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1. 发明授权

US07827004B2 System and method of identifying and measuring response to user interface design 有权
标题翻译：识别和测量用户界面设计响应的系统和方法
公开(公告)号：US07827004B2
公开(公告)日：2010-11-02
申请号：US11496825
申请日：2006-07-31
申请人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
发明人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
IPC分类号： G06F19/00 , G06F17/18
CPC分类号： G06F11/3668 , G06F11/3414 , G06F11/3452 , G06F11/3664
摘要： In accordance with aspects disclosed herein, impact that a user interface design has on a user's experience is measured. User response to one or more user interface designs is measured. Two or more user interface designs can be compared based on user response to each design. A single user interface design can be evaluated based on one or more measures of user response to the user interface, or two or more user interface designs can be compared using one or more user response measures corresponding to the user interface designs.
摘要翻译：根据本文公开的方面，测量用户界面设计对用户体验的影响。测量对一个或多个用户界面设计的用户响应。可以基于用户对每个设计的响应来比较两个或多个用户界面设计。可以基于对用户界面的用户响应的一个或多个测量来评估单个用户界面设计，或者可以使用与用户界面设计相对应的一个或多个用户响应度量来比较两个或更多个用户界面设计。

2. 发明授权

US08719715B2 System and method of identifying and measuring response to user interface design 有权
标题翻译：识别和测量用户界面设计响应的系统和方法
公开(公告)号：US08719715B2
公开(公告)日：2014-05-06
申请号：US12831755
申请日：2010-07-07
申请人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
发明人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
IPC分类号： G06F3/14
CPC分类号： G06F11/3668 , G06F11/3414 , G06F11/3452 , G06F11/3664
摘要： In accordance with aspects disclosed herein, impact that a user interface design has on a user's experience is measured. User response to one or more user interface designs is measured. Two or more user interface designs can be compared based on user response to each design. A single user interface design can be evaluated based on one or more measures of user response to the user interface, or two or more user interface designs can be compared using one or more user response measures corresponding to the user interface designs.
摘要翻译：根据本文公开的方面，测量用户界面设计对用户体验的影响。测量对一个或多个用户界面设计的用户响应。可以基于用户对每个设计的响应来比较两个或多个用户界面设计。可以基于对用户界面的用户响应的一个或多个测量来评估单个用户界面设计，或者可以使用与用户界面设计相对应的一个或多个用户响应度量来比较两个或更多个用户界面设计。

3. 发明申请

US20100275138A1 SYSTEM AND METHOD OF IDENTIFYING AND MEASURING RESPONSE TO USER INTERFACE DESIGN 有权
标题翻译：识别和测量用户界面设计响应的系统和方法
公开(公告)号：US20100275138A1
公开(公告)日：2010-10-28
申请号：US12831755
申请日：2010-07-07
申请人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
发明人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
IPC分类号： G06F3/01
CPC分类号： G06F11/3668 , G06F11/3414 , G06F11/3452 , G06F11/3664
摘要： In accordance with aspects disclosed herein, impact that a user interface design has on a user's experience is measured. User response to one or more user interface designs is measured. Two or more user interface designs can be compared based on user response to each design. A single user interface design can be evaluated based on one or more measures of user response to the user interface, or two or more user interface designs can be compared using one or more user response measures corresponding to the user interface designs.
摘要翻译：根据本文公开的方面，测量用户界面设计对用户体验的影响。测量对一个或多个用户界面设计的用户响应。可以基于用户对每个设计的响应来比较两个或多个用户界面设计。可以基于对用户界面的用户响应的一个或多个测量来评估单个用户界面设计，或者可以使用与用户界面设计相对应的一个或多个用户响应度量来比较两个或更多个用户界面设计。

4. 发明申请

US20080028330A1 System and method of identifying and measuring response to user interface design 有权
标题翻译：识别和测量用户界面设计响应的系统和方法
公开(公告)号：US20080028330A1
公开(公告)日：2008-01-31
申请号：US11496825
申请日：2006-07-31
申请人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
发明人： Chi-Chao Chang , Yun-Fang Juan , Amr A. Awadallah
IPC分类号： G06F3/048
CPC分类号： G06F11/3668 , G06F11/3414 , G06F11/3452 , G06F11/3664
摘要： In accordance with aspects disclosed herein, impact that a user interface design has on a user's experience is measured. User response to one or more user interface designs is measured. Two or more user interface designs can be compared based on user response to each design. A single user interface design can be evaluated based on one or more measures of user response to the user interface, or two or more user interface designs can be compared using one or more user response measures corresponding to the user interface designs.
摘要翻译：根据本文公开的方面，测量用户界面设计对用户体验的影响。测量对一个或多个用户界面设计的用户响应。可以基于用户对每个设计的响应来比较两个或多个用户界面设计。可以基于对用户界面的用户响应的一个或多个测量来评估单个用户界面设计，或者可以使用与用户界面设计相对应的一个或多个用户响应度量来比较两个或更多个用户界面设计。

5. 发明申请

US20090164298A1 System and Method for Market Reserve Price Modeling in Online Auctions with Advanced Match 审中-公开
标题翻译：高级匹配在线拍卖市场储备价格建模系统与方法
公开(公告)号：US20090164298A1
公开(公告)日：2009-06-25
申请号：US11962582
申请日：2007-12-21
申请人： Ilya Gluhovsky , Chi-Chao Chang
发明人： Ilya Gluhovsky , Chi-Chao Chang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256 , G06Q30/0275
摘要： Apparatuses, methods, and systems directed to the estimation and modeling of market reserve prices for bidded terms in online keyword auctions with advanced match. Some embodiments of the invention estimate advertiser value distributions and advertiser bid distributions for the bidded terms and derive expected overall revenue. An optimization technique may be used to find the optimal market reserve prices for the bidded terms that maximize the expected overall revenue. In some other embodiments, a query is received for which a market reserve price is determined and exact and advanced matched advertisements are reordered for output and display.
摘要翻译：设备，方法和系统，用于对具有高级匹配的在线关键字拍卖中的投标条款的市场准备金价格进行估计和建模。本发明的一些实施例针对出价的术语估计广告客户价值分布和广告商投标分配，并得出预期的总收入。可以使用优化技术来找出最大化预期总收入的出价条款的最优市场储备价格。在一些其他实施例中，接收到确定市场储备价格的确切的查询，并且为了输出和显示重新排列精确和高级匹配的广告。

6. 发明申请

US20090063464A1 System and method for visualizing and relevance tuning search engine ranking functions 审中-公开
标题翻译：用于可视化和相关性调优搜索引擎排名功能的系统和方法
公开(公告)号：US20090063464A1
公开(公告)日：2009-03-05
申请号：US11897300
申请日：2007-08-29
申请人： Chi-Chao Chang , Rajesh Krishna Shenoy
发明人： Chi-Chao Chang , Rajesh Krishna Shenoy
IPC分类号： G06F7/06
CPC分类号： G06F16/951
摘要： The present invention is directed towards system and methods for generating a visual representation indicating performance of a system capable of accepting one or more inputs and producing an ordered set of one or more responsive outputs. The method of the present invention comprises selecting one or more benchmark inputs and generating an ordered output set for each of the one or more benchmark inputs, a given output set comprising one or more output items responsive to a given benchmark query. One or pixels representing the one or more output items comprising the one or more outputs sets are generated, a given pixel containing a visual representation indicating a degree to which the output item represented by the pixel is relevant with respect to the benchmark input to which the output item is responsive. The one or more pixels representing the one or more output items comprising the one or more output sets are arranged in a circle in a manner indicative of the performance of the system.
摘要翻译：本发明涉及用于产生指示能够接受一个或多个输入并产生一个或多个响应输出的有序集合的系统的性能的视觉表示的系统和方法。本发明的方法包括选择一个或多个基准输入并为一个或多个基准输入中的每一个产生一个有序的输出集合，给定的输出集合包括响应给定基准查询的一个或多个输出项目。生成表示包括一个或多个输出组的一个或多个输出项的一个或多个像素，给定像素包含指示像素所表示的输出项的程度与视觉表示相关的基准输入的视觉表示输出项目响应。表示包括一个或多个输出组的一个或多个输出项的一个或多个像素以指示系统的性能的方式被布置成圆形。

7. 发明申请

US20080255937A1 SYSTEM FOR OPTIMIZING THE PERFORMANCE OF ONLINE ADVERTISEMENTS USING A NETWORK OF USERS AND ADVERTISERS 审中-公开
标题翻译：使用用户和广告商的网络优化在线广告的性能的系统
公开(公告)号：US20080255937A1
公开(公告)日：2008-10-16
申请号：US11830515
申请日：2007-07-30
申请人： Chi-Chao Chang , Manish Tayal , Tasos Anastasakos
发明人： Chi-Chao Chang , Manish Tayal , Tasos Anastasakos
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277
摘要： A system is described for optimizing the performance of online advertisements using a network of users and advertisers. The system may include a memory, an interface, and a processor. The memory may store a data representing a network comprised of queries linked to advertisements, a search query, a relevance value for each query, and a predicted weight for each advertisement. The interface may communicate with a plurality of users. The processor may be operatively connected to the memory and interface and may identify the network, and receive a query from a user, wherein the query exists in the network. The processor may calculate relevance values for the queries and use the queries with the highest relevance values to calculate a weight for each advertisement, the weight representing the relevance of the advertisement to the search query. The processor may then serve the advertisements with the highest weights to the user.
摘要翻译：描述了一种使用用户和广告商网络来优化在线广告的性能的系统。该系统可以包括存储器，接口和处理器。存储器可以存储表示由链接到广告的查询，搜索查询，每个查询的相关性值以及每个广告的预测权重组成的网络的数据。接口可以与多个用户通信。处理器可以可操作地连接到存储器和接口，并且可以识别网络，并且从用户接收查询，其中查询存在于网络中。处理器可以计算查询的相关性值，并使用具有最高相关性值的查询来计算每个广告的权重，权重表示广告与搜索查询的相关性。然后，处理器可以向用户提供具有最高权重的广告。

8. 发明申请

US20080091524A1 System and method for advertisement price adjustment utilizing traffic quality data 审中-公开
标题翻译：利用交通质量数据进行广告价格调整的系统和方法
公开(公告)号：US20080091524A1
公开(公告)日：2008-04-17
申请号：US11580586
申请日：2006-10-13
申请人： Tak W. Yan , Kerem Tomak , Chi-Chao Chang
发明人： Tak W. Yan , Kerem Tomak , Chi-Chao Chang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0246 , G06Q30/0247 , G06Q30/0257 , G06Q30/0277
摘要： The present invention relates to systems and methods for generating an adjustment factor for a cost associated with a user selection of an advertisement displayed at a website. The method of the present invention comprises retrieving analytics data and traffic quality metric data associated with the website, and calculating a traffic quality score for the website. An adjustment factor for the website is calculated based upon the traffic quality score associated with the website and a benchmark traffic quality score.
摘要翻译：本发明涉及用于生成与在网站上显示的广告的用户选择相关联的成本的调整因子的系统和方法。本发明的方法包括检索与网站相关联的分析数据和流量质量量度数据，以及计算网站的流量质量得分。根据与网站相关的流量质量得分和基准流量质量得分，计算网站的调整系数。

9. 发明申请

US20090112653A1 Auction-Pricing Many Substitute Products 有权
标题翻译：拍卖定价许多替代产品
公开(公告)号：US20090112653A1
公开(公告)日：2009-04-30
申请号：US11933127
申请日：2007-10-31
申请人： Chi-Chao Chang , Sai-Ming (Eliot) Li , Randolph Preston McAfee , Darshan Kantak
发明人： Chi-Chao Chang , Sai-Ming (Eliot) Li , Randolph Preston McAfee , Darshan Kantak
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q40/04
摘要： A method of providing advertising services selects a finite set of topics, and arranges the selected set of topics into a hierarchical structure. The method classifies impression items into the nodes within the hierarchical structure, and allows bidding against the nodes within the hierarchical structure. Some embodiments allow a bidder to request a refinement of the hierarchical structure. These embodiments receive such a request, and compare the request to a set of criteria. If the request meets the set of criteria, then based on the request, the method divides a first node in the hierarchical structure to at least a second and third node. The method allows bidders to bid on each of the first, second, and third nodes. Preferably, the method receives several bids for one or more of the nodes within the hierarchical structure, and calculates an equilibrium price for each node. The bids are for purchasing the right to present content in relation to a node. The method optionally measures a performance for the nodes within the hierarchical structure. Based on the measure of performance for the nodes, the method preferably removes an under-performing node from the hierarchical structure. Generation and/or maintenance of an under-performing node may lower the price of one or more nodes in the hierarchical structure. Additional embodiments include a system and/or a computer readable medium for performing the foregoing.
摘要翻译：提供广告服务的方法选择一组有限的主题，并将所选择的一组主题排列成层次结构。该方法将展示项目分类到层次结构中的节点中，并允许针对分层结构中的节点进行投标。一些实施例允许投标人请求细分层次结构。这些实施例接收这样的请求，并将该请求与一组标准进行比较。如果请求满足该标准集合，则基于该请求，该方法将分层结构中的第一节点划分为至少第二和第三节点。该方法允许投标人对第一，第二和第三节点中的每一个进行投标。优选地，该方法对分层结构内的一个或多个节点接收多个出价，并且计算每个节点的均衡价格。出价用于购买与节点相关的内容呈现权。该方法可选地测量层次结构内的节点的性能。基于节点性能的测量，该方法优选地从层次结构中去除不良节点。不良生成节点的生成和/或维护可降低分级结构中的一个或多个节点的价格。附加实施例包括用于执行前述的系统和/或计算机可读介质。

10. 发明申请

US20080103893A1 System and method for generating forecasted bids for advertisement keywords 审中-公开
标题翻译：生成广告关键字预测出价的系统和方法
公开(公告)号：US20080103893A1
公开(公告)日：2008-05-01
申请号：US11590044
申请日：2006-10-30
申请人： Anantharaman Nagarajan , Chi-Chao Chang , Pratyush Seth
发明人： Anantharaman Nagarajan , Chi-Chao Chang , Pratyush Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0256 , G06Q30/0263 , G06Q30/0275 , G06Q30/08
摘要： The present invention is directed towards systems and methods for generating a forecasted bid amount for a keyword in order to display one or more advertisements in response to a search request that includes the keyword at a given position within a ranked list of advertisements. The method may comprise receiving an advertiser request specifying a keyword, an advertisement group, and a position within a ranked list of advertisements, identifying one or more advertisements displayed in response to the keyword at the advertiser specified position and retrieving a bid amount and a quality score associated with the one or more identified advertisements with respect to the advertiser specified keyword. A quality score is calculated for the advertiser specified advertisement group with respect to the advertiser specified keyword and a forecasted bid amount is calculated through use of the quality score associated with the advertiser specified advertisement group and the one or more bid amounts and quality scores associated with the one or more identified advertisements.
摘要翻译：本发明涉及用于生成关键字的预测出价金额的系统和方法，以便响应于在广告的排名列表中的给定位置处包括关键词的搜索请求来显示一个或多个广告。该方法可以包括接收指定关键字，广告组以及排名广告列表内的位置的广告商请求，识别响应于广告商指定位置处的关键字显示的一个或多个广告，并且检索投标金额和质量与该广告客户指定的关键词相关联的一个或多个标识的广告相关联的评分。针对广告商指定的广告组针对广告商指定的关键字计算质量得分，并且通过使用与广告商指定的广告组相关联的质量得分和与广告商指定的广告组相关联的一个或多个出价金额和质量分数来计算预测出价金额一个或多个识别的广告。

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