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    • 4. 发明申请
    • BRAND ANALYSIS
    • 品牌分析
    • US20130085803A1
    • 2013-04-04
    • US13252002
    • 2011-10-03
    • Joseph L. MauroJohn TomkoZachary H. Wahl
    • Joseph L. MauroJohn TomkoZachary H. Wahl
    • G06Q30/02
    • G06Q30/0201G06F7/02
    • A system provides an analysis of a the strength or weakness of a brand as reflected in both on-line and off-line media. The system automatically retrieves data relating to a particular brand from a plurality of different media channels which may reflect inputs received from the various media channels, perhaps in response to advertisement campaigns. The system generates a score for each media channel which reflects a comparison of the inputs that were received for the brand relative to other similarly situated entities. An aggregate score is generated from the scores that have been generated for the various media channels. Scores and analysis reflecting a relative strength and weakness for a brand are presented.
    • 系统提供对在线和离线媒体反映的品牌强度或弱点的分析。 该系统可以从多个不同的媒体频道自动检索与特定品牌有关的数据,这些媒体频道可能反映了可能响应于广告活动而从各种媒体频道接收的输入。 系统为每个媒体渠道生成一个分数,反映了与品牌相对于其他类似位置的实体接收的投入的比较。 从为各种媒体频道生成的分数产生总分。 介绍了反映品牌相对实力和弱点的分数和分析。