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    • 5. 发明授权
    • System and method for creating and printing a creative expression
    • 用于创建和打印广告素材表达式的系统和方法
    • US06665090B1
    • 2003-12-16
    • US09524669
    • 2000-03-13
    • David M. HallJeff M. AndersonMichael D. Whitmarsh
    • David M. HallJeff M. AndersonMichael D. Whitmarsh
    • G06K1500
    • G06F17/243
    • A system and method are provided for generating an expression definition file from which a creative expression may be printed. Briefly described, in one embodiment, the system includes a processing server having a processor electrically coupled to a local interface and a memory electrically coupled to the local interface. The processing server is configured to communicate with an affiliate server via a communications network. The system further comprises operating logic stored on the memory and executable by the processor. The operating logic includes logic to receive a logical creative expression that defines the creative expression from the affiliate server. The logical creative expression has one or more content elements and a template type. The operating logic further includes logic to identify a template stored in the memory that is associated with the template type, the template specifying one or more pages with associated regions, and logic to associate the content elements with the regions. Finally, the operating logic includes logic to generate the expression definition file embodying the creative expression, the expression definition file specifying the pages with their associated regions for printing.
    • 提供了一种用于生成表达式定义文件的系统和方法,从该表达式定义文件可以打印创意表达。 简要描述,在一个实施例中,系统包括具有电耦合到本地接口的处理器和电耦合到本地接口的存储器的处理服务器。 处理服务器被配置为经由通信网络与联盟服务器进行通信。 系统还包括存储在存储器中并由处理器执行的操作逻辑。 操作逻辑包括接收逻辑广告素材表达式的逻辑,该表达式定义来自联盟服务器的广告素材表达式。 逻辑广告素材表达式具有一个或多个内容元素和模板类型。 操作逻辑还包括用于识别与模板类型相关联的存储在存储器中的模板的逻辑,指定具有相关联区域的一个或多个页面的模板以及将内容元素与区域相关联的逻辑。 最后,操作逻辑包括用于生成体现创意表达式的表达式定义文件的逻辑,该表达式定义文件指定具有其相关联的区域以进​​行打印的页面。