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    • 1. 发明申请
    • METHOD AND SYSTEM FOR TARGETED MARKETING BY LEVERAGING VIDEO-BASED DEMOGRAPHIC INSIGHTS
    • 通过基于视频的人口学观点来瞄准营销的方法和系统
    • US20070228141A1
    • 2007-10-04
    • US11759367
    • 2007-06-07
    • Chidanand ApteBrenda DietrichArun HampapurAndrew Senior
    • Chidanand ApteBrenda DietrichArun HampapurAndrew Senior
    • G06Q30/00G06Q90/00
    • G06Q30/02G06Q20/20G06Q20/206G06Q20/208
    • Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
    • 人口统计学和交易数据显示在可用于营销相关目的的报告中,并且使用相机装置在销售点位置捕获客户图像数据的其他应用,并将图像数据发送到客户图像数据库,其中图像数据是 存储。 从客户图像数据中提取人口统计学数据(如性别,年龄组,身高)并发送给客户图像数据库。 销售点交易数据被收集并发送到存储交易数据的交易数据库。 计算机处理客户图像数据,交易数据以及与客户图像数据和交易数据相关的属性,以将提取的人口统计数据与交易数据相关联。 相关数据优选地发送到目标营销数据库,并用于生成市场研究报告。
    • 3. 发明授权
    • Method and system for targeted marketing by leveraging video-based demographic insights
    • 通过利用基于视频的人口学分析来定位营销的方法和系统
    • US07617981B2
    • 2009-11-17
    • US11759367
    • 2007-06-07
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • G06K7/10
    • G06Q30/02G06Q20/20G06Q20/206G06Q20/208
    • Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
    • 人口统计学和交易数据显示在可用于营销相关目的的报告中,并且使用相机装置在销售点位置捕获客户图像数据的其他应用,并将图像数据发送到客户图像数据库,其中图像数据是 存储。 从客户图像数据中提取人口统计学数据(如性别,年龄组,身高)并发送给客户图像数据库。 销售点交易数据被收集并发送到存储交易数据的交易数据库。 计算机处理客户图像数据,交易数据以及与客户图像数据和交易数据相关的属性,以将提取的人口统计数据与交易数据相关联。 相关数据优选地发送到目标营销数据库,并用于生成市场研究报告。
    • 4. 发明授权
    • Method and system for targeted marketing by leveraging video-based demographic insights
    • 通过利用基于视频的人口学分析来定位营销的方法和系统
    • US07267277B2
    • 2007-09-11
    • US11116409
    • 2005-04-28
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • G06K7/10
    • G06Q30/02G06Q20/20G06Q20/206G06Q20/208
    • Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
    • 人口统计学和交易数据显示在可用于营销相关目的的报告中,并且使用相机装置在销售点位置捕获客户图像数据的其他应用,并将图像数据发送到客户图像数据库,其中图像数据是 存储。 从客户图像数据中提取人口统计学数据(如性别,年龄组,身高)并发送给客户图像数据库。 销售点交易数据被收集并发送到存储交易数据的交易数据库。 计算机处理客户图像数据,交易数据以及与客户图像数据和交易数据相关的属性,以将提取的人口统计数据与交易数据相关联。 相关数据优选地发送到目标营销数据库,并用于生成市场研究报告。
    • 10. 发明授权
    • Light weight document matcher
    • 轻量级文件匹配器
    • US06286000B1
    • 2001-09-04
    • US09203673
    • 1998-12-01
    • Chidanand ApteFrederick J. DamerauSholom M. WeissBrian F. White
    • Chidanand ApteFrederick J. DamerauSholom M. WeissBrian F. White
    • G06F1730
    • G06F17/30622Y10S707/99934Y10S707/99935
    • A lightweight document matcher employs minimal processing and storage. The lightweight document matcher matches new documents to those stored in a database. The matcher lists, in order, those stored documents that are most similar to the new document. The new documents are typically problem statements or queries, and the stored documents are potential solutions such as FAQs (Frequently Asked Questions). Given a set of documents, titles, and possibly keywords, an automatic back-end process constructs a global dictionary of unique keywords and local dictionaries of relevant words for each document. The application front-end uses this information to score the relevance of stored documents to new documents. The scoring algorithm uses the count of matched words as a base score, and then assigns bonuses to words that have high predictive value. It optionally assigns an extra bonus for a match of words in special sections, e.g., titles. The method uses minimal data structures and lightweight scoring algorithms to compute efficiently even in restricted environments, such as mobile or small desktop computers.
    • 轻量级的文档匹配器使用最少的处理和存储。 轻量级文档匹配器将新文档与存储在数据库中的文档进行匹配。 匹配器按顺序列出与新文档最相似的存储文档。 新文档通常是问题陈述或查询,存储的文档是常见问题解答(常见问题)等潜在解决方案。 给定一组文档,标题和可能的关键字,自动后端过程构建了每个文档的唯一关键字和相关词的本地字典的全局字典。 应用程序前端使用此信息来计算存储文档与新文档的相关性。 评分算法使用匹配词的计数作为基准分数,然后将奖金分配给具有高预测值的单词。 它可以选择为特殊部分(例如标题)中的词匹配额外的奖励。 该方法使用最少的数据结构和轻量级评分算法即使在受限的环境(如移动或小型台式计算机)也能高效计算。