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1. 发明申请

WO2006035233A1 METHOD FOR PERFORMING RETAIL SALES ANALYSIS 审中-公开
标题翻译：执行零售销售分析的方法
公开(公告)号：WO2006035233A1
公开(公告)日：2006-04-06
申请号：PCT/GB2005/003746
申请日：2005-09-30
申请人： DUNNHUMBY LIMITED , SPRINGFIELD, Paul , BLAKE, Edwin , STERN, David
发明人： SPRINGFIELD, Paul , BLAKE, Edwin , STERN, David
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： The invention provides a user with substantial flexibility in requesting and generating analysis projects on transaction and/or consumer data that is stored in one or more databases. Exemplary embodiments of the invention provide a method for retailers and other authorized users, such as suppliers, to access and perform sophisticated, highly specialized analysis on transaction and/or consumer data, such as retail sales and consumer data, from a remote location using an internet connected computer. The transaction and/or consumer data that is accessed can be a compilation of retail transaction data (collected from EPOS systems, for example) and/or consumer data (which has been collected from frequent-shopper or loyalty cards used by consumers when they shop, for example). Projects are generated as spreadsheet based interactive reports, which are easy to manipulate for further analysis and presentations. Insights from these projects can lead to better decisions on new product launches, sampling, merchandizing, assortment, distribution, and other sales and marketing priorities. Exemplary projects may be interactive, allowing the user to manipulate and extract information which is specific to the user's particular needs.
摘要翻译：本发明为用户提供了在存储在一个或多个数据库中的关于事务和/或消费者数据的请求和生成分析项目方面的巨大灵活性。本发明的示例性实施例提供了一种用于零售商和其他授权用户（例如供应商）从远程位置访问和执行关于交易和/或消费者数据（例如零售销售和消费者数据）的复杂，高度专门化的分析的方法，其使用互联网连接电脑。访问的交易和/或消费者数据可以是零售交易数据（例如从EPOS系统收集）和/或消费者数据的汇编（其已经被消费者在购物时使用的频繁购物者或会员卡中收集，例如）。项目生成为基于电子表格的交互式报告，易于操作以进行进一步的分析和演示。这些项目的见解可以为新产品推出，抽样，商品化，分类，分销以及其他销售和营销优先事项做出更好的决策。示例性项目可以是交互式的，允许用户操纵和提取特定于用户特定需求的信息。

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