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    • 7. 发明申请
    • System and method for advertisement identification, selection, and distribution involving a peer-to-peer network
    • 涉及对等网络的广告识别,选择和分发的系统和方法
    • US20070233879A1
    • 2007-10-04
    • US11544449
    • 2006-10-06
    • Steven WoodsDavid SimonsKelly Slough
    • Steven WoodsDavid SimonsKelly Slough
    • G06F15/16
    • H04L67/104G06Q30/02H04L51/30H04L67/1044H04L67/1046H04L67/1048H04L67/1068H04L67/1078H04L67/108H04L67/125H04L67/16H04L67/28H04L67/2842H04L67/34
    • A method of presenting an advertisement to a user executing content at a device is provided. A request for content is sent to a device in a peer-to-peer (P2P) network. A file is received from the P2P network. The file includes the content requested and a campaign file. The campaign file includes information identifying when and which advertisements are presented to a user during execution of the requested content. The received file is installed and the requested content is executed. A time is determined for presenting an advertisement based on information read from the campaign file. At the determined time, the advertisement is requested and presented. The advertisement itself is delivered either in-advance of a request or on demand in response to a request as determined by the campaign file. The advertisement is delivered from either the content-requesting device, a peer or server in the P2P network, or a third party Internet delivery service. As an example, an Internet consumer requests a streamed video and receives as part of the stream a campaign file outlining the types of advertisements relevant to the video, and where to play them. The consumer's previous requests may result in the pre-delivery of advertisements. One of these available advertisements is selected for display during the playback of the video.
    • 提供了向在设备处执行内容的用户呈现广告的方法。 内容请求被发送到对等(P2P)网络中的设备。 从P2P网络接收文件。 该文件包括请求的内容和活动文件。 活动文件包括在执行所请求的内容期间识别何时以及哪些广告被呈现给用户的信息。 收到的文件已被安装,请求的内容被执行。 确定基于从活动文件读取的信息呈现广告的时间。 在确定的时间,请求和呈现广告。 广告本身是根据由活动文件确定的请求提前或者根据请求提供的。 该广告从P2P网络中的内容请求设备,对等体或服务器或第三方因特网传送服务传送。 作为示例,因特网消费者请求流式视频并作为流的一部分接收一个运动文件,其中概述了与视频相关的广告类型以及播放它们的位置。 消费者以前的请求可能导致广告的预交付。 选择这些可用广告之一用于在视频的回放期间显示。
    • 8. 发明申请
    • COMPUTER ADVERTISING SYSTEM WITH BUILT-IN PER-IMPRESSION CONSUMER FEEDBACK MECHANISM
    • 具有内置消费者反馈机制的计算机广告系统
    • US20100228596A1
    • 2010-09-09
    • US12398734
    • 2009-03-05
    • David SimonsGirish Limaye
    • David SimonsGirish Limaye
    • G06Q30/00G06Q10/00
    • G06Q30/02G06Q30/0209G06Q30/0245G06Q30/0273
    • A computer advertising system that has a built-in per-impression consumer feedback mechanism for measuring consumer recognition of an advertising message. A method of advertising based on actual recognition of an advertising message by a consumer can include presenting an advertisement on an interface where the advertisement has at least one advertising message, presenting a consumer feedback mechanism on the interface such that the consumer feedback mechanism is configured to receive an indication of recognition by a consumer of at least one advertising message, receiving the indication of recognition, and optionally determining at a pricing computer an advertising price based at least in part on the received indication of recognition per advertising impression.
    • 一种计算机广告系统,其具有内置的每个印象消费者反馈机制,用于测量消费者对广告消息的识别。 基于消费者对广告消息的实际识别的广告方法可以包括在广告具有至少一个广告消息的接口上呈现广告,在该界面上呈现消费者反馈机制,使得消费者反馈机制被配置为 接收消费者对至少一个广告消息的识别的指示,接收识别的指示,以及可选地,在定价计算机处至少部分地基于所接收的每个广告印象的识别指示确定广告价格。
    • 10. 发明申请
    • END-TO-END AUTHENTICATION OF SESSION INITIATION PROTOCOL MESSAGES USING CERTIFICATES
    • 使用证书的会议启动协议消息的最终认证
    • US20080046745A1
    • 2008-02-21
    • US11750306
    • 2007-05-17
    • Jeremy BuchDavid Simons
    • Jeremy BuchDavid Simons
    • H04L9/00
    • H04L29/06027H04L63/0823H04L63/126H04L65/1006
    • End-to-end authentication capability based on public-key certificates is combined with the Session Initiation Protocol (SIP) to allow a SIP node that receives a SIP request message to authenticate the sender of request. The SIP request message is sent with a digital signature generated with a private key of the sender and may include a certificate of the sender. The SIP request message my also be encrypted with a public key of the recipient. After receiving the SIP request, the receiving SIP node obtains a certificate of the sender and authenticates the sender based on the digital signature. The digital signature may be included in an Authorization header of the SIP request, or in a multipart message body constructed according to the S/MIME standard.
    • 基于公钥证书的端到端认证能力与会话发起协议(SIP)组合,以允许接收SIP请求消息的SIP节点对请求的发送者进行认证。 SIP请求消息与由发送者的私钥生成的数字签名一起发送,并且可以包括发送者的证书。 SIP请求消息我也使用接收者的公钥进行加密。 收到SIP请求后,接收SIP节点获取发送方的证书,并根据数字签名认证发送方。 数字签名可以包括在SIP请求的授权头部中,或者在根据S / MIME标准构造的多部分消息体中。