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1. 发明申请

US20090299816A1 Search Tool Advertising 审中-公开
标题翻译：搜索工具广告
公开(公告)号：US20090299816A1
公开(公告)日：2009-12-03
申请号：US12132288
申请日：2008-06-03
申请人： Daniel J. Zigmond , Jonathan J. Rosenberg , Hal R. Varian
发明人： Daniel J. Zigmond , Jonathan J. Rosenberg , Hal R. Varian
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0256
摘要： A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subsequent to the presentation of the content item in the first medium. The difference (e.g, increase or decrease) in use of a second medium, e.g., the Internet, subsequent to the presentation of the content item in the first medium can be measured, which can be used to modify a value associated with a subsequent presentation of the content item using the first medium.
摘要翻译：内容项目经由第一媒体被呈现给至少一个用户，其中内容项标识目标概念。第一媒体可以是例如广播，电视，平面广告或因特网。针对目标概念的搜索工具的请求数量在第一媒体中呈现内容项之后被测量。可以测量在第一介质中呈现内容项之后第二介质（例如因特网）的使用的差异（例如，增加或减少），其可以用于修改与后续呈现相关联的值使用第一媒体的内容项目。

2. 发明授权

US08615436B2 Advertising inventory allocation 有权
标题翻译：广告库存分配
公开(公告)号：US08615436B2
公开(公告)日：2013-12-24
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00 , H04N7/10
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。根据投标标准，SAA机制可以为广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

3. 发明申请

US20100017298A1 ADVERTISING INVENTORY ALLOCATION 有权
标题翻译：广告存货分配
公开(公告)号：US20100017298A1
公开(公告)日：2010-01-21
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。可以通过基于投标标准的SM机制将广告位或广告块分配给广告商。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

4. 发明授权

US08516515B2 Impression based television advertising 有权
标题翻译：基于印象的电视广告
公开(公告)号：US08516515B2
公开(公告)日：2013-08-20
申请号：US11743011
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
IPC分类号： H04N7/16 , H04H60/32
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.
摘要翻译：从广告商接收电视广告和相关广告参数。基于相关联的广告参数，在广告可用期间自动选择电视广告进行播放。与所选择的电视广告相关的数据被提供给电视提供商，以便于在广告可用期间播放所选择的电视广告。从电视提供商处收到有关电视广告传播和印象的报告数据。

5. 发明授权

US08091101B2 Channel tune dwell time log processing 有权
标题翻译：频道调谐驻留时间日志处理
公开(公告)号：US08091101B2
公开(公告)日：2012-01-03
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： H04N7/16 , H04H60/32
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译：处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。识别基于相应调谐时间的自动生成的通道曲调。可以调整在相应调谐时间定义的时间段内播放的内容项目。

6. 发明授权

US07765575B2 Combining real-time and batch mode logical address links 有权
标题翻译：组合实时和批处理模式的逻辑地址链接
公开(公告)号：US07765575B2
公开(公告)日：2010-07-27
申请号：US11614759
申请日：2006-12-21
申请人： Daniel J. Zigmond
发明人： Daniel J. Zigmond
IPC分类号： H04N7/173
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/088 , H04N7/17318 , H04N21/4331 , H04N21/434 , H04N21/435 , H04N21/4508 , H04N21/4622 , H04N21/4722 , H04N21/4884 , H04N21/6125 , H04N21/8133 , H04N21/8586
摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.
摘要翻译：显示与电视节目相关的互联网内容的系统和方法。与包含在电视节目中的节目相关联的内容由机顶盒自动显示。广播节目之前，列表信息或EPG数据存储在机顶盒中。列表信息包括批处理模式逻辑地址或链接。在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。

7. 发明授权

US07480701B2 Mixed-media service collections for multimedia platforms 有权
标题翻译：多媒体平台的混合媒体服务收藏
公开(公告)号：US07480701B2
公开(公告)日：2009-01-20
申请号：US11013303
申请日：2004-12-15
申请人： Geoffrey Smith , Daniel J. Zigmond , Dustin L. Green , James Armand Baldwin , Kevin T. Carle , Patrik Schnell , Peter T. Barrett
发明人： Geoffrey Smith , Daniel J. Zigmond , Dustin L. Green , James Armand Baldwin , Kevin T. Carle , Patrik Schnell , Peter T. Barrett
IPC分类号： G06F15/16
CPC分类号： H04N21/4627 , H04N7/167 , H04N21/234327 , H04N21/235 , H04N21/4312 , H04N21/4314 , H04N21/435 , H04N21/443 , H04N21/4516 , H04N21/4532 , H04N21/454 , H04N21/4621 , H04N21/4821 , H04N21/84
摘要： A mixed-media service collection for multimedia platforms allows simultaneous access to various mixed-media services for rendering multimedia content, depending on current client conditions. In one implementation, in response to the client accessing a service collection, for example, by changing channels, only some of the mixed-media services in the service collection are simultaneously actuated based on client conditions. The client conditions may include the availability of subsystems to implement services and the client's authorization to receive services. If client conditions do not allow some services in the service collection to be actuated, then other services in the service collection are available to be actuated instead.
摘要翻译：多媒体平台的混合媒体服务集合允许根据当前的客户端条件同时访问各种混合媒体服务，以呈现多媒体内容。在一个实现中，响应于客户端访问服务集合，例如通过改变信道，仅基于客户端条件同时启动服务集合中的一些混合媒体服务。客户端条件可能包括实现服务的子系统的可用性和客户端接收服务的授权。如果客户端条件不允许服务集合中的一些服务被激活，则服务集合中的其他服务可以被启动。

8. 发明申请

US20080249834A1 Adjusting for Uncertainty in Advertisement Impression Data 审中-公开
标题翻译：调整广告印象数据中的不确定性
公开(公告)号：US20080249834A1
公开(公告)日：2008-10-09
申请号：US11743078
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Xiaohu Zhang
发明人： Daniel J. Zigmond , Jason Bayer , Xiaohu Zhang
IPC分类号： G06F17/18 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Methods, systems and apparatus, including computer program products, provide adjustments to advertisement impression estimates based on sampled data. According to one method, an estimated number of advertisement impressions is made based on the sampled data and the estimate is discounted to achieve a level of certainty that the resulting discounted estimate is less than the actual number of advertisement impressions. The amount of the discount can be determined based on a sampling error model of the sampling data.
摘要翻译：包括计算机程序产品在内的方法，系统和装置根据采样数据对广告印象估计进行调整。根据一种方法，基于采样的数据进行估计的广告印象数量，并且估计值被折扣以达到所得到的折扣估计值小于实际广告印象数量的可靠性水平。可以根据采样数据的采样误差模型确定折扣量。

9. 发明授权

US07165266B2 Combining real-time and batch mode logical address links 有权
标题翻译：组合实时和批处理模式的逻辑地址链接
公开(公告)号：US07165266B2
公开(公告)日：2007-01-16
申请号：US11216250
申请日：2005-08-31
申请人： Daniel J. Zigmond
发明人： Daniel J. Zigmond
IPC分类号： H04N5/445 , H04N7/173
CPC分类号： H04N21/462 , H04N5/4401 , H04N5/44543 , H04N7/088 , H04N7/17318 , H04N21/4331 , H04N21/434 , H04N21/435 , H04N21/4508 , H04N21/4622 , H04N21/4722 , H04N21/4884 , H04N21/6125 , H04N21/8133 , H04N21/8586
摘要： Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.
摘要翻译：显示与电视节目相关的互联网内容的系统和方法。与包含在电视节目中的节目相关联的内容由机顶盒自动显示。广播节目之前，列表信息或EPG数据存储在机顶盒中。列表信息包括批处理模式逻辑地址或链接。在程序期间，通知观众关于链接，并且可以与节目同时地访问和显示内容。此外，可以提取嵌入在程序中的实时逻辑地址或链接，并且向观众通知这些链接。如果实时和批量链接都可用，则根据关于哪个链接引起观看者注意的预定义规则进行确定。

10. 发明授权

US06571392B1 Receiving an information resource from the internet if it is not received from a broadcast channel 有权
标题翻译：如果没有从广播频道接收到，则从互联网接收信息资源
公开(公告)号：US06571392B1
公开(公告)日：2003-05-27
申请号：US09295436
申请日：1999-04-20
申请人： Daniel J. Zigmond , Dean J. Blackketter
发明人： Daniel J. Zigmond , Dean J. Blackketter
IPC分类号： H04N7173
CPC分类号： H04H20/93 , H04N7/17318 , H04N21/4331 , H04N21/435 , H04N21/4622 , H04N21/4782 , H04N21/8586
摘要： In interactive television, information from an information resource may be displayed along with television video in a synchronized fashion. When information is to be displayed at a point in the television video, a Uniform Resource Identifier (URI) that identifies the information resource is broadcast along with the television video on a one-way broadcast communication channel. A receiver unit receives the URI from the broadcast channel. If the information resource identified by the URI is available locally (for example, is present in local storage on the receiver unit), then the receiver unit uses the URI to retrieve the information resource locally. If, on the other hand, the information resource is not available locally, then the receiver unit uses the URI to retrieve the information resource from the Internet. The information resource can therefore be received from a high speed source (for example, from VBI lines 10-20) if such reception is possible, but if such reception is not possible then the information resource can be retrieved. from another source (for example, from the Internet). Once the receiver unit has retrieved the information resource, the receiver unit can display the information along with the television video.
摘要翻译：在交互式电视中，来自信息资源的信息可以以电视视频同步显示。当在电视视频中的某个点显示信息时，识别信息资源的统一资源标识符（URI）与电视视频一起在单向广播通信信道上被广播。接收机单元从广播信道接收该URI。如果URI识别的信息资源在本地可用（例如，存在于接收机单元的本地存储器中），则接收器单元使用该URI来本地检索信息资源。另一方面，如果信息资源在本地不可用，则接收器单元使用URI从因特网检索信息资源。因此，如果这样的接收是可能的，则可以从高速源（例如，从VBI线10-20）接收信息资源，但是如果这样的接收是不可能的，则可以检索信息资源。来自另一个来源（例如，从互联网）。一旦接收器单元检索到信息资源，接收器单元就可以显示与电视视频一起的信息。

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