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1. 发明授权

US10282756B2 Managing revenue sharing bids 有权
公开(公告)号：US10282756B2
公开(公告)日：2019-05-07
申请号：US13813884
申请日：2010-08-06
申请人： Clarence C. Mysen , Khanh B. Nguyen , Jennifer Liu Low , Alice S. Tull , Gregory J. Friedman , Christopher M. Roat
发明人： Clarence C. Mysen , Khanh B. Nguyen , Jennifer Liu Low , Alice S. Tull , Gregory J. Friedman , Christopher M. Roat
IPC分类号： G06Q30/02
摘要： A bid for a content slot from a content provider is received. The bid includes a revenue-sharing bid. It is determined that the bid is a winning bid and content is presented from the content provider in the content slot. Presentation details are logged that include a time when the content was presented. At a later time, an indication is received of an action, the indication including an indication that the action is responsive to the content having been presented previously. Based on the action, the content provider is charged an appropriate amount based on the revenue sharing bid.

2. 发明申请

US20130132201A1 MANAGING REVENUE SHARING BIDS 审中-公开
标题翻译：管理收入共享人
公开(公告)号：US20130132201A1
公开(公告)日：2013-05-23
申请号：US13813884
申请日：2010-08-06
申请人： Clarence C. Mysen , Khanh B. Nguyen , Jennifer Liu Low , Alice S. Tull , Gregory J. Friedman , Christopher M. Roat
发明人： Clarence C. Mysen , Khanh B. Nguyen , Jennifer Liu Low , Alice S. Tull , Gregory J. Friedman , Christopher M. Roat
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0274
摘要： A bid for a content slot from a content provider is received. The bid includes a revenue-sharing bid. It is determined that the bid is a winning bid and content is presented from the content provider in the content slot. Presentation details are logged that include a time when the content was presented. At a later time, an indication is received of an action, the indication including an indication that the action is responsive to the content having been presented previously. Based on the action, the content provider is charged an appropriate amount based on the revenue sharing bid.
摘要翻译：收到来自内容提供商的内容插槽的出价。出价包括收益分享出价。确定出价是中标，并且从内容插槽中的内容提供商呈现内容。记录的内容包括内容呈现的时间。在稍后的时间，接收到一个动作的指示，该指示包括该动作对先前呈现的内容做出响应的指示。根据该操作，内容提供商将根据收益共享出价收取适当的金额。

3. 发明申请

US20120036024A1 MIXED AUCTIONS 审中-公开
标题翻译：混合拍卖
公开(公告)号：US20120036024A1
公开(公告)日：2012-02-09
申请号：US12852360
申请日：2010-08-06
申请人： Clarence C. Mysen , Khanh B. Nguyen , Jennifer Liu Low , David A. Sloan , Gregory J. Friedman
发明人： Clarence C. Mysen , Khanh B. Nguyen , Jennifer Liu Low , David A. Sloan , Gregory J. Friedman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/08
摘要： In general, first bids associated with an ad request are identified, where the first bids have an auction value that is set at a bidding time. Second bids associated with the ad request are identified, where the second bids have an auction value that is unknown at the bidding time. One or more predicted auction values for the second bids are determined, and an auction is run to identify one or more winning bids from the first and second bids for satisfying the ad request.
摘要翻译：通常，识别与广告请求相关联的第一个出价，其中第一个出价具有在出价时间设置的拍卖价值。确定与广告请求相关联的第二个出价，其中第二个出价的竞价价值在出价时间未知。确定用于第二投标的一个或多个预测的拍卖价值，并且进行拍卖以从用于满足广告请求的第一和第二投标中识别一个或多个获胜投标。

4. 发明申请

US20120303462A1 MIXING FIRST AND SECOND PRICE BIDS IN AN AUCTION 有权
标题翻译：在拍卖会上混合第一和第二个价格
公开(公告)号：US20120303462A1
公开(公告)日：2012-11-29
申请号：US13114267
申请日：2011-05-24
申请人： Clarence C. Mysen , Gregory J. Friedman , Jennifer Liu Low , David A. Sloan
发明人： Clarence C. Mysen , Gregory J. Friedman , Jennifer Liu Low , David A. Sloan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/08
摘要： In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction.
摘要翻译：一方面，方法包括接收具有相关联的固定价格的一个或多个第一出价，在拍卖时接收具有在拍卖时被调整的动态价格的一个或多个第二投标，考虑拍卖中的其他投标，进行拍卖，包括定价所述一个或多个第一投标和所述一个或多个第二投标，所述一个或多个第一投标以其各自的固定价格定价，并且所述一个或多个第二投标以相应的金额定价，所述金额将所述第二投标维持在略高于拍卖中的下一个最高出价，并根据拍卖的一个或多个获胜出价投放内容。

5. 发明授权

US09336530B2 Mixing first and second price bids in an auction 有权
标题翻译：在拍卖中混合第一和第二价格出价
公开(公告)号：US09336530B2
公开(公告)日：2016-05-10
申请号：US13114267
申请日：2011-05-24
申请人： Clarence C. Mysen , Gregory J. Friedman , Jennifer Liu Low , David A. Sloan
发明人： Clarence C. Mysen , Gregory J. Friedman , Jennifer Liu Low , David A. Sloan
IPC分类号： G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/02 , G06Q30/08
摘要： In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction.
摘要翻译：一方面，方法包括接收具有相关联的固定价格的一个或多个第一出价，在拍卖时接收具有在拍卖时被调整的动态价格的一个或多个第二投标，考虑拍卖中的其他投标，进行拍卖，包括定价所述一个或多个第一投标和所述一个或多个第二投标，所述一个或多个第一投标以其各自的固定价格定价，并且所述一个或多个第二投标以相应的金额定价，所述金额将所述第二投标维持在略高于拍卖中的下一个最高出价，并根据拍卖的一个或多个获胜出价投放内容。

6. 发明授权

US08332260B1 Automatically adaptive pricing for digital goods 失效
标题翻译：数字商品自动定价
公开(公告)号：US08332260B1
公开(公告)日：2012-12-11
申请号：US13422346
申请日：2012-03-16
申请人： Clarence C. Mysen , Johnny Chen
发明人： Clarence C. Mysen , Johnny Chen
IPC分类号： G06Q10/00 , G06F21/00 , G06F17/00 , H04N7/167
CPC分类号： G06Q30/02 , G06Q10/00
摘要： The price of digital content is set by a pricing module using data obtained from a statistics module. The statistics module includes historical information about a content author's previous works, including demand for those works, and tracks data such as how many downloads are requested for the current content being priced, how many users are watching or listening to previews of the digital content, and where users are located. The pricing module may make content available for free initially; alternatively an initial non-zero price is chosen. The pricing module increases the price and observes changes in demand to determine a best-fit demand curve. Once the best-fit demand curve is determined, a price for the content is selected to maximize revenue. As the demand curve shifts, the price is adjusted to maintain optimal demand. Price is also adjusted proactively based on demand predictions determined according to statistical and historical data.
摘要翻译：数字内容的价格由定价模块使用从统计模块获得的数据设置。统计模块包括关于内容作者以前的作品的历史信息，包括对这些作品的需求，并且跟踪数据，例如当前要被定价的内容需要下载多少，有多少用户正在观看或听取数字内容的预览，用户所在的位置。定价模块最初可以免费提供内容; 或者选择初始非零价格。定价模块提高价格并观察需求变化，以确定最佳拟合需求曲线。一旦确定了最适合的需求曲线，就选择内容的价格来最大化收入。随着需求曲线的变化，调整价格以保持最优需求。根据统计和历史数据确定的需求预测，也主动调整价格。

7. 发明授权

US09401965B2 Correlating user interactions with interfaces 有权
标题翻译：将用户与界面的交互关联起来
公开(公告)号：US09401965B2
公开(公告)日：2016-07-26
申请号：US12964360
申请日：2010-12-09
申请人： Clarence C. Mysen , Emily K. Moxley
发明人： Clarence C. Mysen , Emily K. Moxley
IPC分类号： H04L29/08 , H04L12/26 , G06F11/34
CPC分类号： H04L67/22 , G06F11/3438 , G06F11/3476 , G06F11/3495 , G06F2201/875 , H04L43/062 , H04L43/08
摘要： Methods, systems, and computer program products are provided for tracking user interactions with interfaces and determining social data. One example method includes receiving from an entity an indication of interfaces that are used to interact with users, registering the user interfaces, tracking user interaction with the interfaces, and using the tracking information to determine all actions associated with a given user that are to be attributed to the entity.
摘要翻译：提供了方法，系统和计算机程序产品，用于跟踪用户与界面的交互和确定社交数据。一个示例性方法包括从实体接收用于与用户交互的接口的指示，注册用户界面，跟踪与接口的用户交互，以及使用跟踪信息来确定与给定用户相关联的所有动作归因于实体。

8. 发明授权

US08321404B1 Dynamic query suggestion 有权
标题翻译：动态查询建议
公开(公告)号：US08321404B1
公开(公告)日：2012-11-27
申请号：US13173554
申请日：2011-06-30
申请人： Clarence C. Mysen , Scott E. Schwartz
发明人： Clarence C. Mysen , Scott E. Schwartz
IPC分类号： G06F17/30
CPC分类号： G06F17/3064
摘要： A query prefix is received from a user device. A user identifier is determined based on the user device. A user category is determined based on the user identifier. A node representing the query prefix is located in a query graph. Descendent nodes of the located node that represent queries are located. Each node has one or more user category specific frequency measures and each user category specific frequency measure is associated with a user category. The queries represented by the located nodes are ranked based on the associated user category specific frequency measure associated with the identified user category. The ranked queries are sent to the user device.
摘要翻译：从用户设备接收到查询前缀。基于用户设备确定用户标识符。基于用户标识确定用户类别。表示查询前缀的节点位于查询图中。定位表示查询的节点的后续节点位于。每个节点具有一个或多个用户类别特定频率测量，并且每个用户类别特定频率测量与用户类别相关联。由所定位的节点表示的查询基于与所识别的用户类别相关联的相关联的用户类别特定频率测量进行排名。排序的查询被发送到用户设备。

9. 发明申请

US20120151359A1 CORRELATING USER INTERACTIONS WITH INTERFACES 有权
标题翻译：与接口相关的用户交互
公开(公告)号：US20120151359A1
公开(公告)日：2012-06-14
申请号：US12964360
申请日：2010-12-09
申请人： Clarence C. Mysen , Emily K. Moxley
发明人： Clarence C. Mysen , Emily K. Moxley
IPC分类号： G06F3/048 , G06F15/16
CPC分类号： H04L67/22 , G06F11/3438 , G06F11/3476 , G06F11/3495 , G06F2201/875 , H04L43/062 , H04L43/08
摘要： Methods, systems, and computer program products are provided for tracking user interactions with interfaces and determining social data. One example method includes receiving from an entity an indication of interfaces that are used to interact with users, registering the user interfaces, tracking user interaction with the interfaces, and using the tracking information to determine all actions associated with a given user that are to be attributed to the entity.
摘要翻译：提供了方法，系统和计算机程序产品，用于跟踪用户与界面的交互和确定社交数据。一个示例性方法包括从实体接收用于与用户交互的接口的指示，注册用户界面，跟踪与接口的用户交互，以及使用跟踪信息来确定与给定用户相关联的所有动作归因于实体。

10. 发明申请

US20170191839A1 USING ACTIVITY PROFILES 审中-公开
公开(公告)号：US20170191839A1
公开(公告)日：2017-07-06
申请号：US13111687
申请日：2011-05-19
申请人： Clarence C. Mysen
发明人： Clarence C. Mysen
IPC分类号： G06Q30/00
CPC分类号： G01C21/343 , G01C21/3484 , G01C21/3679
摘要： Methods, systems, and computer program products are provided for detecting trigger events and providing information in response to trigger events. One example method includes identifying, from a network presence of an individual, historical data associated with the individual including determining data that is relevant to an activity, identifying, from the network presence of the individual, data associated with preferences of the individual including determining data that is relevant to the activity, generating a profile for the individual based at least in part on the historical data and the preference data, detecting a trigger event indicative of the individual being in a mode related to the activity, selecting information relevant to the activity, the profile, and the trigger event, and providing the selected information to the individual in response to detecting the trigger event.

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