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    • 1. 发明申请
    • Scoring User Characteristics
    • 评分用户特征
    • US20140297740A1
    • 2014-10-02
    • US13851847
    • 2013-03-27
    • Chandrasekher NarayananSundhar Ram SrinivasanJeremy HoonYihua LiaoAndrew Fabian Ledvina
    • Chandrasekher NarayananSundhar Ram SrinivasanJeremy HoonYihua LiaoAndrew Fabian Ledvina
    • H04L29/08
    • H04L67/306G06Q10/10G06Q30/02G06Q50/01
    • In one embodiment, one or more computing devices access a social graph including nodes and edges between nodes; the nodes include user nodes corresponding to users of a social-networking system and concept nodes corresponding to concepts of the social-networking system; the computing devices identify first user nodes in the social graph corresponding to users having a particular user characteristic; the computing devices assign a characteristic score to each first user node; for a second user node without an assigned characteristic score, the computing devices also select neighboring user nodes connecting to the second user node based on affinity, and estimate a characteristic score for the second user node by aggregating iteratively characteristic scores while traversing the social graph from at least one first user node to the second user node through paths that each includes at least one selected neighboring node.
    • 在一个实施例中,一个或多个计算设备访问包括节点和节点之间的边缘的社交图; 节点包括对应于社交网络系统的用户的用户节点和对应于社交网络系统的概念的概念节点; 计算设备识别对应于具有特定用户特征的用户的社交图中的第一用户节点; 所述计算设备向每个第一用户节点分配特征得分; 对于没有分配的特征得分的第二用户节点,计算设备还基于亲和度选择连接到第二用户节点的相邻用户节点,并且通过在遍历社交图时聚集迭代特征得分来估计第二用户节点的特征得分, 至少一个第一用户节点,其通过每个包括至少一个选定的相邻节点的路径到达所述第二用户节点。