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    • 7. 发明申请
    • Per-Machine Based Shared Revenue Ad Delivery Fraud Detection and Mitigation
    • 基于机器的共享收入广告投放欺诈检测和缓解
    • US20080319841A1
    • 2008-12-25
    • US11766605
    • 2007-06-21
    • Robert Ian OliverKrista L. JohnsonGarrett R. Vargas
    • Robert Ian OliverKrista L. JohnsonGarrett R. Vargas
    • G06Q30/00
    • G06Q30/02G06Q30/0248G06Q30/0255
    • A per-machine based owner compensation advertising delivery systems targets advertising content to individual computer machines. Computer owners are compensated by receiving a portion of the per-machine advertising revenue, obtaining subsidized ad software, or by other financial agreements corresponding to ad delivery to a specific computer. The client software responsible for showing the ad content is also responsible for requesting ads from a server of an ad delivery service provider based on a deterministic combination of sequence and timing information that is also known by the server. The server may detect potential client fraud based on the comparing the pattern, frequency, and content of received ad requests to the expected behavior of the client machine, and then take action to mitigate the fraud through various strategies.
    • 基于机器的所有者补偿广告传递系统将广告内容定向到个人计算机机器。 计算机所有者通过接收每台机器广告收入的一部分,获得补贴的广告软件,或通过与特定计算机的广告投放相对应的其他财务协议来进行补偿。 负责显示广告内容的客户端软件还负责根据服务器也知道的序列和时间信息的确定性组合,从广告投放服务提供商的服务器请求广告。 服务器可以基于将接收到的广告请求的模式,频率和内容与客户机的预期行为进行比较来检测潜在的客户端欺诈,然后通过各种策略采取行动来减轻欺诈。