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    • 1. 发明授权
    • Method and apparatus for providing targeted advertisements
    • 用于提供目标广告的方法和装置
    • US08863190B1
    • 2014-10-14
    • US13170283
    • 2011-06-28
    • Donald F. GordonSadik BayrakeriEdward A. LudvigJohn P. Comito
    • Donald F. GordonSadik BayrakeriEdward A. LudvigJohn P. Comito
    • G06F13/00
    • G06Q30/02G06Q30/0225G06Q30/0255G06Q30/0264G06Q30/0269
    • Techniques to deliver targeted advertisements and multimedia contents to viewers. Various types of advertisements are encoded and transmitted. The advertisements may be targeted for different coverage areas (e.g., national and local levels) and may further include various categories (e.g., kids, sports, business, and so on). At the terminal, one or more advertisements may be selected for display based on various selection schemes. The particular advertisement to be selected for display at a terminal may be based on the terminal's assigned profile or user interaction at the terminal. The profile may be assigned based on the last program viewed at the terminal, a particular filter icon selected at the terminal, the observed television viewing habits of the viewer at the terminal, and so on. The techniques may also be advantageously used for delivery of other multimedia contents and for other applications.
    • 向观众提供有针对性的广告和多媒体内容的技术。 各种类型的广告被编码和传输。 广告可以针对不同的覆盖区域(例如,国家和地方级别),并且还可以包括各种类别(例如,孩子,运动,商业等)。 在终端,可以基于各种选择方案来选择一个或多个广告来进行显示。 要选择用于在终端显示的特定广告可以基于终端在终端处分配的简档或用户交互。 该配置文件可以基于在终端处观看的最后节目,在终端处选择的特定过滤器图标,观看者在终端处观看的观看习惯等来分配。 这些技术还可以有利地用于传送其他多媒体内容和其他应用。
    • 3. 发明授权
    • Method and systems for multicast using multiple transport streams
    • 使用多个传输流的组播方法和系统
    • US07992172B1
    • 2011-08-02
    • US09679210
    • 2000-10-04
    • Donald F. GordonBrian FeinbergEugene GershteinSadik BayrakeriJohn P. ComitoEdward A. Ludvig
    • Donald F. GordonBrian FeinbergEugene GershteinSadik BayrakeriJohn P. ComitoEdward A. Ludvig
    • H04N7/16
    • H04N21/26283H04N5/45H04N7/0806H04N7/163H04N7/165H04N19/577H04N21/236H04N21/2385H04N21/2402H04N21/2408H04N21/482H04N21/6547
    • A system for delivering interactive program guide (IPG) includes a number of encoding units, at least one transport stream generator, and a session manager. The encoding units encode a number of IPG pages and generate a number of (e.g., guide, video, audio, and data) streams, with each stream being assigned a respective packet identifier (PID). Each transport stream generator receives and multiplexes selected ones of the streams from one or more encoding units into one or more transport streams. The session manager directs each transport stream generator to generate one or more transport streams based on usage. The system may further include a bandwidth manager that monitors usage and reports the usage to the session manager. The encoding units can be operated to encode only once each IPG page to be transmitted. Each transport stream generator can be operated to provide differentiated IPG for the neighborhood being served by the transport stream generator. The number of transport streams generated by each transport stream generator can be dynamically adjusted based on demands from the neighborhood being served by the transport stream generator. Each transport stream generator can be directed to generate an additional transport stream if usage exceeds the capacity of the currently transmitted transport streams.
    • 用于提供交互式节目指南(IPG)的系统包括多个编码单元,至少一个传输流发生器和会话管理器。 编码单元对多个IPG页面进行编码,并生成多个(例如,引导,视频,音频和数据)流,每个流被分配相应的分组标识符(PID)。 每个传输流生成器从一个或多个编码单元接收并复用选定的一个流到一个或多个传输流中。 会话管理器指示每个传输流生成器基于使用来生成一个或多个传输流。 该系统还可以包括带宽管理器,其监视使用情况并向会话管理器报告使用情况。 编码单元可以被操作以仅对要发送的每个IPG页面进行编码。 每个传输流发生器可以被操作以为由传输流发生器服务的邻域提供差异IPG。 可以基于由传输流发生器服务的邻域的需求来动态地调整由每个传输流发生器生成的传输流的数量。 如果使用超过当前传输的传输流的容量,则每个传输流生成器可以被引导以生成附加传输流。
    • 10. 发明申请
    • Method and System for Providing a Program Guide and Multiple Video Streams Using Slice-Based Encoding
    • 使用基于片段的编码提供节目指南和多视频流的方法和系统
    • US20110314500A1
    • 2011-12-22
    • US13221945
    • 2011-08-31
    • Donald F. GordonSadik BayrakeriEdward A. LudvigEugene GershteinJeremy S. EdmondsJohn P. Comito
    • Donald F. GordonSadik BayrakeriEdward A. LudvigEugene GershteinJeremy S. EdmondsJohn P. Comito
    • H04N5/445
    • H04N5/44543H04N5/4401H04N5/45H04N21/23412H04N21/234318H04N21/235H04N21/23608H04N21/23614H04N21/2365H04N21/4316H04N21/4347H04N21/4348H04N21/435H04N21/4351H04N21/44012H04N21/44016H04N21/47205H04N21/482H04N21/8146H04N21/816H04N21/84
    • Methods for slice-based encoding of program guides and user interfaces. The program guides include multiple video streams for picture-in-picture and other applications. A method for encoding the program guide includes encoding a first set of slices for each of a plurality of graphics pages; and encoding a second set of slices for each of a plurality of video streams.The user interfaces are multi-functional and may be used for electronic commerce and other applications. A method of generating the user interface includes encoding a set of slices for each of a plurality of objects, each object being characterized by an identity, at least one attribute, and at least one operation. In one embodiment of this method, the plurality of objects include an electronic commerce object, where the electronic commerce object is attributed with a first hyper text markup language (HTML) page.A head-end centric system and apparatus for encoding and delivery of realtime and non-realtime content, including: a non-realtime content source for providing non-realtime content; a non-realtime encoder for encoding the non-realtime content into encoded non-realtime content; a realtime content source for providing realtime video and audio content; a realtime encoder for encoding the realtime video and audio content into encoded realtime video and audio; a remultiplexer for repacketizing the encoded non-realtime content and the encoded realtime video and audio into transport packets; and a re-timestamp unit coupled to the remultiplexer for providing timestamps to be applied to the transport packets in order to synchronize the realtime and non-realtime content therein.
    • 程序指南和用户界面的基于片段编码的方法。 节目指南包括用于画中画和其他应用的多个视频流。 用于对节目指南进行编码的方法包括编码多个图形页面中的每一个的第一组片段; 以及为多个视频流中的每一个编码第二组片段。 用户界面是多功能的,可用于电子商务和其他应用。 生成用户界面的方法包括对多个对象中的每个对象的一组片段进行编码,每个对象的特征在于身份,至少一个属性和至少一个操作。 在该方法的一个实施例中,多个对象包括电子商务对象,其中电子商务对象被归因于第一超文本标记语言(HTML)页面。 一种用于编码和传送实时和非实时内容的头端中心系统和装置,包括:用于提供非实时内容的非实时内容源; 非实时编码器,用于将非实时内容编码为编码的非实时内容; 用于提供实时视频和音频内容的实时内容源; 用于将实时视频和音频内容编码成编码的实时视频和音频的实时编码器; 用于将编码的非实时内容和编码的实时视频和音频重新分组成传输分组的再多路复用器; 以及耦合到所述再多路复用器的重新时间戳单元,用于提供要应用于所述传输分组的时间戳,以便同步其中的实时和非实时内容。