution. If so, then add the assignment to a likely set of assignments. For each assignment in the likely set, compute the error of the trained classifier on the assignment. Use the maximum of these errors as a probably approximately correct error bound for the classifier.
摘要翻译：给出一组具有已知输入和输出的培训示例 - 以及一组工作示例 - 具有已知输入但未知输出 - 训练培训示例上的分类器。对于工作示例的输出的每个可能的分配，确定将输出分配给工作示例是否导致可能由相同分发产生的培训和工作集。如果是，则将赋值分配给可能的一组分配。对于可能的集合中的每个分配，计算分配上训练分类器的错误。将这些错误的最大值用作分类器的大概近似正确的误差界限。

7. 发明申请

US20130030929A1 RESERVE PRICE RANDOMNESS IN ONLINE ADVERTISING 审中-公开
标题翻译：保留在线广告的价格随意
公开(公告)号：US20130030929A1
公开(公告)日：2013-01-31
申请号：US13193216
申请日：2011-07-28
申请人： Eric Theodore Bax
发明人： Eric Theodore Bax
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： The present invention provides techniques that may be used in connection with or as part of an online advertising auction-based exchange. Techniques are provided in which reserve prices, which may set minimum amounts for winning bids, are randomized. For a set of one or more auctions during a time period to which a single reserve price would otherwise apply, one or more randomized reserve prices may instead be applied. Use of randomized reserve prices can smooth otherwise abrupt responses resulting from advertiser bid modifications, and lead to desirable marketplace characteristics or marketplace optimization.
摘要翻译：本发明提供了可以与基于在线广告拍卖的在线交流相结合或作为其一部分使用的技术。提供了一些技术，其中可以设定中标的最低金额的储备价格是随机的。对于一个或多个拍卖在一个单独的预留价格将适用的时间段内，可以替代地应用一个或多个随机的储备价格。使用随机储备价格可以平滑，否则由于广告客户出价修改而产生的突然反应，并导致理想的市场特征或市场优化。

8. 发明申请

US20120010942A1 ONLINE ADVERTISING MARKETPLACE DATA PROVIDER ASSESSMENT AND RECOMMENDATION 审中-公开
标题翻译：在线广告市场数据提供者评估和建议
公开(公告)号：US20120010942A1
公开(公告)日：2012-01-12
申请号：US12831897
申请日：2010-07-07
申请人： Eric Theodore Bax , Tarun Bhatia , Ayman Farahat
发明人： Eric Theodore Bax , Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： The present invention provides techniques for use in assessing the value of information-related services of particular data providers to an online advertising marketplace participant, such as an advertiser, publisher, market-maker, or another data provider, in connection with activities relating to buying, selling or pricing of marketplace properties. Furthermore, a recommendation may be provided to the marketplace participant as to the value or desirability of the services of particular data providers. Techniques are provided in which actual or hypothetical impact of use of information of the particular data providers is assessed.
摘要翻译：本发明提供了用于评估特定数据提供者与在线广告市场参与者（例如广告商，出版商，制造者或另一数据提供者）有关的购买信息相关服务的价值的技术，销售或定价市场物业。此外，可以向市场参与者提供关于特定数据提供者的服务的价值或可取性的建议。提供了技术，其中评估了使用特定数据提供者的信息的实际或假设影响。

9. 发明申请

US20110223571A1 EMOTIONAL WEB 有权
公开(公告)号：US20110223571A1
公开(公告)日：2011-09-15
申请号：US12723400
申请日：2010-03-12
申请人： Ayman Farahat , Eric Theodore Bax , Darshan V. Kantak , Tarun Bhatia , Dipika Bhatia
发明人： Ayman Farahat , Eric Theodore Bax , Darshan V. Kantak , Tarun Bhatia , Dipika Bhatia
IPC分类号： G09B19/00
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译：提供了各种在线元素与情绪状态的关联的方法和系统。可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类进入特定的情绪状态。

10. 发明授权

US07599913B2 Time series monitoring system 有权
标题翻译：时间序列监控系统
公开(公告)号：US07599913B2
公开(公告)日：2009-10-06
申请号：US10775744
申请日：2004-02-09
申请人： Joseph Greg Billock , Ian Douglas Swett , Eric Theodore Bax
发明人： Joseph Greg Billock , Ian Douglas Swett , Eric Theodore Bax
IPC分类号： G06F17/30
CPC分类号： G06F17/30 , Y10S707/99933 , Y10S707/99935 , Y10S707/99942 , Y10S707/99945
摘要： A time series monitoring system, implemented in software, executes persistent queries on multiple input time series, handling high data throughput with low response time. The system supports dynamic management of time series, of windows in time series, and of persistent queries. Also, the system can use historical values in present windows to help populate inserted windows.
摘要翻译：以软件实现的时间序列监控系统在多输入时间序列上执行持续查询，处理高响应时间的高数据吞吐量。系统支持时间序列，时间序列窗口和持久性查询的动态管理。此外，系统可以使用当前窗口中的历史值来帮助填充插入的窗口。

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