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    • 9. 发明授权
    • Personalized place recommendations using collections of place listings
    • 个性化的地方建议使用收藏的地方列表
    • US08639693B1
    • 2014-01-28
    • US13294602
    • 2011-11-11
    • John HawkinsAndrew ElandBernhard Seefeld
    • John HawkinsAndrew ElandBernhard Seefeld
    • G06F17/30
    • G06F17/30867G06F17/3087
    • Personal recommendations are provided to users based on a relationship between place listings which with a user has interacted and collections of place listings. The user may interact with a place listing by reviewing the place, or accessing a web page that includes user-reviewed places. The collections of place listings are used to calculate a recommendation score for a candidate listing based on aggregate co-occurrence of the place listing and the candidate listing in the collections. The recommendation scores identify a probability that the user would appreciate the candidate listing based on the user's interaction with the place listing. Justifications may also be provided for display on the user's device to identify the relevance of the recommended listing.
    • 基于与用户已经交互的地点列表与地点列表的集合之间的关系向用户提供个人建议。 用户可以通过查看该地点或访问包含用户审查地点的网页与地点列表进行交互。 地点列表的集合用于基于集合中的地点列表和候选列表的聚合共现来计算候选列表的推荐分数。 推荐分数根据用户与地点列表的交互来确定用户将欣赏候选者列表的概率。 还可以提供说明以在用户设备上显示以识别推荐列表的相关性。
    • 10. 发明申请
    • GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS
    • 生成用于电视广告的接收和频率数据
    • US20110185382A2
    • 2011-07-28
    • US12247069
    • 2008-10-07
    • John HawkinsSimon Rowe
    • John HawkinsSimon Rowe
    • H04N7/025
    • H04H20/14G06Q30/02H04H60/66H04N7/16H04N21/2407H04N21/25891H04N21/26603H04N21/4667H04N21/6582H04N21/812
    • Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.
    • 访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率(例如,电视广告)。 设备频率指示通过使用特定观看设备呈现广告素材的次数。 频率特定达到值,指示用于向广告素材呈现指定次数的唯一查看设备的数量。 估计观看群体的广告素材的特定频率值和设备频率。 用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本(例如,观看群体的子集)的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据 观众人数。