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1. 发明授权

US09105028B2 Monitoring clickstream behavior of viewers of online advertisements and search results 有权
标题翻译：监控在线广告和搜索结果的观众的点击行为
公开(公告)号：US09105028B2
公开(公告)日：2015-08-11
申请号：US13163823
申请日：2011-06-20
申请人： Eric R. Richard , Lauren S Moores , Alina V. Motienko , Kyle S. Johnson
发明人： Eric R. Richard , Lauren S Moores , Alina V. Motienko , Kyle S. Johnson
IPC分类号： G06Q30/00 , G06F3/00 , G06Q30/02
CPC分类号： G06Q30/0246 , G06F17/30864 , G06Q30/00
摘要： An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement.
摘要翻译：本发明的一个方面涉及在查看特定搜索结果或特定广告之后跟踪和分析计算机用户的行为以评估已经观看了搜索结果或广告的影响。

2. 发明授权

US08135833B2 Computer program product and method for estimating internet traffic 有权
标题翻译：用于计算互联网流量的计算机程序产品和方法
公开(公告)号：US08135833B2
公开(公告)日：2012-03-13
申请号：US13150370
申请日：2011-06-01
申请人： David Cancel , Lauren S Moores , Laura Currea
发明人： David Cancel , Lauren S Moores , Laura Currea
IPC分类号： G06F15/173
CPC分类号： G06Q10/04 , G06Q30/02
摘要： Site metrics are presented in association with search results. The site metrics are derived from site analytics that uses clickstream data collected from a panel of internet users to generate and present internet activity metrics. Data collected from a community of internet users may be augmented by clickstream data store content, third party content, search results, and other sources to form estimates of internet activity, such as traffic, that is structured and analyzed to produce metrics of nearly any internet web site or domain. The data may be further augmented with ratings, such as web site trust ratings, retail deals, and analysis of web site content to form a comprehensive set of data that is mined to formulate various metrics of internet activity about web sites. Metrics of internet activity, a.k.a. site analytics, provides analysis that represents aspects of internet user access to a web site. Such aspects may include activity related to visitors, engagement, growth, trust, deals, and the like.
摘要翻译：网站指标与搜索结果相关联。网站指标来自网站分析，使用从一组互联网用户收集的点击流数据来生成和呈现互联网活动指标。从互联网用户社区收集的数据可以通过点击流数据存储内容，第三方内容，搜索结果和其他来源来增强，以形成诸如流量的互联网活动的估计，其被构造和分析以产生几乎任何互联网的指标网站或域名。数据可以通过评级进一步增强，例如网站信任评级，零售交易和网站内容分析，以形成一组综合的数据，用于制定关于网站的互联网活动的各种指标。互联网活动的度量，a.k.a.网站分析，提供表示互联网用户访问网站方面的分析。这些方面可能包括与访客相关的活动，参与，成长，信任，交易等。

3. 发明授权

US07979544B2 Computer program product and method for estimating internet traffic 有权
标题翻译：用于计算互联网流量的计算机程序产品和方法
公开(公告)号：US07979544B2
公开(公告)日：2011-07-12
申请号：US12495771
申请日：2009-06-30
申请人： David Cancel , Lauren S Moores , Laura Currea
发明人： David Cancel , Lauren S Moores , Laura Currea
IPC分类号： G06F15/173
CPC分类号： G06Q10/04 , G06Q30/02
摘要： Taking a size and demographic composition of a target population; identifying a group of participants; determining demographic information for each member of the group; receiving clickstream data that connotes Internet activity of individual members of the group; producing an estimate of the target population's Internet activity by scaling the data for each member of the group to the relative size and demographic composition of the target population and the group by applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the population's Internet activity by applying a weight to a subset of the data from the group of participants, wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment.
摘要翻译：考虑目标人口的人口和人口构成; 识别一组参与者; 确定该组的每个成员的人口统计信息; 接收意味着组中各个成员的互联网活动的点击流数据; 通过根据人口统计信息对点击流数据应用权重，将目标群体的每个成员的数据扩展为目标群体和群体的相对大小和人口组成，从而估计目标群体的互联网活动; 以及通过对来自所述参与者组的数据的子集应用权重来改进所述人群的因特网活动的估计，其中所述偏差调整是特定于域，页面特定的，段特定的，具体调整。

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