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1. 发明申请

US20110225021A1 EMOTIONAL MAPPING 有权
标题翻译：情感映射
公开(公告)号：US20110225021A1
公开(公告)日：2011-09-15
申请号：US12723520
申请日：2010-03-12
申请人： DARSHAN V. KANTAK , Eric Theodore Bax , Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： DARSHAN V. KANTAK , Eric Theodore Bax , Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译：提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。获得有关用户在线活动和用户内容选择的信息。至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。

2. 发明申请

US20110223571A1 EMOTIONAL WEB 有权
公开(公告)号：US20110223571A1
公开(公告)日：2011-09-15
申请号：US12723400
申请日：2010-03-12
申请人： Ayman Farahat , Eric Theodore Bax , Darshan V. Kantak , Tarun Bhatia , Dipika Bhatia
发明人： Ayman Farahat , Eric Theodore Bax , Darshan V. Kantak , Tarun Bhatia , Dipika Bhatia
IPC分类号： G09B19/00
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译：提供了各种在线元素与情绪状态的关联的方法和系统。可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类进入特定的情绪状态。

3. 发明授权

US08888497B2 Emotional web 有权
标题翻译：情感网
公开(公告)号：US08888497B2
公开(公告)日：2014-11-18
申请号：US12723400
申请日：2010-03-12
申请人： Ayman Farahat , Eric Theodore Bax , Darshan V. Kantak , Tarun Bhatia , Dipika Bhatia
发明人： Ayman Farahat , Eric Theodore Bax , Darshan V. Kantak , Tarun Bhatia , Dipika Bhatia
IPC分类号： G09B19/00 , G06Q30/02
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译：提供了各种在线元素与情绪状态的关联的方法和系统。可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类进入特定的情绪状态。

4. 发明授权

US08442849B2 Emotional mapping 有权
标题翻译：情绪映射
公开(公告)号：US08442849B2
公开(公告)日：2013-05-14
申请号：US12723520
申请日：2010-03-12
申请人： Darshan V. Kantak , Eric Theodore Bax , Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： Darshan V. Kantak , Eric Theodore Bax , Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译：提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。获得有关用户在线活动和用户内容选择的信息。至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。

5. 发明申请

US20110231245A1 OFFLINE METRICS IN ADVERTISEMENT CAMPAIGN TUNING 审中-公开
标题翻译：广告调查中离线度量
公开(公告)号：US20110231245A1
公开(公告)日：2011-09-22
申请号：US12726610
申请日：2010-03-18
申请人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak , Ayman Farahat
发明人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244
摘要： Techniques are provided relating to optimization of an online advertising campaign. Information is obtained relating to online advertising, associated with a brand associated with an online advertising campaign, directed to each of a set of individuals. Information is also obtained relating to offline behavior of the individuals in association with the brand. One or more metrics are determined that are associated with a relationship between the online advertising and the offline behavior. Optimization of at least one parameter of the online advertising campaign is performed based at least in part on at least one of the one or more metrics.
摘要翻译：提供了关于在线广告活动的优化的技术。获取与针对与一组个人相关联的与在线广告活动相关联的品牌的在线广告的信息。还有关于与品牌相关的个人的离线行为的信息。确定与在线广告和离线行为之间的关系相关联的一个或多个指标。至少部分地基于一个或多个度量中的至少一个来执行在线广告活动的至少一个参数的优化。

6. 发明申请

US20120265605A1 MOBILE COUPON BASKET 审中-公开
标题翻译：手机篮子
公开(公告)号：US20120265605A1
公开(公告)日：2012-10-18
申请号：US13088257
申请日：2011-04-15
申请人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0239
摘要： Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value.
摘要翻译：提供了一种技术，其中向诸如移动用户的用户提供广告筐应用，用户可以通过该广告筐应用来存储用户在线上进入或遇到的广告，包括促销或优惠券。存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。在检测到指示存储的广告的潜在使用的触发条件或条件时，向用户提供电子警报。与存储的广告的用户交互被跟踪并用于测量广告性能，其可以包括品牌参与价值。

7. 发明申请

US20120022937A1 ADVERTISEMENT BRAND ENGAGEMENT VALUE 审中-公开
标题翻译：广告品牌参与价值
公开(公告)号：US20120022937A1
公开(公告)日：2012-01-26
申请号：US12841900
申请日：2010-07-22
申请人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
发明人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0242
摘要： The present invention provides techniques associated with online advertisement brand engagement value, which can be of critical importance to brand advertisers. Techniques are also included involving use of brand engagement value across various online and offline advertising media and venues. Techniques are provided in which experiments are conducted, such as eyeball-tracking experiments, which include measurements to determine brand engagement value of particular online advertisement impressions. Information from the experiments is utilized in making determinations of brand engagement value, or anticipated brand engagement value, of online advertisement impressions for which brand engagement value has not been measured.
摘要翻译：本发明提供了与在线广告品牌参与价值相关联的技术，其对于品牌广告商可能是至关重要的。还包括在各种在线和离线广告媒体和场馆中使用品牌参与价值的技术。提供了进行实验的技术，例如眼球跟踪实验，其包括测量以确定特定在线广告印象的品牌参与价值。来自实验的信息用于确定品牌参与价值或预期的品牌参与价值，其中品牌参与价值未被衡量的在线广告展示。

8. 发明申请

US20120010942A1 ONLINE ADVERTISING MARKETPLACE DATA PROVIDER ASSESSMENT AND RECOMMENDATION 审中-公开
标题翻译：在线广告市场数据提供者评估和建议
公开(公告)号：US20120010942A1
公开(公告)日：2012-01-12
申请号：US12831897
申请日：2010-07-07
申请人： Eric Theodore Bax , Tarun Bhatia , Ayman Farahat
发明人： Eric Theodore Bax , Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： The present invention provides techniques for use in assessing the value of information-related services of particular data providers to an online advertising marketplace participant, such as an advertiser, publisher, market-maker, or another data provider, in connection with activities relating to buying, selling or pricing of marketplace properties. Furthermore, a recommendation may be provided to the marketplace participant as to the value or desirability of the services of particular data providers. Techniques are provided in which actual or hypothetical impact of use of information of the particular data providers is assessed.
摘要翻译：本发明提供了用于评估特定数据提供者与在线广告市场参与者（例如广告商，出版商，制造者或另一数据提供者）有关的购买信息相关服务的价值的技术，销售或定价市场物业。此外，可以向市场参与者提供关于特定数据提供者的服务的价值或可取性的建议。提供了技术，其中评估了使用特定数据提供者的信息的实际或假设影响。

9. 发明授权

US08667133B2 Methods and systems for determining the effect of a host on network latency while delivering online ADS 有权
标题翻译：在提供在线ADS的情况下确定主机对网络延迟的影响的方法和系统
公开(公告)号：US08667133B2
公开(公告)日：2014-03-04
申请号：US13565531
申请日：2012-08-02
申请人： Ayman Farahat , Prasad Chalasani , Tarun Bhatia
发明人： Ayman Farahat , Prasad Chalasani , Tarun Bhatia
IPC分类号： G06F15/16
CPC分类号： H04L43/50 , G06Q10/06 , G06Q30/0241 , H04L41/5016 , H04L41/5035 , H04L43/0864 , H04L67/20 , H04L67/2804 , H04L67/288
摘要： Methods and systems for determining the effect of a host on network latency while delivering online ads are disclosed. Observational test data relating to one or more network latency tests conducted on a plurality of hosts may be obtained. A first group and a second group of hosts may be created, wherein the first group includes the host and the second group doesn't include the host. At least one predetermined metric for each of the first group and the second group is computed based on the test data. A ratio of the at least one predetermined metric for the first group to the at least one predetermined metric for the second group is computed. The host may then be ranked based at least in part on the ratio.
摘要翻译：披露了在提供在线广告时确定主机对网络延迟的影响的方法和系统。可以获得与在多个主机上进行的一个或多个网络延迟测试相关的观测测试数据。可以创建第一组和第二组主机，其中第一组包括主机，而第二组不包括主机。基于测试数据来计算第一组和第二组中的每一个的至少一个预定度量。计算第一组的至少一个预定度量与第二组的至少一个预定度量的比率。然后可以至少部分地基于该比例来将主机排名。

10. 发明申请

US20130054329A1 NET OFFER VALUES IN COUPON BASKET APPLICATIONS AND USAGE 审中-公开
标题翻译：网络优惠价值在篮球篮应用和使用
公开(公告)号：US20130054329A1
公开(公告)日：2013-02-28
申请号：US13223112
申请日：2011-08-31
申请人： Tarun Bhatia , Ayman Farahat
发明人： Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： The present invention provides techniques including providing coupon basket and mobile coupon basket applications that include providing a graphical user interface including a set of informational items, such as in response to a shopping-related search query, relating to offers or deals relating to a purchase or acquisition. Each of the items may include an indication of a total, or net, cost of the purchase or acquisition, including such things as tax, shipping and any applicable advertisements or coupons, which may provide the user with a quick summary of purchase or acquisition options, along with the net cost associated with each.
摘要翻译：本发明提供了包括提供优惠券篮和移动优惠券篮应用的技术，其包括提供包括一组信息项的图形用户界面，诸如响应购物相关的搜索查询，涉及与购买有关的优惠或交易，收购每个项目可以包括购买或收购的总成本或净成本的指示，包括诸如税收，运输和任何适用的广告或优惠券的东西，其可以向用户提供购买或收购选项的快速摘要，以及与每个相关的净成本。

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